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+FT SUPREME. LA. LA.

As a brand that is close to women's unique concerns, we have developed our own "femcare products"

3.7万

Followers

+FT SUPREME. LA. LA.

プラスエフティシュープリームララ

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株式会社Dリテールクリエイションズ

As a brand that is close to women's unique concerns, we have developed our own "femcare products"

3.7万

Followers

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About the brand

As a brand that is close to women's unique concerns, we have developed our own "femcare products"

Menstruation, pregnancy, childbirth, menopause. Women undergo many major changes in their bodies in their lives, and their physical and mental condition are greatly affected. Supporting such women's health issues with clothing

We are committed to sustainable initiatives that are conscious of the SDGs, and we produce clothing with the keywords "recycling," "not generating garbage," "reducing the amount of clothes we buy," and "being able to use for a long time."

It has a petit correction function that can support women's unique health issues and body shape that changes with age. A product developed by incorporating the know-how of a long-established restorative underwear manufacturer that has been in business for 36 years

More about the Brand Owner

SEKI YUKARI

He has been involved in the fashion industry for more than 25 years and has worked in various roles such as brand manager, MD, buyer, and director. Is it possible to use your fashion skills to create items that can "solve women's problems"? After giving birth to herself, she began to think more about women's health issues, and femcare brand 『+FT SUPREME. LA. LA.』 in October 2021.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Femtech" is now attracting attention all over the world.

It has become a hot topic in Japan, with famous brands developing products. However, it is not a concept that should end with a temporary boom.

Our definition of "femtech" is to alleviate the various stresses that "Femail = women" feel in their daily lives with the latest "technology = technology = things and things". To support the active participation of women and contribute to the creation of a better society. As a result of taking a fresh look at "femtech" and sympathizing with the SDGs, we decided to launch the brand in October 2021 by not following trends more than necessary, minimizing the number of products, and developing products that are friendly to the female body and the earth.

What are we doing?

With the keywords of "recycling", "not generating garbage", "buying less clothes", and "long-term use", we are developing femcare fashion like no other. Clothes and innerwear are equipped with various functions to support delicate concerns and age-related changes in body shape.

There is a built-in girdle inside the pants.

It supports the pelvic area and body shape.

The top comes with a compression inner set.

I try to keep my body in shape and support in the clothes I wear every day.

We are conscious of skin-friendly materials and processing, and are also conscious of trace-free comfort.

Commitment to the product

■ 2 types of water-absorbing shorts

Sticking to the design, it is one piece that will raise your mood even on a blue day

The lace part uses archival lace, which is also used in wedding dresses.

It uses high-class river racing.

The material is pleasant to the touch, has excellent elasticity and is soft to wear.

In April 2024, ★we won the "No. 1 Durability Place" in the mybest water-absorbent shorts category!

The absorber has a six-layer structure and uses sewing that prevents liquid leakage.

Water absorption is 40ml~50ml

■ Wellness Wear

As the new normal continues, focus on clothes that are healthy, stress-free, and easy to spend

Pants with a built-in girdle are a very popular product as wellness wear

The knit is made of sustainable yarn.

It is made of knit material because it is highly elastic, does not tighten the body, and is comfortable to wear. The inside has a built-in girdle that firmly supports the woman's body, and it is an item that can help many people reduce their body problems without overdoing it while enjoying the clothes you wear every day.

* It is used as everyday wear.

Who are supporting us?

The age group is mainly women in their 30s ~ 40s

・Working women

・Working mom

・ Before and after childbirth

・ Those who are busy with work and childcare every day and cannot spend time on their own maintenance

・ Those who want to correct their body shape

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+FT SUPREME. LA. LA.

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