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asobient
With the brand concept of "making play fun and infinite", we will transmit the joy of manufacturing from Hiroshima to the whole country.
1
From planning and development to manufacturing and sales, we provide products and services full of originality
2
We are particular about "made in Hiroshima", convey the goodness of Hiroshima's manufacturing, and create a "manufacturing aggregate" that transcends various barriers
Brand Owner
More about the Brand Owner
平岡工業株式会社
HIRAOKA INDUSTRY Co,Ltd
Aiming for "manufacturing = Hiroshima", we have achieved globalization while being closely connected to the local community. We are taking on various challenges by utilizing our metalworking technology.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The automobile industry is at the center of manufacturing in Hiroshima, and we have played a part in the processing of automotive parts molds and parts in our 85-year history. However, with the changing times, we realized that we had to face a new phase as a company, and we decided to explore a new business model while respecting the company's traditions.
Utilizing our own technology and know-how in manufacturing automotive parts molds, we launched "asobient" to provide products and things full of originality in the new field of "play". With the aim of providing outdoor gear with excellent durability and functionality, we have been active since July 2022 under the brand concept of "making play fun and infinite".
We have two goals
・ We will give shape to everyone's voice and deliver a life full of smiles
・Spreading the joy of manufacturing from Hiroshima to the whole country
By holding our products in your hands and using them, we hope to make your daily life more enjoyable and help you make memories that enrich your life.
What are we doing?
"Make play fun and infinite"
In order to realize the brand concept, we will throw infinite free play without going outside the frame.
We hope that the people who pick up our products, the collaboration makers who enjoy manufacturing together, and the free individuality of these people will be connected and greatly expanded.
In addition, Hiroshima is home to many top-class manufacturing companies in Japan. With the aim of deepening the connections between each of them in their respective specialties and areas of expertise, and forming a "manufacturing collective" that thoroughly enjoys manufacturing from Hiroshima, we are committed to "made in Hiroshima" and would like to further enhance the attractiveness of manufacturing in Hiroshima.
The very first product of "made in Hiroshima" is the "OLD ASHIBA Iron Rack".
This product, in collaboration with WOODPRO, a wood product manufacturer located in Hatsukaichi City, Hiroshima Prefecture, reuses scaffolding boards that have finished serving as temporary materials as rack tops. The expression of each scaffolding board makes it a "one-of-a-kind" product.
Commitment to the product
"I love playing outside, and I love Carp just as much!"
The staff at ASOBIENT is a group of people who love the outdoors and local sports teams.
This project started with a chat about "Why is there no Carp outdoor goods when the city of Hiroshima is so full of Carp goods?"
It started with the team understanding the purpose of the project, and it took about a year to change the product lineup several times.
This time, we were finally able to prepare 6 products of 5 types of light outdoor goods.
We have a lineup of products that can be used in daily life, from standard products that are active in camping and barbecues, so please take this opportunity to add them to your outdoor goods collection.
"Now, let's go out with goods that make you feel carp even when playing outside!"
〇 Bright red shella cup (Carp Boya) (logo)
The standard product of outdoor goods is now available in carp color.
The products are manufactured in the "city of hardware" Tsubame Sanjo. Processing is carried out in Hiroshima.
* Open flame can be used.
〇Hot sandwich maker
The classic "hot sandwich" for camping food
The grilled eyes of Carp Boya are very cute and there is no doubt that children will be pleased!
In addition, it is lightweight and compact, so even children can use it with confidence.
* IH is not supported.
〇 Outdoor tray
When you move seats at a camping or barbecue, do you ever have trouble getting your hands blocked by cups and plates?
You can eliminate such hassles with this one tray. Because it is lightweight and durable, it can safely transport food and drinks, making outdoor dining scenes more comfortable. (Maybe it will be very useful at ballparks and outdoor festivals...)
We make molds in-house and mold resin.
Who are supporting us?
asobient
We hope to be close to those who want to find something fun to do and to make their daily lives exciting, and to spread their lives full of smiles together.
We receive the expectations of many people, from small children to seniors in life, who say, "It would be more fun if we had this," and we are working with the daily goal of growing into a brand that exceeds those expectations.
All products
There are no products available for display
Products
All products
There are no products available for display
asobient
With the brand concept of "making play fun and infinite", we will transmit the joy of manufacturing from Hiroshima to the whole country.
1
From planning and development to manufacturing and sales, we provide products and services full of originality
2
We are particular about "made in Hiroshima", convey the goodness of Hiroshima's manufacturing, and create a "manufacturing aggregate" that transcends various barriers
Brand Owner
More about the Brand Owner
平岡工業株式会社
HIRAOKA INDUSTRY Co,Ltd
Aiming for "manufacturing = Hiroshima", we have achieved globalization while being closely connected to the local community. We are taking on various challenges by utilizing our metalworking technology.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
The automobile industry is at the center of manufacturing in Hiroshima, and we have played a part in the processing of automotive parts molds and parts in our 85-year history. However, with the changing times, we realized that we had to face a new phase as a company, and we decided to explore a new business model while respecting the company's traditions.
Utilizing our own technology and know-how in manufacturing automotive parts molds, we launched "asobient" to provide products and things full of originality in the new field of "play". With the aim of providing outdoor gear with excellent durability and functionality, we have been active since July 2022 under the brand concept of "making play fun and infinite".
We have two goals
・ We will give shape to everyone's voice and deliver a life full of smiles
・Spreading the joy of manufacturing from Hiroshima to the whole country
By holding our products in your hands and using them, we hope to make your daily life more enjoyable and help you make memories that enrich your life.
What are we doing?
"Make play fun and infinite"
In order to realize the brand concept, we will throw infinite free play without going outside the frame.
We hope that the people who pick up our products, the collaboration makers who enjoy manufacturing together, and the free individuality of these people will be connected and greatly expanded.
In addition, Hiroshima is home to many top-class manufacturing companies in Japan. With the aim of deepening the connections between each of them in their respective specialties and areas of expertise, and forming a "manufacturing collective" that thoroughly enjoys manufacturing from Hiroshima, we are committed to "made in Hiroshima" and would like to further enhance the attractiveness of manufacturing in Hiroshima.
The very first product of "made in Hiroshima" is the "OLD ASHIBA Iron Rack".
This product, in collaboration with WOODPRO, a wood product manufacturer located in Hatsukaichi City, Hiroshima Prefecture, reuses scaffolding boards that have finished serving as temporary materials as rack tops. The expression of each scaffolding board makes it a "one-of-a-kind" product.
Commitment to the product
"I love playing outside, and I love Carp just as much!"
The staff at ASOBIENT is a group of people who love the outdoors and local sports teams.
This project started with a chat about "Why is there no Carp outdoor goods when the city of Hiroshima is so full of Carp goods?"
It started with the team understanding the purpose of the project, and it took about a year to change the product lineup several times.
This time, we were finally able to prepare 6 products of 5 types of light outdoor goods.
We have a lineup of products that can be used in daily life, from standard products that are active in camping and barbecues, so please take this opportunity to add them to your outdoor goods collection.
"Now, let's go out with goods that make you feel carp even when playing outside!"
〇 Bright red shella cup (Carp Boya) (logo)
The standard product of outdoor goods is now available in carp color.
The products are manufactured in the "city of hardware" Tsubame Sanjo. Processing is carried out in Hiroshima.
* Open flame can be used.
〇Hot sandwich maker
The classic "hot sandwich" for camping food
The grilled eyes of Carp Boya are very cute and there is no doubt that children will be pleased!
In addition, it is lightweight and compact, so even children can use it with confidence.
* IH is not supported.
〇 Outdoor tray
When you move seats at a camping or barbecue, do you ever have trouble getting your hands blocked by cups and plates?
You can eliminate such hassles with this one tray. Because it is lightweight and durable, it can safely transport food and drinks, making outdoor dining scenes more comfortable. (Maybe it will be very useful at ballparks and outdoor festivals...)
We make molds in-house and mold resin.
Who are supporting us?
asobient
We hope to be close to those who want to find something fun to do and to make their daily lives exciting, and to spread their lives full of smiles together.
We receive the expectations of many people, from small children to seniors in life, who say, "It would be more fun if we had this," and we are working with the daily goal of growing into a brand that exceeds those expectations.
All products
There are no products available for display
Products
All products
There are no products available for display
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