Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
The trigger was poor posture when operating the smartphone of the family and myself
I was concerned about the poor posture of my family members who were operating smartphones and computers when they were at home, so I tried various chairs. However, existing chairs do not lead to a fundamental solution, smartphones, reading, study ... No matter what you are passionate about, I wanted to have a chair that allows you to naturally maintain the correct posture just by entrusting yourself, so I developed the "chair ais (ice)" that does not lie down.
When touching a smartphone, I want to reduce the time when I am lying down = bad posture
Smartphones are indispensable in modern life. Most people who use their smartphones at home, in cafes, on trains, or while walking use their smartphones with a bad posture.
At least when I use my smartphone at home, I decided to reduce the amount of time I spend in bad posture as much as possible and create [AIS] that can contribute to a beautiful posture.
And I think that the problem of slouching is a problem all over the world, so I would like to develop it into a product that people all over the world can love.
Commitment to the product
Unprecedented features and design
・ The "angle" of the backrest that maintains a natural S-shaped curve without a feeling of pressure
・ "Armrest" that naturally creates a posture that does not lie down
・ "True high back" that comfortably holds the boundary between the neck and shoulders
・ Rounded and adorable form that matches any interior
・The main target is people in their 30s to 50s who are interested in health.
Concerns about the health of children, partners, grandparents, etc.
・ Those who are concerned about the smartphone neck and hunchback due to the use of smartphones and computers
It is supported by people of all ages, from their 20s to their 80s.