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βeater-cosmetics
Under the banner of "Beautiful hair changes lives", it is a hair care brand created from the on-site experience and customer feedback of the representative, who is an expert who has specialized in hair straightening and hair care for more than 10 years.
1
We design our products so that they can be easily used at home every day as they are used in hair care specialized menus at hair salons in Japan and overseas.
2
Together with a former senior researcher of a major manufacturer, we select manufacturing plants with high technical capabilities, and we are consistently particular about the quality of the raw materials used, the quality of the contents of the products, and the design of the cosmetic boxes and containers.
Brand Owner
More about the Brand Owner
守部 健太
Kenta Moribe
Representative Director of Maison-de-Merli Co., Ltd., Representative of βeater-cosmetics, Photographer and Hairdresser. Born in 1983 in Kobe, Hyogo Prefecture, and raised in Hirakata City, Osaka Prefecture. After graduating from the cosmetology department of Takatsu Barber and Beauty College, she moved to Tokyo when she got a job. After working at five stores in Tokyo and freelancing, he became independent in 2013. Opened Merli~hair×living~Merli Hair Living in Setagaya-ku, Tokyo. His clients are women who suffer from hair problems not only in Tokyo but also in the Kanto region and all over the country, and he is also a master of hair care that is unrivaled in the treatment of habitual hair, hair straightening, and hair quality improvement.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
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For those who really want to make their hair beautiful, hair care at a salon specializing in hair care at home
Hair quality improvement is the most popular menu item at hair salons right now, but in rare cases, there are people who go to the hair salon with the image that their hair will become smooth and shiny if they improve their hair quality, but on the contrary, their hair quality has been altered and it has become tattered.
This is because a wide variety of treatment techniques and drugs are mixed up in the buzzword "hair quality improvement".
In the images and videos on SNS, even if it is glossy and smooth, it is actually a burden on the hair, so even if it can be said to improve hair quality with one word, it can be a good medicine or a deadly poison depending on the hair salon and hairdresser.
Our representative is a practicing hairdresser who has been specializing in hair straightening and hair care for more than 10 years, but most of the new customers who come to the hair salon are people who just want to clean their hair but have failed.
In order to solve these treatments and hair care failures as much as possible, we thought that we needed a hair care product that could simply do both the beautician and the customer's home care at the same time without failing and without burdening the hair, so we spent more than three years developing the product and completed βeater-cream as the first step.
What are we doing?
Unique product design with no similarities
When you think of hair care products, the first thing that comes to mind is shampoos, treatments, hair oils, and hair masks, but rather than having a safe lineup of those products from the beginning, we are not similar to major manufacturers and other salon original products. As a result of more than three years of research and development in a joint system between an active hairdresser, a former chief researcher of a major manufacturer, and a designer, we arrived at the product form of a cream shampoo.
Commitment to the product
βeater-cream
Beater cream is "one bottle that prepares the base for all hair care"
It is a cream shampoo from a hair care specialist that is used to improve hair quality at hair salons nationwide. * Habits do not grow.
Selected by professionals in Japan and overseas, it is designed to be used at hair salons as a cream shampoo as it is as a cream shampoo as it is, as well as menus such as hair straightening and hair coloring that are actually specialized in hair care at hair salons.
6 free products that are considerate of hair, scalp and body
(1) Laureth sulfate-based cleaning ingredient-free (2) Anionic surfactant-free (3) Cationic surfactant-free (4) Silicone-free (5) Synthetic fragrance-free (6) Animal-based ingredient-free
Cleaning capacity
It is a cleaning ingredient that is also used in baby soap and facial cleansers, and gently removes dirt from both hair and skin.
Scalp care
It is cationic surfactant-free and gentle on the skin, and eight ingredients including fulvic acid and glycyrrhetinic acid keep the scalp healthy and moisturized.
Hair repair
It repairs and protects the hair from the inside and outside of the hair, and uses the heat of the dryer to hydrate the hair (bring it closer to healthy hair), leading to beautiful hair.
aroma
In order to make it easy to use even for those who are not good at synthetic fragrances, bergamot (light poison free), lavender, orange and cypress are added to create a gentle scent.
Usage
(1) Out bath treatments such as beater cream (used as shampoo &treatment) → hair oil
(2) Beater cream (used as shampoo &booster) → treatment→ out bath treatment such as hair oil
(3) Out bath treatments such as shampoo→ beater cream (used as scalp care &booster), → treatments→ hair oils, etc.
Who are supporting us?
Target Audience
Women who are highly conscious of beauty, including hair care
Real customer base
Women and men who go to hair salons that specialize in hair straightening and hair care, women and men whose hair is damaged by repeated bleaching and hair coloring, and women who try to have hairstyles that make the most of their habitual hair.
Features of Wholesale Stores
A hair salon that specializes mainly in hair care and focuses on hair straightening and hair quality improvement
Testimonials from buyers (excerpt from the official website)
・ I use it with the whole family. My two sons seem to be massaging their scalp by warming up the beater cream a little in the bath and turning it into a loose cream. It seems to be good for scalp odor control. Each of them has their own hair problems, but I am very satisfied with how to use them.
・ The luster and cohesion have improved, and the longevity of hair straightening has improved. I'm really glad I bought it. We will continue to use it in the future.
・ It was recommended by a hairdresser, and since then I have liked it very much and have been using it. Every time I go to the hairdresser, I am very happy to be told that my hair has become beautiful. You don't need a beauty salon treatment anymore! Thank you.
・ Since it was recommended by a hairdresser, the effect was outstanding, and after drying, the hair became smooth and glossy. Right now, I use it as a treatment after shampooing other companies, but as soon as the shampoo runs out, I will take care of it only here.
・ It is a cream shampoo, but if you use this, your hair will be smooth and hair breakage will be reduced anyway. And although it is smooth, it is well organized, and the finger passage is very good. My hair is so thin and habitual that it is easily damaged no matter what I do, and I have the worst hair quality that I can't even do my favorite color and hairstyle. But the feel has clearly changed since I used it. If you are suffering from hair problems like me or have severely damaged hair, this is a product that you really want to use!
All products
There are no products available for display
Products
All products
There are no products available for display
βeater-cosmetics
Under the banner of "Beautiful hair changes lives", it is a hair care brand created from the on-site experience and customer feedback of the representative, who is an expert who has specialized in hair straightening and hair care for more than 10 years.
1
We design our products so that they can be easily used at home every day as they are used in hair care specialized menus at hair salons in Japan and overseas.
2
Together with a former senior researcher of a major manufacturer, we select manufacturing plants with high technical capabilities, and we are consistently particular about the quality of the raw materials used, the quality of the contents of the products, and the design of the cosmetic boxes and containers.
Brand Owner
More about the Brand Owner
守部 健太
Kenta Moribe
Representative Director of Maison-de-Merli Co., Ltd., Representative of βeater-cosmetics, Photographer and Hairdresser. Born in 1983 in Kobe, Hyogo Prefecture, and raised in Hirakata City, Osaka Prefecture. After graduating from the cosmetology department of Takatsu Barber and Beauty College, she moved to Tokyo when she got a job. After working at five stores in Tokyo and freelancing, he became independent in 2013. Opened Merli~hair×living~Merli Hair Living in Setagaya-ku, Tokyo. His clients are women who suffer from hair problems not only in Tokyo but also in the Kanto region and all over the country, and he is also a master of hair care that is unrivaled in the treatment of habitual hair, hair straightening, and hair quality improvement.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
For those who really want to make their hair beautiful, hair care at a salon specializing in hair care at home
Hair quality improvement is the most popular menu item at hair salons right now, but in rare cases, there are people who go to the hair salon with the image that their hair will become smooth and shiny if they improve their hair quality, but on the contrary, their hair quality has been altered and it has become tattered.
This is because a wide variety of treatment techniques and drugs are mixed up in the buzzword "hair quality improvement".
In the images and videos on SNS, even if it is glossy and smooth, it is actually a burden on the hair, so even if it can be said to improve hair quality with one word, it can be a good medicine or a deadly poison depending on the hair salon and hairdresser.
Our representative is a practicing hairdresser who has been specializing in hair straightening and hair care for more than 10 years, but most of the new customers who come to the hair salon are people who just want to clean their hair but have failed.
In order to solve these treatments and hair care failures as much as possible, we thought that we needed a hair care product that could simply do both the beautician and the customer's home care at the same time without failing and without burdening the hair, so we spent more than three years developing the product and completed βeater-cream as the first step.
What are we doing?
Unique product design with no similarities
When you think of hair care products, the first thing that comes to mind is shampoos, treatments, hair oils, and hair masks, but rather than having a safe lineup of those products from the beginning, we are not similar to major manufacturers and other salon original products. As a result of more than three years of research and development in a joint system between an active hairdresser, a former chief researcher of a major manufacturer, and a designer, we arrived at the product form of a cream shampoo.
Commitment to the product
βeater-cream
Beater cream is "one bottle that prepares the base for all hair care"
It is a cream shampoo from a hair care specialist that is used to improve hair quality at hair salons nationwide. * Habits do not grow.
Selected by professionals in Japan and overseas, it is designed to be used at hair salons as a cream shampoo as it is as a cream shampoo as it is, as well as menus such as hair straightening and hair coloring that are actually specialized in hair care at hair salons.
6 free products that are considerate of hair, scalp and body
(1) Laureth sulfate-based cleaning ingredient-free (2) Anionic surfactant-free (3) Cationic surfactant-free (4) Silicone-free (5) Synthetic fragrance-free (6) Animal-based ingredient-free
Cleaning capacity
It is a cleaning ingredient that is also used in baby soap and facial cleansers, and gently removes dirt from both hair and skin.
Scalp care
It is cationic surfactant-free and gentle on the skin, and eight ingredients including fulvic acid and glycyrrhetinic acid keep the scalp healthy and moisturized.
Hair repair
It repairs and protects the hair from the inside and outside of the hair, and uses the heat of the dryer to hydrate the hair (bring it closer to healthy hair), leading to beautiful hair.
aroma
In order to make it easy to use even for those who are not good at synthetic fragrances, bergamot (light poison free), lavender, orange and cypress are added to create a gentle scent.
Usage
(1) Out bath treatments such as beater cream (used as shampoo &treatment) → hair oil
(2) Beater cream (used as shampoo &booster) → treatment→ out bath treatment such as hair oil
(3) Out bath treatments such as shampoo→ beater cream (used as scalp care &booster), → treatments→ hair oils, etc.
Who are supporting us?
Target Audience
Women who are highly conscious of beauty, including hair care
Real customer base
Women and men who go to hair salons that specialize in hair straightening and hair care, women and men whose hair is damaged by repeated bleaching and hair coloring, and women who try to have hairstyles that make the most of their habitual hair.
Features of Wholesale Stores
A hair salon that specializes mainly in hair care and focuses on hair straightening and hair quality improvement
Testimonials from buyers (excerpt from the official website)
・ I use it with the whole family. My two sons seem to be massaging their scalp by warming up the beater cream a little in the bath and turning it into a loose cream. It seems to be good for scalp odor control. Each of them has their own hair problems, but I am very satisfied with how to use them.
・ The luster and cohesion have improved, and the longevity of hair straightening has improved. I'm really glad I bought it. We will continue to use it in the future.
・ It was recommended by a hairdresser, and since then I have liked it very much and have been using it. Every time I go to the hairdresser, I am very happy to be told that my hair has become beautiful. You don't need a beauty salon treatment anymore! Thank you.
・ Since it was recommended by a hairdresser, the effect was outstanding, and after drying, the hair became smooth and glossy. Right now, I use it as a treatment after shampooing other companies, but as soon as the shampoo runs out, I will take care of it only here.
・ It is a cream shampoo, but if you use this, your hair will be smooth and hair breakage will be reduced anyway. And although it is smooth, it is well organized, and the finger passage is very good. My hair is so thin and habitual that it is easily damaged no matter what I do, and I have the worst hair quality that I can't even do my favorite color and hairstyle. But the feel has clearly changed since I used it. If you are suffering from hair problems like me or have severely damaged hair, this is a product that you really want to use!
All products
There are no products available for display
Products
All products
There are no products available for display
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