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The Japan tea brand "Minokamo Tea Shop" develops fragrant tea leaves and original tea utensils cultivated in Higashishirakawa Village, Gifu Prefecture, at an altitude of about 600 meters, which is said to be the cultivation limit.

6,467

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Minokamo Tea House

ミノカモチャホ

Vendor

株式会社茶淹

6,467

Followers

Small Batch

Locally Made

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About the brand

In recognition of its stable record of winning top prizes at Gifu Prefecture and Kansai Tea Fairs, it researches and develops Minokamo Tea Shop's unique taste that makes the most of the individuality of the production area in tandem with tea masters who do business with many famous stores.

We have proposed a way of tea that fits in with the modern age, such as tea bags that can be used to make cold brew sencha just by shaking it for 30 seconds, and the development of "CHAPTER" that uses only hot water optimized for remote work.

By finishing the tea in-house, rather than selecting, we have realized a system that meets the needs of our customers. It is because we have connections with producers all over the country that we are able to make personalized proposals.

More about the Brand Owner

伊藤尚哉

NAOYA ITO

Representative Director|Japan Tea Instructor 2016 Worked at a Japan tea specialty store and tea wholesaler in Nagoya. In 2018, he obtained the qualification of a Japan tea instructor (the only appraisal test with a correct answer rate of 100%) and was selected as a Japan tea instructor branch officer (the youngest in the branch) In 2019, he launched "Minokamo Tea Shop" and became the store manager. Established Chashu Co., Ltd. in 2020. In 2022, he won the rank of dan at the 69th National Tea Judging Technology Competition.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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The culture of "brewing tea" that has continued for a long time will not be extinguished in any form.

I came into involvement in the tea industry because I was introduced to a company specializing in Japan tea.

When I first joined the company, I only thought that tea looked interesting, but as I worked, I learned that there are various types of Japan tea depending on the production area, variety, and cultivation method, and that each tea has its own unique taste and aroma, and I gradually became fascinated by the depth of Japan tea.

Wanting to know Japan tea more deeply, I obtained a qualification as a Japan tea instructor, and while visiting tea production areas on holidays, I learned about the current situation of the tea industry, which has a high level of production technology, but the demand for high-quality tea leaves is declining, and transaction prices are declining year by year, and as a result, tea plantations have no choice but to give up.

Therefore, in 2019, he left the Japan tea specialty store where he worked, and in 2019, he gathered producers, branding, and highly specialized members to convey the appeal of Japan tea, launched the "Japan tea brand" "Minokamo Chapo" with a system that is not bound by existing frameworks, and in 2020, the culture of "brewing tea" that has continued for a long time will not be lost in any form. With this mission, he established Chaen Co., Ltd.

What are we doing?

Take a "small" break in your daily life.

Japan tea can be brewed with hot water as well as cold water.

In addition, depending on the brewing temperature, the taste and aroma change so much that it is hard to believe that the tea leaves are the same, and it is fun to change the brewing method depending on your mood and preference.

And we believe that the relaxing time created by brewing calms the mind, and the time to brew and enjoy tea enriches our lives more than anything else.

In today's world, where we can work anytime, anywhere, the line between work and private life is blurring, and it is becoming difficult to switch on and off. Regardless of the form of teapots, tea bags, or drips, we feel that the culture of "brewing tea" should not be lost, and the meaning of the company name "Chaen" is to convey the charm of brewing tea as well as selling tea leaves.

Minokamo Tea Shop proposes the act of "brewing tea", which is the mission of tea brewing, through services and products in a form optimized for modern life and work style.

Commitment to the product

❑ Sencha (tea leaves / tea bags / tea bags for cold brew)

Sencha, which uses only spring-picked Ichiban tea from Yabukita, a representative variety of Japan tea, is blended with the theme of "tea that can be drunk deliciously at any temperature of 0~100°C" so that even those who are not familiar with Japan tea can easily enjoy the authentic taste.

By simply pouring 500 ml of water into a bottle and shaking it for 30 seconds, you can easily enjoy a refreshing taste with little astringency, and it can also be used to arrange cocktails such as sencha gin.

❑ Powdered roasted green tea (powder)

"Powdered hojicha" is made from roasted roasted tea leaves of a quality that can also be drunk as sencha.

Since the whole high-quality tea leaves are processed into a fine powder, the original aroma of hojicha can be felt as it is, making it an ideal ingredient for hojicha lattes and hojicha sweets.

* The raw material is 100% roasted green tea (no additives used)

❑ Only hot water that can be used for 100 years in the remote work era "CHAPTER [Chapter]"

In the midst of changes in work styles that have forced us to respond to remote work, we have developed only hot water "CHAPTER [CHAPTER]" so that the act of drinking Japan tea can be incorporated as one of the new habits that bring a good "break" and "break" to the scene of life and work.

Open the lid and pour hot water. Add tea leaves and steam. Take out the tea leaves and drink them while enjoying the aroma.

We searched for the minimum elements that could make this series of flows smoothly, and arrived at only hot water with a composition of "only hot water that can be measured and a lid on which tea leaves can be placed".

■ Color variations

・Clear Grey

The contrast between the glossy feeling of porcelain on the outside and the base material on the inside is attractive.

・Matte Black

It has a calm color tone that suppresses the gloss and a touch that leaves the texture of the base.

・Clay beige

A type of bare material that goes all around inside and out. The more you use it, the more you can enjoy the aging of the surface.

Who are supporting us?

At Minokamo Tea Shop's online store, customers are mainly in their late 20s to early 40s (the ratio of men and women is half and half).

Corporate customers use it in a wide range of scenes, such as cafes, accommodations, and co-working spaces.

For restaurants, we supervise not only drinks, but also sweets using powdered tea, and arranged teas using green tea gin and herbs.

In addition, it is also handled by corporations in North America, Asia, Europe, etc., including the official online shop of the US version of tidying consultant Marie Kondo (KonMari).

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Minokamo Tea House

Minokamo Tea House

Minokamo Tea House

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Minokamo Tea House

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About the brand

More about the Brand Owner

伊藤 尚哉

NAOYA ITO

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伊藤尚哉