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Ifemelu / Doubleface Tokyo
While studying abroad, he struggled with American prejudice and grew up being discriminated against, and returned to Nigeria to become independent. The important thing is "elegance". It is a sophistically "Ifemel".
1
Ifemelu is sold on BtoC (Rakuten Fashion Magaseek), BtoB (gooods), its own e-commerce site, Instagram Live, etc.
2
We use domestically produced fabrics to protect the environment and ensure quality and safety. The company is commercializing broad textiles using ECOPET, which is made from PET bottles and textile scraps.
3
We continue to stick to Made in Japan, take responsibility for traceability, and have been manufacturing together with small factories in rural areas. We aim to create products that will last for a long time by applying "kannuki" to sewing.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
For a long time in Japan, the era of "if you make a good product, it will sell" continued.
However, since the 1970s, due to the maturation and saturation of the market and the sophistication of technology, various industries have fallen into an oversupply, and products and services made for the convenience of companies are no longer accepted.
Then, in the early 90s, the idea of emphasizing the customer's perspective and needs emerged, and business was conceived from them.
Since it increases the likelihood of securing a certain level of demand, more and more companies are adopting market-in.
So, is product development just a matter of incorporating the needs and perspectives of customers? Certainly, grasping the voice of the market and being customer-oriented is a prerequisite for corporate manufacturing.
However, this alone does not create a "core competency" product. It does not mean that product-out is an old concept and everything has been converted to market-in.
The reality is that new products are often developed and become hits through the accumulation of technical capabilities and research, but the reality is that customers do not understand themselves or what they want clearly.
New products and services that do not exist in the market need to be proposed by us.
THE SERVICE-ORIENTED OMNICHANNEL AND IOT MARKETS CONTINUE TO EVOLVE.
What are we doing?
"We refrain from overproduction and do not waste waste."
In the apparel industry, mass production and mass disposal have been raised as problems.
Especially in fast fashion, the products are mass-produced, and the trendy designs are sold at affordable prices.
However, inexpensive products were discarded because the quality and sewing were not guaranteed, and they could not be worn for a long time.
Cheap mass production and sales in short cycles continued to chase the speed, and too much sought out low-wage labor in developing countries.
At Ifemel, we have continued to focus on manufacturing in Japan based on the idea that we can wear high-quality daily clothes for a long time, rather than clothes that end quickly and are discarded, while keeping trends in check.
It is durable because it is sewn to make it durable, and you can continue to wear it for a long time without trouble putting it on and taking it off.
Since we do not dispose of waste and refrain from overproduction, we are contributing to "carbon neutrality" by reducing CO2 emissions.
I think it is important to continue to do what we have been doing so far.
Commitment to the product
It's important to express only the real closing, but it's also important to go one step further and have a strong split. Collaborating with both, "Ifemel" will take the next step.
Considering only the current market, it is not possible to venture out, but in the next phase, on the contrary, a strong split is required.
Whether it's BtoB, BtoC, Instagram Live, or cross-border e-commerce, people are chasing something that makes their hearts flutter.
We will categorize and make several strong "spirits" at the exhibition, and even if we die at the exhibition, if we have the ability to communicate, we will produce them in kind at our own risk.
Who are supporting us?
We produce a full range of fabrics for women's clothing, and last year's blouses and dresses were particularly well received. The target audience is many people in their 30s to 50s, and there are also people in their 50s and older due to the ageless era.
We participate in the joint exhibition "PLUG IN" every time, and we have received many invitations to POPUP.
We are satisfied with the price, materials, taste, etc., but we are very satisfied with the sewing.
We are proud that this is the result of having close conversations with factories in Japan and being able to respond quickly.
All products
There are no products available for display
Products
All products
There are no products available for display
Ifemelu / Doubleface Tokyo
While studying abroad, he struggled with American prejudice and grew up being discriminated against, and returned to Nigeria to become independent. The important thing is "elegance". It is a sophistically "Ifemel".
1
Ifemelu is sold on BtoC (Rakuten Fashion Magaseek), BtoB (gooods), its own e-commerce site, Instagram Live, etc.
2
We use domestically produced fabrics to protect the environment and ensure quality and safety. The company is commercializing broad textiles using ECOPET, which is made from PET bottles and textile scraps.
3
We continue to stick to Made in Japan, take responsibility for traceability, and have been manufacturing together with small factories in rural areas. We aim to create products that will last for a long time by applying "kannuki" to sewing.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
For a long time in Japan, the era of "if you make a good product, it will sell" continued.
However, since the 1970s, due to the maturation and saturation of the market and the sophistication of technology, various industries have fallen into an oversupply, and products and services made for the convenience of companies are no longer accepted.
Then, in the early 90s, the idea of emphasizing the customer's perspective and needs emerged, and business was conceived from them.
Since it increases the likelihood of securing a certain level of demand, more and more companies are adopting market-in.
So, is product development just a matter of incorporating the needs and perspectives of customers? Certainly, grasping the voice of the market and being customer-oriented is a prerequisite for corporate manufacturing.
However, this alone does not create a "core competency" product. It does not mean that product-out is an old concept and everything has been converted to market-in.
The reality is that new products are often developed and become hits through the accumulation of technical capabilities and research, but the reality is that customers do not understand themselves or what they want clearly.
New products and services that do not exist in the market need to be proposed by us.
THE SERVICE-ORIENTED OMNICHANNEL AND IOT MARKETS CONTINUE TO EVOLVE.
What are we doing?
"We refrain from overproduction and do not waste waste."
In the apparel industry, mass production and mass disposal have been raised as problems.
Especially in fast fashion, the products are mass-produced, and the trendy designs are sold at affordable prices.
However, inexpensive products were discarded because the quality and sewing were not guaranteed, and they could not be worn for a long time.
Cheap mass production and sales in short cycles continued to chase the speed, and too much sought out low-wage labor in developing countries.
At Ifemel, we have continued to focus on manufacturing in Japan based on the idea that we can wear high-quality daily clothes for a long time, rather than clothes that end quickly and are discarded, while keeping trends in check.
It is durable because it is sewn to make it durable, and you can continue to wear it for a long time without trouble putting it on and taking it off.
Since we do not dispose of waste and refrain from overproduction, we are contributing to "carbon neutrality" by reducing CO2 emissions.
I think it is important to continue to do what we have been doing so far.
Commitment to the product
It's important to express only the real closing, but it's also important to go one step further and have a strong split. Collaborating with both, "Ifemel" will take the next step.
Considering only the current market, it is not possible to venture out, but in the next phase, on the contrary, a strong split is required.
Whether it's BtoB, BtoC, Instagram Live, or cross-border e-commerce, people are chasing something that makes their hearts flutter.
We will categorize and make several strong "spirits" at the exhibition, and even if we die at the exhibition, if we have the ability to communicate, we will produce them in kind at our own risk.
Who are supporting us?
We produce a full range of fabrics for women's clothing, and last year's blouses and dresses were particularly well received. The target audience is many people in their 30s to 50s, and there are also people in their 50s and older due to the ageless era.
We participate in the joint exhibition "PLUG IN" every time, and we have received many invitations to POPUP.
We are satisfied with the price, materials, taste, etc., but we are very satisfied with the sewing.
We are proud that this is the result of having close conversations with factories in Japan and being able to respond quickly.
All products
There are no products available for display
Products
All products
There are no products available for display
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