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A sustainable solid beauty bar brand from NZ. Concentrated 100% naturally-derived serum ingredients. A brand that is completely plastic-free and friendly to the environment and people.

Ethique

エティーク

Vendor

株式会社　ピー・エス・インターナショナル

A sustainable solid beauty bar brand from NZ. Concentrated 100% naturally-derived serum ingredients. A brand that is completely plastic-free and friendly to the environment and people.

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Female Leadership

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About the brand

A sustainable solid beauty bar brand from NZ. Concentrated 100% naturally-derived serum ingredients. A brand that is completely plastic-free and friendly to the environment and people.

Reducing the use of plastic bottles is the top priority, vegan, animal testing, no use of palm oil, use of biodegradable raw materials, and fair trade is also thorough. We value environmental protection and ethical perspectives.

We achieve a quality that does not squeak even in solid form, and achieves a quality that foams with a thigh, and we have a wide variety of products that meet the problems of hair. The shampoo is condensed with about 3 350ml bottles and the conditioner is condensed with 5 bottles of beauty ingredients.

In addition to shampoo and conditioner bars, we also have a wide range of products such as facials, body, and lip care. It is a brand that can be used while having fun with colorful colors.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Bringing bars to bathrooms around the world and revolutionizing the cosmetics industry"

In 2012, a New Zealand science college student named "Brian West" who was deeply distressed by environmental pollution started concocting in her kitchen.

She started Ethique because she was concerned about the horrific amount of waste generated by the cosmetics industry, especially plastic and waste generated by bathroom products.

By solidifying shampoo and conditioner with our unique technology, we have eliminated the plastic bottles required for liquid products. Instead, we use paper packaging that can be degraded in the natural environment.

To date, Etique has prevented 13 million plastic bottles from being discarded.

But this is just the beginning.

The next goal is to reduce 500 million plastic bottles by 2030.

What are we doing?

Etique promises to:

"Sustainable and biodegradable ingredients"

All of Etique's solid bars are made from vegan, cruelty-free, palm oil-free and biodegradable ingredients.

All other raw materials must be renewable, non-petroleum-derived and of natural origin with minimal chemical processing.

The Etique Bar is safe to use in its natural environment and is grey water safe.

"Direct Fair Trade"

Etique conducts honest transactions in the procurement of raw materials.

We believe that suppliers should pay a fair price to ensure an adequate quality of life so that they can care for their families, communities, and even the environment.

We support the development of our communities, look to their future, and even look at better protecting the environment in which they live.

"Ingredients of Etique"

In order to create solid bars that are friendly to you, your family, your pets, and the environment, we use only carefully selected raw materials that meet the following four criteria:

• Sustainably produced and biodegradable

・ Animal testing is prohibited, plant-derived

・Does not use palm oil or palm oil-derived products.

・Fair trade and living wage (the minimum salary required for living).

* When used at the concentration expected for cosmetics (even water may be harmful if there is a lot of water used)

"Unblended ingredients"

The following ingredients are not used in Etique products.

Silicone, synthetic colorant, synthetic fragrance, mineral oil, sodium lauryl sulfate, animal-derived ingredients, ammonia, palm oil, petroleum jelly, cocamidopropyl betaine, dimethicone, cyclomethicone, isothiazolinone, methylchloroisothiazolinone, polyethylene glycol (Fatty acid alkaline salts exclude some products)

Commitment to the product

"Etique's Beauty Theory"

Speaking of etiques, shampoo and conditioner bars.

A simple &salon-quality formula that concentrates food-level serum ingredients only for what is necessary for hair and scalp. In order to continue using it, we aimed not only to be ethical and eco-friendly, but also to salon quality. With a wide range of products, you can choose according to your hair type and finish, as with conventional liquids.

* Contains food additives (benzyl alcohol, dehydroacetic acid/all preservatives)

< Shampoo Bar Pinklicious 110g>

■ Features: Normal ~ Dry Hair

It is not a soap, but a solid type of "shampoo bar". Gently cleanses hair and scalp with weakly acidic and amino acid-based cleaning ingredients. In addition, coconut oil and cocoa butter, which are damage repair ingredients, protect the hair while washing, and provide a well-balanced scalp with moisture and sebum.

■ Fragrance

Vanilla &Pink Grapefruit

■ How to use

Pre-wash carefully with only hot water, and apply the bar directly from the base of the hair to the tip and slide it 4~5 times. Wash while lathering with your hands, gently massaging with the pads of your fingers, and rinse your hair and scalp thoroughly.

< Conditioner Bar The Guardian >

■ Features: Moist glossy hair with firmness and stiffness / normal hair ~ dry hair

Since it does not contain any extra coating ingredients, it is a solid type "conditioner bar" that restores healthy hair as it is by continuing to use it. Beauty oil-grade ingredients (panthenol, lime oil, all damage repair ingredients) prevent dryness and waviness, and give your hair a shiny and elastic hair quality that passes through your fingers.

■ Fragrance

lime

■ How to use

Glide the dry bar directly from the base of the wet hair to the tips. Gently rub all over the hair, then rinse the hair and scalp thoroughly. Apply carefully to the ends of the hair that tend to be damaged. If you want intensive care, wait a few minutes and rinse thoroughly.

Who are supporting us?

Since it is a lineup that can approach all kinds of hair problems, it is used by a wide range of customers regardless of age.

As a voice of the user

The shampoo bar is "surprised that it doesn't squeak!, and I was surprised that it foams well!"

The conditioner bar "smells great and feels very good," "it blends easily into my hair, and I like the feel of it after rinsing!"

We have received a surprising voice of surprise at the gap, which is better than imagined.

In addition, when you go to the gym, on a business trip, or travel, you can cut and carry it, so you can reduce your luggage, which is appreciated.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Ethique

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