The energy bar brand "POW BAR" started in 2019 in Niseko, Hokkaido, at the foot of the beautiful Mt. Yotei. Our members who love the outdoors are particular about using raw materials that are close to nature and making them carefully with love.
The reason why I started making energy bars was because I wanted to create food products that balance the body and mind when playing in nature, working, or enjoying being active.
When you think that your body is made up of what you eat, what do you choose to eat?
If you look around the world, there are many options in the field of food, and you can choose after thinking about what to buy and what to eat. How is food produced, what changes does it have on the body, and is it good for the global environment?
As a natural energy food company, we hope that by presenting food options, many people will have the opportunity to think about the beautiful future of people and the earth through "eating". And we want to change the world for the better together.
POW BAR is filled with a lot of thoughts along with delicious energy.