(1) Whole food manufacturing method
We utilize the concept of "whole food", which means "to eat whole food without waste". Especially in the case of plants, we aim to maximize the power of raw materials that live powerfully in the great outdoors and to bring out more abundant useful ingredients, including phytochemical components*.
* The seventh nutrient after the five major nutrients and dietary fiber. It is a function of plants to protect themselves from insects and ultraviolet rays, and its function to support the health of the body and skin is attracting attention, and it is contained in more parts that would be discarded, such as skin, seeds, and stems, than in edible parts
(2) Upcycling
We try to focus on "substandard products" that contain abundant nutrients but are difficult to use due to size and deformation, and "raw materials that are unused resources" that cannot be used for anything other than fertilizer in the field, and we try to engage in product research and development.
In the world of food, even products that are difficult to use and discarded in the production and processing process can be reborn anew by finding manufacturing and extraction methods that can be effectively used for cosmetics.
(3) Traceability
In order to pursue effectiveness, we select highly reliable raw materials that are traceable, such as the production area, variety, producer, cultivation and breeding method, and the fact that they are harvested at the time of the season as much as possible, such as the content of useful ingredients, such as the vegetables we obtain.
(4) Completely additive-free ®*1
We are committed to "completely additive-free ®*2" in all of our ingredients, including carryover ingredients*1, and we are making products that do not contain the following ingredients.
*1 Utilizing the power of nature, selecting extraction and preservation methods that use the wisdom of nature, and making and delivering cosmetics that do not contain preservatives, mineral oils, petroleum-based surfactants, synthetic fragrances, synthetic colors, or ethanol. Completely additive-free ® is a registered trademark of Chojunori Co., Ltd. and ING Co., Ltd.
*2 Ingredients used to maintain the quality of raw materials and ingredients that are not required to be labeled on all ingredient labels.