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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
It was triggered by the desire to solve the problem of men's ear hair. This was a common concern for the developers themselves and the members of the company as well.
When we further expanded the scope of the project, we found that although the age and target audience were limited, it was a strong concern for those who had concerns, so we proceeded with development.
In the future, we will continue to develop products other than ear hair that will lead to the development of men's problems.
We are particular about developing a design that can safely treat ear hair.
Since our main business is razors, we were initially considering developing with blades. After a lot of trial and error, we came to the conclusion that we couldn't shake the fear of bringing a knife close to our ears.
From there, we went back to square one and ended up with a safe and usable method of hair removal. However, we have not developed hair removal so far. In addition, since we are a latecomer to the hair removal industry, we were again troubled by the idea of a particular part that other companies do not have.
As a result of refining the idea many times, the idea of pinching and pulling out the hair with a spring and the structure that makes it easy to pull out ear hair that cannot be seen and can be used with peace of mind were connected, and the original design was completed.
Commitment to the product
The springs and hair removers are joined by welding, and each one is handmade.
In addition, the spring itself uses a custom-made spring so that it is easy to pull out the hair.
In 2018, Makuake crowdfunding was held for ear hair removal, and we received 1123% support for the initial goal. In recognition of our achievements in the same year, we received the Makuake Award [Made in Japan Award].
The main customer base is men in their 40s ~ 60s. It is handled at the sales floor and special features that we are particular about.