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Human Natures - beak

"What we aimed for was 100 points of grip power" smartphone grip stand beak [beak]. We plan and design highly convenient items necessary for modern people in the Reiwa era.

〜1,000
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Human Natures - beak

ヒューマン・ネイチャーズ
Vendor
有本開発株式会社
"What we aimed for was 100 points of grip power" smartphone grip stand beak [beak]. We plan and design highly convenient items necessary for modern people in the Reiwa era.
〜1,000
Followers

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About the brand

"What we aimed for was 100 points of grip power" smartphone grip stand beak [beak]. We plan and design highly convenient items necessary for modern people in the Reiwa era.
1
We plan, design, and manufacture "unlikely items" that make daily life more comfortable.
2
We propose solutions that solve the problems and inconveniences of daily life through our products.
3
In the future, we will develop new products on a regular basis.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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In my daily life and work, the feeling of "I wish there was a product like this" exploded.
In 2020, the brand started with the spirit of "making what doesn't exist".
"Smartphone Grip Stand BEAK" has been launched,
In 2021, we also won the Good Design Award, which has earned us the support of many people.
 
Through Human Natures
We are planning to gradually increase the number of products that say, "I've been waiting for this!"
 
We hope that you will understand and support our brand's activities.
The last "S" in "Human Natures" is with you... It is an "S" that means "S".
 
Thank you very much.

What are we doing?

Human Natures plans and develops products under the theme of "improving work, body, and the global environment."
Product design is "manufacturing that uses the earth's materials to create something that can be touched."
Therefore, we must fully understand the materials and proceed carefully with the 3Rs (Reduce, Reuse, Recycle) in mind.
 
With respect for the materials and the theme of "coexistence between people and nature", we will pour our hearts and souls into environmental conservation so that we can live a healthy life on a healthy planet forever.
 
There is a little twist in the product packaging of our brand.
When the product package is turned over, it transforms into an envelope, and when you put a worn-out product in it and mail it to the printed address, you will receive a "500 yen coupon code" as a "thank you for your product collection cooperation".
The reason for this is that the brand's products contain iron plates and magnets, so they must be disposed of correctly.
Instead of undertaking the disposal of the product, I would like you to mail me the old product.
 
However, how can it be achieved without causing trouble to the user?
As a result of searching, we arrived at "envelope packaging".

Commitment to the product

Main product: BEAK Grip stand for smartphones
 
★ Good Design Award 2021 ★
 
 
- The goal was to achieve 100 points of grip power -
"Smartphones in recent years are large and heavy, and they are difficult to hold, easy to drop, and difficult to operate with one hand."
 
 
3 features:
(1) A ring-shaped hole through which the middle finger passes through and a mechanism for hanging the ring finger, providing an unprecedented fit based on ergonomics. I can't let it go anymore.
 
(2) Set up a stand like origami, web conferences, entertainment, SNS posting, etc., and the desk is neat and super comfortable with independence both vertically and horizontally.
 
(3) With a built-in magnet, it can be directly attached to "bath, refrigerator, whiteboard". You can stick your smartphone anywhere, so group selfies are safe and comfortable.

Who are supporting us?

Age Group: 20s to 40s
Male-to-female ratio: Males 7:3 females
 
Wholesale to:
・Yodobashi Camera
・EDION
・Tsutaya Home Appliances
・Makuake Shop
・Good Design Store, etc.
 
Published media:
・Mezamashi TV
・Mac Fan
・Mac Treasure Appraisal Team
・Yahoo News
・FNN Prime Online
・bouncy
・Sponichi
・Japan Economic Newspaper
・LINE NEWS
・ Mobile phone Watch
・MdN Design
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Get a 3,000 yen coupon for your first order!
You can also get an up to 30,000 yen coupon!

 

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