Nova's Commitment
The brand's commitment is not to use new things.
There are many people who make accessories using ocean plastic, but we added new materials such as resin to make them. I started the brand because I thought I should simply make 100% upcycled accessories using only recycled materials.
We want to be particular about parts other than the product, so we will use SILVER925 as a secondary material, and we plan to use recycled materials for future new products.
The box is made from recycled milk cartons called Millcraft. The cushioning material is reused from old magazines.
I hope that these attempts will lead to various people, and I am currently conducting trial and error.
The Making Process of Nova
Ocean plastics collected from all over Japan are finely ground and toned to color.
The toned plastic is pressed with heat to form a single board.
If you cut it from a single board into the shape of an accessory, you will get a marble pattern with various expressions, and you will have a one-of-a-kind accessory.
It is easy to use with a design that blends in with everyday life, and each one has a different expression, a different personality, and an attachment to it.