About the brand
Under the theme of "More Tomorrow...", ASMOT+ proposes products and lifestyles that support "beauty" and "health" while pursuing sleep.
As a domestic pillow manufacturer founded in 1967, we produce pillows that we have developed independently as an original brand based on the know-how we have cultivated.
Each original pillow has its own characteristics, and is being developed as a pillow series that can meet a wide range of health and beauty needs.
Combine the right materials for the right place and the most suitable materials for each item according to the purpose of use.
From material selection to sewing, we are particular about domestic production and produce under consistent quality control.
More about the Brand Owner
![](https://imgproxy.goooods.com/unsigned/rt:fit/w:80/h:80/f:webp/Z3M6Ly9nb29vb2RzLXBsYXRmb3JtLXByb2R1Y3Rpb24tY2RuL2ltYWdlc19ub3JtYWxpemVkL2MyYzA1NGZkLTdmZTgtNDcyMi05NjJkLTAwZjk1N2VlZGYwZC8zNzkwNWEwZC00NTQwLTRhZGUtYmE3Mi0yOGVkNjExMDM0OTcucG5n)
直里 達也
TATSUYA NAOSATO
Nao Sing Co., Ltd. Representative Director
Pillow Designer
As a pillow manufacturer from the previous generation, we plan and supervise pillows for major bedding manufacturers and first-class hotels. He has designed a number of pillows and produced products. Taking advantage of his accumulated experience and know-how, in 2012 he launched his own original pillow brand, ASMOT.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
ASMOT started with the desire to deliver a higher level of sleep with the pillow we want to make, without being bound by price or frame. As one of the few domestic pillow manufacturers in Japan, we produce pillows that make use of our experience in handling many pillows and the know-how we have cultivated.
All of ASMOT's pillows are commercialized by Naosato, the representative, who designs the pillows herself and samples them many times while stepping on a sewing machine. In addition, by examining and verifying the most suitable materials with the material manufacturer, and combining the right materials in the right places, we pursue sleeping comfort while taking advantage of the goodness of the materials, and ASMOT pillows are born.
Commitment to the product
ASMOT pillows make it easy to breathe. From the moment you put your head on the pillow until you wake up, it is designed with an adjustment of sinking so that you can breathe naturally. Not only does it fit, but it also adjusts the angle of your head to keep you in a position where you can breathe comfortably.
In addition, we will propose items that meet the needs of our customers, such as the "Wrinkle Free Pillow," a restful sleep beauty pillow to keep a woman's neckline beautiful, and the "Smartphone Neck Pillow," a pillow for straight necks that is said to be influenced by PCs and smartphones.
ASMOT offers pillows that match the gender and preferences of the user. In addition to the bedding department, sales at beauty salons, esthetics, sports gyms, and other beauty and health specialty stores are also increasing. Without being bound by the category of bedding, our role is to create pillows as a tool that satisfies the indispensable human need to sleep, based on the concept of "what you can do through sleep and what you can do while you sleep."
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