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mizutori

We are developing clogs and room shoes that can be worn like sandals and are particular about comfort. A wide variety of designs in collaboration with other industries and designers are attractive.

1.2万
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mizutori

ミズトリ
Vendor
株式会社水鳥工業
We are developing clogs and room shoes that can be worn like sandals and are particular about comfort. A wide variety of designs in collaboration with other industries and designers are attractive.
1.2万
Followers

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About the brand

We are developing clogs and room shoes that can be worn like sandals and are particular about comfort. A wide variety of designs in collaboration with other industries and designers are attractive.
1
Mizutori's original carving of the platform fits comfortably on the soles of your feet!
2
A modern design that is easy to match with both clothes and yukata robes.
3
Careful craftsmanship by craftsmen.

More about the Brand Owner

株式会社水鳥工業

MIZUTORI INDUSTRIAL CO., Ltd.

Founded in 1937. We have developed our own brand "mizutori" and are disseminating advanced geta making. While actively taking on the challenge of collaborating with designers and other industries with new ideas, we continue to make footwear with the aim of "living comfortably" every day, aiming to be a 100-year company. We also accept OEM such as thongs, uppers, and base color changes from small lots. Please feel free to contact us.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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"I want people all over the world to wear clogs."
At the time of our founding in Showa 12, we were a company that made clog wood.
However, with the change of the times, the mainstream of footwear rapidly shifted from clogs to sandals, and our business changed from making clog wood to processing and manufacturing sandal tops and shoe soles.
Under such circumstances, Masashi Mizutori, the second president (current chairman) from around the first year of the Heisei era, returned to his roots and worked on the development of geta wood, which made use of the technology of making the soles of sandals and shoes so far.
 
"Conventional clogs have no left and right sides, the base is flat, and it takes time for the thong to get used to it."
"If you fit the left and right foot shapes like shoes, and wrap the thong around the instep, it should be gentle on the feet and comfortable to wear all day."
"Geta is a kimono that evolves in times of peace, and it is a beautiful culture that suits the climate of Japan."
"If you make clogs that go well with jeans, everyone will wear them again!"
At a time when geta were no longer looked at, Masashi Mizutori, who thought in this way, continued to develop it in a corner of the factory alone, and around Heisei 5, he gave birth to "Geta Monogatari" that fits comfortably on the soles of the feet.
Even now, after being replaced by the current president, Yukiko Mizutori, we continue to create products that are close to our customers' healthy lives and exciting lives under the theme of "living comfortably."

What are we doing?

All of Mizutori's products are made by hand by craftsmen at our own factory in Shizuoka City.
The thong, which is important for the comfort of wearing clogs, is made with fine adjustments every day based on the experience of craftsmen cultivated so far.
Unlike the one-size-fits-all production method of mechanical products, each craftsman flexibly responds to the characteristics of the wood and the difference in the fabric material and hangs it.
In addition, all of Mizutori's products are made from natural wood.
Since around 2004, we have been actively planning products using thinned wood from local Shizuoka cypresses, and we are trying to make a small contribution to the conservation of the environment around us.
 

Commitment to the product

"Comfortable to wear that makes you want to wear and go out"
Many people are surprised and impressed by the fit and comfort of Mizutori's products, which are particular about comfort, once they wear them. Even at the store, you may change from the sandals you wore when you came to the store, saying, "I want to wear them as they are!"
The secret of their comfort lies in Mizutori's original carving (Geta Monogatari, hitete is applicable) and the thong with cushioning material.
Even those who are not accustomed to wearing clogs can feel the comfort of wearing them like sandals, so you will like not only the design but also the feeling of wearing.
In addition, since it is manufactured at our own factory, we manufacture high-quality and careful products, and we also accept repairs, so we have a system in place so that we can use it for a long time while performing after-sales maintenance even if there is a scraping of wood, chipping of wood, scraping of the bottom, etc.
 

Who are supporting us?

It is mainly supported by female customers.
The product lineup includes products for men, unisex, and children, so it is used by a wide range of people.
Customers say, "I often get compliments when I wear this," "I wear this everywhere," and "I have bunions, but it's easy to wear because it's just a wide thong."
We often receive voices such as sandals, and they use them on a daily basis like sandals.
In addition, repeaters from mothers to daughters, wives to husbands, and friends often recommend them to those around them, and some people purchase them after being introduced by loyal users.
We handle a wide range of stores, including Japanese miscellaneous goods and stores visited by overseas tourists, apparel shops, interior shops, and cafes.
Since there are many products that mix Japanese and Western elements, they are handled by various stores.
 
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