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Magical items backed by scientific evidence
Palo Santo happened to be at a bar I walked into. I was immediately fascinated by the mellow scent that seemed to be a combination of mint and lemon. When I looked it up, I found that it is still unknown in Japan. When you search on the Internet, you will find many keywords such as "purification" and "cleansing", but when I looked up the papers, I found that they are effects based on scientific evidence, such as "bactericidal effect" and "relaxing effect" caused by terpenes contained in wood. I thought this was interesting, so I flew to Peru.
Bringing the scent of Palo Santo to the Japan scene
We make lifestyle products made from Palo Santo, which is called the "tree of God". It is a product mainly related to fragrance. The stick-shaped incense made from the wood cut as it is is is the most basic product. Other products include bath salts and soaps made from essential oils from Palo Santo, and incense made from powders.
Commitment to the product
Only real Palo Santo is used
Palo Santo has been popular in Japan in recent years, but there are many fakes of Palo Santo distributed in Japan. We actually visit Peruvian production areas and purchase products that can be said to be authentic. In addition, we are particularly focused on packaging design, and we are developing products that other companies do not have.
Make spiritual items more fashionable
Until now, Palo Santo's target has been mainly people who are said to be spiritual, but #Divinaではコンセプトとパッケージデザインにこだわることにより, it is also supported by people with high sensitivity and those who are particular about interiors.