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Why are we doing?
What are we doing?
Commitment to the product
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Originally from Colombia, Laura came across colorful and delicately woven bags during her travels on the Guajira Peninsula in northern Colombia, and launched CHILA BAGS in 2013 with the desire to spread her wonderful heritage and skills to the world.
There is also the current situation where the Wayuu people are contracted to make bags for a small wage, and the bags sold by middlemen are on the world market, and as a result, the lives of the Wayuu people are suffering.
At the launch of "CHILA BAGS", in order to practice fair trade that trades with producers on fair terms, we started direct negotiations with the Wayu people without going through any middlemen. As a result of persistent communication with ethnic groups, we have now signed exclusive contracts with more than 200 creators.
In addition to the payment of fair wages, CHILA BAGS actively supports the livelihoods of the ethnic groups with which it contracts, such as lectures on household management so that ethnic members can lead sustainable and stable lives, and in-kind provision of food.
Most of the elegant and pop designs, which are the biggest attraction of CHILA BAG, are Laura originals by the owner himself.
It is a special bag that is made with love and time through many discussions with Wayuu women.
The young passion of the owner and the traditional skills of the Wayuu people have come together to deliver bags around the world that bring smiles to both the maker and the buyer through "CHILA BAGS".
Commitment to the product
Among CHILA BAGS, the design is popular regardless of season or genre.
The colorful, yet colorfully knitted design based on cream color is finished with a refreshing color scheme and a familiar color combination, and the coordination can be added gorgeously.
The colorful Wayuu bag is a favorite of Hollywood actresses and bloggers, and is now an item that fashionistas around the world are paying attention to.
In addition to the loveliness and practicality of the design, there are a wide range of customers regardless of age or gender, such as those who know the background of the Wayu bag and sympathize with and use it.
In Japan, in addition to flagship shops, POP UP is also held in various places nationwide.
We also actively participate in events in the suburbs of Tokyo.