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UNPAVED
【Quiet Casual】 Simple + High Quality is a basic concept that is not swept away by trends.
1
[UNPAVED] is derived from Old French (paver), and was named after interpreting it as "unpaved = natural state" as a synonym for expressing the looseness and softness of cashmere.
2
Constant design, high quality, high cost performance.
Because you don't choose the fashion, the situation, or the person who wears it.
The concept is to be able to enjoy it for a long time.
3
It is made of high-quality cashmere wool and is produced in the factory used by the Maison brand. In cashmere, specifications such as double jacquard and double ribs are unparalleled.
Brand Owner
More about the Brand Owner
YOSHIHIDE MORIMOTO
For more than 20 years, I have been involved in MD and design planning for various apparel brands, as well as management of highly specialized brands.
After learning about various production sites in Japan and overseas, we will continue to design with the aim of "there is nothing better".
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
We want to create "special things" as "special things that are worn only on special occasions" fashion, but also "unpretentious things that blend in with our daily lives," which is the original role of clothing.
Clothes that you realize are good when you wear them.
I started to think that I could share this feeling with users.
What are we doing?
It is based on the concept of simple and everyday wearable clothing [Quiet Casual] that is not affected by the passage of time.
Good cashmere products can be worn for a long time and are not expensive.
We are thoroughly committed to quality, factory, and cost.
Commitment to the product
All UNPAVED products are made from high-quality cashmere and knitted in a 9-gauge double jackquard with two colours of yarn.
The surface, which appears to be monochromatic at first glance, is actually three-dimensional because it is knitted with two different colors of yarn, and the other color stands out on the surface, giving it an expression.
The total weight (with eyes) is more than 460g, which is more than double the mass of cashmere products, and the moment you wear it, you will feel a luxurious volume.
Simple &basic design for easy wear.
Eli, sleeves, and hem are double-ribbed and do not stretch. It doesn't change even if you wash it or wear it for a long time. I bought one and wore it, and the next season I wore another one.
It is a lineup that you can buy as if you were adding your favorites.
This product is our proprietary technology that uses an NFC chip for the brand weaving partMETA-LINING(*1) is incorporated. *1 Trademark registered, patented
By touching the touch mark part of the woven name with the smartphone (upper part for iPhone, center for Android), you can obtain the serial number, user registration, care information, etc.
Who are supporting us?
Both the concept and the target are in their 20s ~ 40s.
There are many achievements of people with a lot of experience in fashion, and I feel that there are many people in their 40s.
It is designed with unisex specifications, and although it is not suitable for both men and women, there are many men who catch the eye of women because of their triggers, and couples often purchase it for both purposes.
In addition, since it is a design that takes into account that the fashion lineage is not biased, we think that it is an item that can be understood by people of various tastes.
In addition, there are quite a few people in the fashion industry who purchase it at wholesalers, and we are proud that it is evaluated as a good product from a professional perspective.
Care is not required every day, so I hope that you can enjoy wearing it as part of your daily clothes without worrying about pilling.
All products
There are no products available for display
Products
All products
There are no products available for display
UNPAVED
【Quiet Casual】 Simple + High Quality is a basic concept that is not swept away by trends.
1
[UNPAVED] is derived from Old French (paver), and was named after interpreting it as "unpaved = natural state" as a synonym for expressing the looseness and softness of cashmere.
2
Constant design, high quality, high cost performance.
Because you don't choose the fashion, the situation, or the person who wears it.
The concept is to be able to enjoy it for a long time.
3
It is made of high-quality cashmere wool and is produced in the factory used by the Maison brand. In cashmere, specifications such as double jacquard and double ribs are unparalleled.
Brand Owner
More about the Brand Owner
YOSHIHIDE MORIMOTO
For more than 20 years, I have been involved in MD and design planning for various apparel brands, as well as management of highly specialized brands.
After learning about various production sites in Japan and overseas, we will continue to design with the aim of "there is nothing better".
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
We want to create "special things" as "special things that are worn only on special occasions" fashion, but also "unpretentious things that blend in with our daily lives," which is the original role of clothing.
Clothes that you realize are good when you wear them.
I started to think that I could share this feeling with users.
What are we doing?
It is based on the concept of simple and everyday wearable clothing [Quiet Casual] that is not affected by the passage of time.
Good cashmere products can be worn for a long time and are not expensive.
We are thoroughly committed to quality, factory, and cost.
Commitment to the product
All UNPAVED products are made from high-quality cashmere and knitted in a 9-gauge double jackquard with two colours of yarn.
The surface, which appears to be monochromatic at first glance, is actually three-dimensional because it is knitted with two different colors of yarn, and the other color stands out on the surface, giving it an expression.
The total weight (with eyes) is more than 460g, which is more than double the mass of cashmere products, and the moment you wear it, you will feel a luxurious volume.
Simple &basic design for easy wear.
Eli, sleeves, and hem are double-ribbed and do not stretch. It doesn't change even if you wash it or wear it for a long time. I bought one and wore it, and the next season I wore another one.
It is a lineup that you can buy as if you were adding your favorites.
This product is our proprietary technology that uses an NFC chip for the brand weaving partMETA-LINING(*1) is incorporated. *1 Trademark registered, patented
By touching the touch mark part of the woven name with the smartphone (upper part for iPhone, center for Android), you can obtain the serial number, user registration, care information, etc.
Who are supporting us?
Both the concept and the target are in their 20s ~ 40s.
There are many achievements of people with a lot of experience in fashion, and I feel that there are many people in their 40s.
It is designed with unisex specifications, and although it is not suitable for both men and women, there are many men who catch the eye of women because of their triggers, and couples often purchase it for both purposes.
In addition, since it is a design that takes into account that the fashion lineage is not biased, we think that it is an item that can be understood by people of various tastes.
In addition, there are quite a few people in the fashion industry who purchase it at wholesalers, and we are proud that it is evaluated as a good product from a professional perspective.
Care is not required every day, so I hope that you can enjoy wearing it as part of your daily clothes without worrying about pilling.
All products
There are no products available for display
Products
All products
There are no products available for display
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