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"Black with warmth". Lifestyle products such as cutlery cups using the "black dyeing of metal" technology, which is rare in Japan

1,390

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96【KURO】

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株式会社　テーエム

"Black with warmth". Lifestyle products such as cutlery cups using the "black dyeing of metal" technology, which is rare in Japan

1,390

Followers

Locally Made

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About the brand

"Black with warmth". Lifestyle products such as cutlery cups using the "black dyeing of metal" technology, which is rare in Japan

1. A metal processing company in Sanjo City, Niigata Prefecture, which has been in business for 60 years, has developed its own brand. It is rare in Japan to develop tableware that has been dyed black with metal, which requires a high level of technology.

2. The unique texture that changes as you use it has attracted attention from trend-conscious buyers, and has become a hot topic, such as being adopted as a guest room fixture at TRUNK (HOTEL) in Shibuya.

3. Raw materials with low environmental impact are used for dyeing. The product packaging of the cup is not a paper box, but a woven fabric. We are engaged in environmentally friendly manufacturing.

More about the Brand Owner

渡辺　竜海

TATSUMI WATANABE

Born and raised in Sanjo City, Niigata Prefecture. After graduating from school, he took over the black metal dyeing and processing company "TM Co., Ltd.", which has been in business for more than 60 years since his grandfather's generation. In 2018, he wanted to create his own brand in the company, which boasts high technology as a processing industry, and started the rifle tile brand "96 [KURO]". In Sanjo City, a manufacturing town, we will carry out processing and product development utilizing our black dyeing technology. He is also enthusiastically working on building a local network and is working every day to further revitalize manufacturing in Japan.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to protect the "black dyeing technique" that has been used for more than 60 years since my grandfather's generation.

TM Co., Ltd. was founded in 1960 by my grandfather, and has been processing machine parts for more than 60 years, mainly for customers in the local metal processing industry. In Sanjo City, Niigata Prefecture, where small metal processing companies are concentrated, we specialize in black dyeing of metals and parkerizing treatment (anti-corrosion treatment of metals), and are favored by customers nationwide.

"Black dyeing of metals" may not be familiar to the general public, but it is a technology that is in high demand in the metalworking industry because it has effects such as preventing rust on iron and steel products and suppressing light reflection. On the other hand, black dyeing requires a high level of technical skill, and there are only a few companies in Japan that specialize in this. We developed this technology in our grandfather's generation and have been protecting it for 60 years.

Since I took over this company as the third generation, I have continued to have the desire to pass on the technology of dyeing metal black to future generations and to let the general public know its appeal. In addition, we wanted to create our own brand as a company that specializes in the processing industry, which is the beginning of "96 [KURO]".

When I thought about what to make as my own product, I came up with tableware. The reason for this is that black dyeing is a technology that is not harmful to the human body, there are not many tableware on the market that have been dyed black, and we wanted to create a product that would make our technology familiar to ordinary people.

In the hope that even in the midst of busy days, people will have time to stop for a moment to touch this warm black, and I thought of creating a product that can be used every day even in ordinary homes.

What are we doing?

Make the color uneven a "texture". Creation of new value in the form of "warm black"

A few years ago, in order to meet the needs of the times, we took on the challenge of dyeing stainless steel black in a way that was out of the ordinary. After one and a half years of research, we have perfected our unique stainless steel black dyeing technology.

We succeeded in dyeing stainless steel black, but uneven color and dripping inevitably occur. At first, I saw this as a failure and went through trial and error to see if I could do something about it. However, when we changed our mindset and appealed to this as a "texture," it caught the eye of a designer and was adopted as a material for store interiors. At that time, we were convinced that our black dyeing would be accepted as an interior decoration, and we began to move forward with the development of our own products in earnest.

I decided to do it, but I didn't know what to do or how to do it, so I went to a course where I could learn about manufacturing. Through the secrets I learned here, I strengthened my desire to develop something that is truly valuable, not something that can be obtained everywhere. I was also able to team up with the art director Takayuki Nishimura Mr./Ms., who I met here, and he was involved in everything from planning to branding.

Black dyeing of stainless steel is different from painting in that the metal is dyed black like dyeing a cloth, so a natural color change occurs just like denim. Its natural color change also leads to the enjoyment of using it carefully for a long time. In the process of development, the appeal of the product was steadily increased by adding a new perspective to the existing values.

With the support of many people, "96 [KURO]" was born in 2018. When I picked up the finished product for the first time, I was overwhelmed with emotion. I feel that communication between people is more important than anything else in manufacturing. We will continue to carefully convey the commitment and charm of our products, and hope that those who understand them will pick them up.

Commitment to the product

When metal is dyed black, it does not have a uniform texture like paint, such as unevenness, liquid drip marks, and spots called pitting corrosion. That is the beauty with taste that can only be produced by black dyeing, and it becomes a black with a sense of temperature. The charm of black dyeing is not only the texture, but also the preservation of the texture of the metal. This black dyeing is a dyeing technique that does not affect the human body derived from a natural phenomenon from ancient times, and it is also characterized by being a very environmentally friendly treatment.

Soup spoon (rough)

96 [KURO] This soup spoon is one of the most popular "rough" soup spoons with a cute cologne and round shape.

It is recommended because it is the perfect size not only for drinking soup, but also for desserts, serving spoons, and for children to eat curry, etc., and it is easy to use. It is also possible to use a dishwasher.

Sleeve Cups

It is a black-dyed cup that comes with a felt sleeve.

The felt is available in 7 colors.

You can change the color of the sleeve depending on the person who uses it, or choose your favorite color.

It is an excellent size that can be used not only for soups and drinks, but also as a small bowl for salads, ice cream, side dishes, etc.

In addition, the packaging is not a box that is thrown away immediately after opening, but a woven fabric.

You can use it as a gift as it is, and the package is environmentally friendly.

It is perfect not only for everyday use, but also as a gift.

mug

It is a mug with a simple and luxurious handle that allows you to enjoy the atmosphere of black dyeing on the entire surface.

You can enjoy the change to the unique texture of black dyeing to the maximum.

The package uses woven fabric instead of a box that can be thrown away immediately after opening.

It can be used as a gift as it is, and the package is environmentally friendly.

Who are supporting us?

Regardless of age or gender, it is supported by customers who are particular about interior decoration and tableware.

In addition to our own online shop, it is handled nationwide by privately owned general stores and as a hometown tax refund gift in Sanjo City, and a total of more than 10,000 bottles have been purchased.

It has attracted the attention of Mr./Ms. facility buyers who are driving the trend, and has been adopted as a guest room fixture at TRUNK (HOTEL) YOYOGI PARK.

The warm texture that complements the food is popular at restaurants.

It is used as cutlery for a wide range of restaurants, such as yakiniku restaurants in Omotesando, ethnic restaurants in Nagoya, and Japanese sweets shops that have been renovated from old folk houses.

Sleeve cups, mugs, and gift packages are packaged in reusable cloth and are also chosen as gifts.

Inquiries from overseas customers are increasing, and it is currently handled on the American e-commerce site "bonten". The site is operated under the concept that "the mindset of Japan's craftsmanship and culture will contribute to solving environmental problems caused by mass production and mass consumption," and the position and direction of the 96 [KURO] brand have become even clearer.

In addition, it is handled on an e-commerce site that handles made-in-Japan miscellaneous goods in Hong Kong, and at an exhibition held in Taiwan, it was highly evaluated as a high-quality Japan product with a sense of trend.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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96【KURO】

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About the brand

More about the Brand Owner

渡辺 竜海

TATSUMI WATANABE

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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Frequently Asked Questions

渡辺　竜海