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It is a brand that works with indigenous people living in Peru and the Andes to make really beautiful alpaca and wool products by hand Our motto is to create products that will be used for a long time.

Autentico.Peru

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About the brand

All Peruvian materials are handmade by the indigenous people of Peru. While working together, we are working to improve their poverty and living conditions.

It has been 10 years since we started working together, and we have been able to improve and stabilize quality, increase the number of knitters and weavers from 10 to 70, and establish a system for wholesale sales.

Alpaca is light, warm, stuffy, and pill-resistant, so it is an excellent material that can be used for a long time in good condition.

More about the Brand Owner

イマイナホコ

Nahoko IMAI

In July 2010, he opened a fair trade shop in Aoi Ward, Shizuoka City. In preparation for opening his own business, he traveled to the province to study social enterprise at the University of Sydney. Taking advantage of his 18 years of experience living abroad, he has been working with groups in Peru, India, Sri Lanka, and other countries to create original fair trade products. I like the phrase "Continuity is power." Our motto is to replace risks with challenges and keep going even if we fail! He is a part-time lecturer at Shizuoka National University and a director of the NPO Curry's Association, which is certified as a specific certification for Afghanistan reconstruction support.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I was 27 years old when I took a break from my five-year office lady life and was assigned to Sri Lanka as a member of the Japan Overseas Cooperation Volunteers.

I was assigned to a rural village and started a small project to earn cash to meet the needs of the villagers. It is a peddler who rents a corner of the temple to hold patchwork and quilting classes, and then sells the finished product to the city. That was 30 years ago, but at that time, patchwork and quilting were rare in Sri Lanka, and they sold very well, and small projects got off to a good start. It wasn't long before the wholesalers started copying everything we made and selling it. I still remember the shock when I was told, "I don't need it anymore." Even so, we all worked hard to make good products so that they would not be imitated, and we managed to continue by increasing the number of new wholesalers. I returned to Japan with a system that allowed the women in the village to continue alone, but when I was gone, they would not be able to buy the products, they would be forced to give unreasonable discounts, and they would not be able to pay the price even if they paid the products, so I could not continue.

The women of the village said to me: "When there was a mistake, the shopkeeper made a deal because it was a mistake, and we are rural, poor, uneducated, and we don't speak English, so we can't help it." I want them to not have to use the phrase "I can't help it..." With that in mind, I have been working in developing countries for about 20 years.

I studied social enterprises at the University of Sydney Graduate School in order to change "I can't help it..." to "I can't help it!" by making things in partnership with small producers in developing countries who have been indebted to me for many years. Since July 2010, we have been working with small Peruvian producers to create a system and manufacturing that makes everyone happy.

What are we doing?

"I want to provide a real product that can be used for a long time without getting bored."

In order to put this goal into practice, I need a partner who understands my ideas and runs with me. When I surveyed more than 200 Fairtrade groups while I was in graduate school, the one that responded most sincerely was our partner group in Lima, Peru.

In a situation where the language, culture, and upbringing are all different, and we have never met, in order to build a relationship of trust, I first need to get to know them and trust them. Before we started making the product, we talked a lot about who I am, what ideas I have, and what I'm trying to do. He also told me a lot about partner groups.

But when I actually started working, it didn't turn out the way I thought it would. The first prototype we ordered took more than half a year to arrive, but it was not in a condition to be sold. From there, we started the process of improving each and every one of the issues, and if we corrected one of them, the parts that had been corrected before would be reverted, and so on, and it took three years for the first prototype to become a full-fledged product. On the way, the craftsman gave up, saying, "I don't want to do Nahoko's work anymore because it's all over again." I invited Maria, the coordinator, to Japan the Japan to get to know Japan people. At that time, Maria told me, "Japan products are designed to be used in good condition for a long time, and the city and people are all beautiful!" When I heard those words, I was convinced that I could do something about it.

It took us three years to create our first product, and since then, we have gradually increased the number of products and the variety of products. This is the 12th year that I have been working with a partner group in Peru. At first, there were 10 members, but now the number has increased to 70, and we are ready to start wholesale sales.

Commitment to the product

Using natural Peruvian materials such as alpaca and wool, Peruvian artisans carefully finish each piece by hand and import it through fair trade.

The brand name Auentico is Spanish and means "genuine" or "genuine". Indigenous people, who are familiar with the characteristics of the alpacas and sheep that have lived together for a long time, make use of their skills and add the specifications necessary for the Japan market.

"Simple and basic"

Alpacas living at an altitude of 4000m are very high-tech!

・Straw-like bristles are warm and hard to get stuffy.

・Since it is difficult to pill, there is no need to remove pills, and it is difficult to wear out.

Thin and light

・ Baby alpacas in particular have a silk-like texture that makes them hard to tingle.

Hand-knitted and hand-woven items that take advantage of these characteristics can be used for a long time, so we try to keep them simple and basic designs that you will never get tired of

"Commitment to color"

Color is an important factor when purchasing! The color of what you're wearing can change your mood, doesn't it? We are particular about beautiful colors and combinations. We use azo-free dyes, dyes derived from nature that are also considerate of the safety and security of the environment and people.

"It's also like a foreign country!"

The women of Cusco make traditional wool textiles. The traditional pattern that uses vegetable dyes to show your identity is very tasteful! Bags and clothing accessories that use accents with color patterns that are not found in Japan are a little sophisticated!

Who are supporting us?

We have been selling at our physical stores in Shizuoka and our own online shop. Eighty percent of the customers are women. It is supported by a wide range of people in their 20s ~ 70s. In addition, there are many people who repeat purchases for themselves or as gifts.

There are many cases where customers purchase scarves and neck warmers because they are not good at prickling wool.

In addition, it is sold as an autumn and winter product, but since it is not stuffy and thin, some customers use it as a measure against air conditioning in the summer.

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Deferred payments of up to 60 days

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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