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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Compared to clothes, accessories and jewelry are a little more casual, easy to express yourself, and I think they are items that you can stay with for a long time.
We propose fashion jewelry that will motivate you to spend your days and help you add a little color to your daily life.
PLAFU is "Bring you happiness with a little adventure"
With this as a keyword, we propose slightly unique shapes and colorful fashion jewelry.
It is characterized by a simple shape that cuts out a single scene or a part of the corner of the vision that you care about in your daily life into a simple shape and adds a quirk.
Commitment to the product
PLAFU customers range in age from their 20s to their 60s, and I have the impression that many of them are accustomed to accessories, but we would like those who are not familiar with accessories to feel free to wear them and play with them.
We often receive requests from customers who like designs that are unlikely to be found anywhere else, and who say that wearing them as motivational jewelry can help them do their best at work.