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What derives is the brilliance of "confidence". A Taiwanese hair care and cosmetics development company that started in 1986 with ODM manufacturing of salon exclusive products.

〜1,000

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pen shugen

ペンシュゲン

Vendor

株式会社Amoa Japan

What derives is the brilliance of "confidence". A Taiwanese hair care and cosmetics development company that started in 1986 with ODM manufacturing of salon exclusive products.

〜1,000

Followers

Small Batch

Eco-friendly

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About the brand

What derives is the brilliance of "confidence". A Taiwanese hair care and cosmetics development company that started in 1986 with ODM manufacturing of salon exclusive products.

Pen Shugen continues to create products that can inherently improve skin and hair using the blessings of nature, ancient wisdom, and cutting-edge science.

"Fragrance" is an important factor in creating the best formula. With high-quality fragrances, we work with perfumers in France and Taiwan to create a "scent that feels a story" that you will want to use for a long time.

Reduce as much as possible the research on ingredients with low environmental impact and the addition of ingredients only for the purpose of use. We will take sustainable measures such as not testing on animals and using environmentally friendly packaging.

More about the Brand Owner

彭倏耕

ペンシュゲン

Representative of Pen Shugen, cosmetics development researcher. Growing up with a cosmetics ODM manufacturing factory run by his parents, who were passionate about research, he jumped out into the international community alone at the age of 18 and acquired specialized knowledge in the United States, the United Kingdom, Australia, etc., and entered the world of cosmetics. At the same time as the joy of seeing the products that he had researched and completed into the world, he was shocked by the amount of cosmetics that are discarded (about 100,000 tons per year worldwide), and focused on developing products that can essentially improve skin and hair. We have been manufacturing ODM products since our founding, and 2022 will be 36 years old. It is used by more than 10,000 salons.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to put a stop to the mass disposal of cosmetics with a formula (formula) that can essentially improve skin and hair by continuing to use it.

Pen shugen started in 1986 with ODM manufacturing of salon exclusive products. As I went door to door and listened to the voices of the people in the field as I made products, I was shocked by the joy of products being released into the world, and at the same time, the reality that about 100,000 tons of cosmetics are discarded around the world every year.

Reasons for disposal include:

1. I'm tired of the scent

2. The ingredients did not match.

3. Expiration of the usage period by buying and saving

4, Mass production unsold

That's what it is.

I was convinced by continuing to look at the world of making and disposing of unsold goods, and making and disposing of unsold products.

"If we can develop products that can inherently improve their skin and hair by continuing to use them, and if we can make them into cosmetics by choosing their own scents, we can make as much as we use, and we can choose the scent according to the season and mood. And.

Mass disposal of cosmetics is not only a problem of disposal, but also a problem of a large amount of water used during disposal.

Cosmetics cannot be disposed of as they are. For cosmetics to be disposed of, 4~10 times more water is required. Just to dispose of it, we consume water, which is an important resource of the earth... In order to put a stop to this, we are making various efforts, such as creating a system that can handle small-scale production.

What are we doing?

Creating a "scent that feels a story" that you will want to use for a long time

"Fragrance" is inseparable from life. No matter how good a product is, there are many times when you stop using the cosmetics because the scent doesn't suit you. For this reason, Penshugen believes that "fragrance" is an important element in creating the best formula, and uses high-quality fragrances to create "scents that tell a story" that you will want to use for a long time with perfumers. We also have a lineup of fragrance-free products so that you can choose not to wear fragrances. This is only possible because we are confident in the product itself without being deceived by the scent.

In addition, we always incorporate the voices of the salon in the field and conduct research and development. By doing so, we are working on the basis of "making only what is really needed and in the required number." In addition to creating a system that can handle small-scale production, we are implementing various sustainable initiatives such as not testing on animals and using environmentally friendly packaging.

Commitment to the product

While working on ODM products while listening to the voices of the salon, which is the closest to the customer, we faced various problems. Atopic dermatitis, acne, dryness, dandruff, hair thinness, habit... And because of that trouble, I was also confronted with the fact that there are many people who are not confident in themselves. By guiding such people to their hair and skin to their original radiance, we want them to regain the inner glow of "confidence". With this strong desire, we continue to conduct research and always devote ourselves to creating the best formula.

It is used in more than 10,000 salons in Taiwan.

Harmony Oil

It is an oil with a smooth texture that is luxuriously blended with useful beauty ingredients. By creating a thin film on the surface of the hair and skin to protect it, it helps retain moisture, reduces dryness of hair, and prevents dryness of the fingertips and the whole body. Recommended for those who prefer a light feeling. It can also be used as a hair styling agent, reducing dryness and creating a natural luster in the hair.

Laundry wash with the scent of 12 zodiac signs (12 types)

Feeling that it was a waste of a large amount of tea tree distilled water produced in the process of extracting essential oils, we created a laundry wash with the scent of the 12 zodiac signs that adds an element of fragrance that will lead you to the tomorrow you want with the scent of the constellations on your side, to the "laundry detergent using tea tree distilled water" that we developed through repeated research to see if we could use it in our own products. Referring to the "theme" of the constellation and Greek mythology, perfumers create fragrances according to the sense of smell of Asians.

In Taiwan, fortune telling is very familiar, and it is often said that lucky charms are worn. We developed it with the hope that it would be like a lucky charm that will support such a step toward tomorrow.

It is a laundry detergent that was made only by PEN Shugen, which always faces the "disposal problem" and is particular about fragrance.

Who are supporting us?

With the landing in Japan, we opened an EC site in 2022. We mainly sell on the Internet.

In addition to official online sales in Japan, it is also available at hair salons and nail salons in Ginza and other areas.

It is especially used by those whose hair has become thinner after childbirth or with age, as well as those with sensitive skin such as dry and sensitive skin.

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Deferred payments of up to 60 days

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