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Novamentand
An upcycled brand made of ocean plastic.
We mold plastic waste picked up in the sea and beaches all over Japan to create accessories that blend in with everyday life.
1
An upcycled accessory brand made from ocean plastic.
2
We mold plastic waste picked up in the sea and beaches all over Japan to create accessories that blend in with everyday life.
Brand Owner
More about the Brand Owner
LEIMI
LEIMI
Born in Yokohama City, Kanagawa Prefecture. After graduating from Bunka Fashion College's Apparel Design Department, she started making fashion accessories.
In the process of making accessories for designer brands in Japan and overseas, he questioned the mass production and mass consumption of the Japan fashion industry.
I started Novamentand in October 2022 to learn about the current situation of marine plastic garbage at a beach cleanup that I participated in with a friend, and to convey the importance of making effective use of garbage without wasting limited resources.
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
It all started when I saw sea debris covering the beach at a beach cleanup I went to with a friend. When I picked it up and picked it up, I was shocked to see small plastic trash all over the place.
But as I was collecting them, the pieces I collected were very beautiful in a variety of colors, and I felt like I was beachcombing. I intuitively thought that this shard could be made into an accessory.
I would like everyone to know about the current situation of marine debris through Nova, and first of all, we can take action to reduce plastic waste and recycle together.
What I want to achieve with Nova is that someday I would like to recruit participants under the sponsorship of the brand, go to beach cleanups all over Japan, and plant coral for the ocean!
If you can exchange information and connect with other Nova customers, you will surely deepen your understanding of sustainability and eco-friendliness. Someday, the meaning of Nnamentand is ''regenerating with you'', so I would like to make it a brand with such a community.
What are we doing?
Nova's Commitment
The brand's commitment is not to use new things.
There are many people who make accessories using ocean plastic, but we added new materials such as resin to make them. I started the brand because I thought I should simply make 100% upcycled accessories using only recycled materials.
We want to be particular about parts other than the product, so we will use SILVER925 as a secondary material, and we plan to use recycled materials for future new products.
The box is made from recycled milk cartons called Millcraft. The cushioning material is reused from old magazines.
I hope that these attempts will lead to various people, and I am currently conducting trial and error.
The Making Process of Nova
Ocean plastics collected from all over Japan are finely ground and toned to color.
The toned plastic is pressed with heat to form a single board.
If you cut it from a single board into the shape of an accessory, you will get a marble pattern with various expressions, and you will have a one-of-a-kind accessory.
It is easy to use with a design that blends in with everyday life, and each one has a different expression, a different personality, and an attachment to it.
Commitment to the product
STAND RING
I designed the stand ring with the hope that you can wear it on a daily basis like your own talisman. At my first POPUP, customers told me that every time I wear a ring, I think about what I can do for the environment, and every time I wear a ring, I remember those words and make a choice every day.
WEATHER REPORT PIERCE
Nova also sells piercings in one ear. I wanted you to use your favorite earrings that I lost in one ear with Nova, so I started selling one ear at a time
Of course, you can align both ears with the same marble series, or you can ♡ enjoy asymmetry
Who are supporting us?
It targets women in their 20s and young people in their 40s who are interested in sustainability but want to be fashionable. However, we are also happy to hear from men and madams in their 50s and 60s.
Regardless of nationality, gender, or age, we will continue to devote ourselves to making fashion and upcycling enjoyable.
All products
There are no products available for display
Products
All products
There are no products available for display
Novamentand
An upcycled brand made of ocean plastic.
We mold plastic waste picked up in the sea and beaches all over Japan to create accessories that blend in with everyday life.
1
An upcycled accessory brand made from ocean plastic.
2
We mold plastic waste picked up in the sea and beaches all over Japan to create accessories that blend in with everyday life.
Brand Owner
More about the Brand Owner
LEIMI
LEIMI
Born in Yokohama City, Kanagawa Prefecture. After graduating from Bunka Fashion College's Apparel Design Department, she started making fashion accessories.
In the process of making accessories for designer brands in Japan and overseas, he questioned the mass production and mass consumption of the Japan fashion industry.
I started Novamentand in October 2022 to learn about the current situation of marine plastic garbage at a beach cleanup that I participated in with a friend, and to convey the importance of making effective use of garbage without wasting limited resources.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
It all started when I saw sea debris covering the beach at a beach cleanup I went to with a friend. When I picked it up and picked it up, I was shocked to see small plastic trash all over the place.
But as I was collecting them, the pieces I collected were very beautiful in a variety of colors, and I felt like I was beachcombing. I intuitively thought that this shard could be made into an accessory.
I would like everyone to know about the current situation of marine debris through Nova, and first of all, we can take action to reduce plastic waste and recycle together.
What I want to achieve with Nova is that someday I would like to recruit participants under the sponsorship of the brand, go to beach cleanups all over Japan, and plant coral for the ocean!
If you can exchange information and connect with other Nova customers, you will surely deepen your understanding of sustainability and eco-friendliness. Someday, the meaning of Nnamentand is ''regenerating with you'', so I would like to make it a brand with such a community.
What are we doing?
Nova's Commitment
The brand's commitment is not to use new things.
There are many people who make accessories using ocean plastic, but we added new materials such as resin to make them. I started the brand because I thought I should simply make 100% upcycled accessories using only recycled materials.
We want to be particular about parts other than the product, so we will use SILVER925 as a secondary material, and we plan to use recycled materials for future new products.
The box is made from recycled milk cartons called Millcraft. The cushioning material is reused from old magazines.
I hope that these attempts will lead to various people, and I am currently conducting trial and error.
The Making Process of Nova
Ocean plastics collected from all over Japan are finely ground and toned to color.
The toned plastic is pressed with heat to form a single board.
If you cut it from a single board into the shape of an accessory, you will get a marble pattern with various expressions, and you will have a one-of-a-kind accessory.
It is easy to use with a design that blends in with everyday life, and each one has a different expression, a different personality, and an attachment to it.
Commitment to the product
STAND RING
I designed the stand ring with the hope that you can wear it on a daily basis like your own talisman. At my first POPUP, customers told me that every time I wear a ring, I think about what I can do for the environment, and every time I wear a ring, I remember those words and make a choice every day.
WEATHER REPORT PIERCE
Nova also sells piercings in one ear. I wanted you to use your favorite earrings that I lost in one ear with Nova, so I started selling one ear at a time
Of course, you can align both ears with the same marble series, or you can ♡ enjoy asymmetry
Who are supporting us?
It targets women in their 20s and young people in their 40s who are interested in sustainability but want to be fashionable. However, we are also happy to hear from men and madams in their 50s and 60s.
Regardless of nationality, gender, or age, we will continue to devote ourselves to making fashion and upcycling enjoyable.
All products
There are no products available for display
Products
All products
There are no products available for display
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