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Joli Comme Un Coeur

We focus on smocking embroidered lesson bags, shoe bags, accessories, and other entrance and entrance goods.

〜1,000

Followers

Joli Comme Un Coeur

ジョリコムアンクール

Vendor

株式会社リコプランニング

We focus on smocking embroidered lesson bags, shoe bags, accessories, and other entrance and entrance goods.

〜1,000

Followers

All products

About the brand

We focus on smocking embroidered lesson bags, shoe bags, accessories, and other entrance and entrance goods.

We deliver high-quality products with the beauty of delicate embroidery that is carefully crafted by hand, "carefully selected high-quality materials" and "reliable sewing techniques".

With an elegant and simple design that is not affected by trends and reliable quality that can be used for a long time, it has received high support from mothers who are raising children or preparing for exams.

We also have a wide variety of women's sub bags and slippers that are widely used from everyday use to formal scenes.

More about the Brand Owner

乙咩あかね

OTOME AKANE

Nearly 30 years ago, I met the owner of a "smocking embroidery" factory in Indonesia, where my family moved to Indonesia when my husband was transferred. When I was a child, "Smocking Embroidery Dress" was popular, and I still vividly remember being very impressed by the nostalgia and three-dimensional beauty of the embroidery. "I want many people to see and touch this Mr./Ms., and I want to deliver the real beauty to children." With that in mind, we started the Jolicom Ancourt brand. We were incorporated in June 2018, when child-rearing had subsided, and we are developing a wide range of products from children's goods to women's miscellaneous goods, as well as embroidery products. It is mainly sold at department stores and department store e-commerce sites, Jolicom Ancool Rakuten Ichiba stores, and our own website, mainly in Tokyo. We also accept OEM from small lots. Please feel free to contact us.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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My fascination with the beauty of smocking embroidery inspired me to launch Jolicome Ancour.

Jolicomme encourt means "very cute" in French.

I would like to make wonderful products that will overflow the "very cute" smiles of Mr./Ms. every day.

When we first commercialized the "lesson bags" and "shoe bags" that children use every day with embroidery, mothers said, "I was able to take the exam with confidence."Mr./Ms.

We have received many happy comments such as, "Thanks to this bag, I enjoy going to the toddler class every time."

Compared to commonly used lesson bags, the price may seem high. However, by producing the handmade smocking embroidery part overseas, we have achieved a price that is easy to pick up.

We believe that if you actually see, touch, and use the embroidery, you will be satisfied.

"To give confidence to customers" and "To gently push back"

And we are particular about department store quality so that we can provide products that enrich our customers' daily lives a little.

Before the pandemic, department stores were our main sales destination.

The delicate and beautiful "smocking embroidery" that is finished by skilled craftsmen with careful handwork one stitch at a time has a beauty and elegance that can never be created by mass-produced machines, and I hope that the beauty of this embroidery will continue to be passed down from mother to child.

What are we doing?

Initially, we mainly produced products with "smocking embroidery", but after receiving requests from customers and opinions from department store salespeople, we also produce convenient and easy-to-use items that suit the occasion.

For example, "Attached Pocket", which was produced in collaboration with the magazine "VERY", is still a popular product of Jolicom Ancool.

After exchanging opinions with active mothers, they wanted an elegant product that could be matched with the uniform with a simple color and design.

At that time, "moving pockets" were not as popular as they are now.

Considering the ease of use for Mr./Ms. as the top priority, we made prototypes with various materials and made a 2WAY type that can be attached with safety pins and metal fittings.

This episode was more than 10 years ago, but since then, it has continued to be improved and continues to be loved for a long time by selling two types of pockets of different sizes.

We have devised ways to prevent important commuter passes from falling into the "pass case" used every day by Mr./Ms.children who commute to school by train, and we have developed convenient attachable goods that allow children to open their home locks while carrying their school bags on their backs

We protect the safety and security of Mr./Ms. from a mother's point of view, and thoroughly manufacture durable products that can be used for a long time.

For each item, we look for a specialized production factory in that field and ask for your cooperation. For many years with a custom-made line, we have maintained the high quality of Jolicom Ancool products.

Commitment to the product

◇ A number of beautiful embroideries

It is not a gorgeous appearance, but we are particular about original products that are neat and elegant while being modest.

For smocking embroidery, we have made many prototypes of the color and design of the embroidery thread, and finely tuned it to match the navy material.

Motif embroidery (picture mocking) such as cars is very difficult to express, but it is carefully finished by the hands of skilled embroiderers. The buttons are made to resemble tires, and the top and bottom of the embroidery are decorated with navy grosgrain tape made of wooden horses.

It takes 1~2 days to finish the 40 cm wide smocking embroidery on the bag.

◇ Pursue high-quality materials and ease of use

The "towel handkerchief" used by children Mr./Ms. every day is made by special order at Imabari, a towel production area that represents Japan.

With the "fluffy" feel unique to Imabari, it is finished in a towel handkerchief that makes it comfortable to wash and wipe even small children Mr./Ms..

We handle a wide range of products, from cute sewing machine embroidery to simple plain white.

Mr./Ms.'s pockets are small, and the "15 cm size" that fits well in those small pockets is very popular, especially among those who take exams.

◇ Women's items that you can feel the quality of

In exam scenes and formal seats, the freestanding sub bag, which is well thought out so that the sub bag can stand on its own, is very popular.

The bottom studs prevent the bottom of the bag from getting dirty, and the ribbon brooch can be removed, so it is purchased by customers of all ages, regardless of gender.

The materials for the slippers, which are indispensable for parents when participating in school events, are also carefully selected, and a black grosgrain material that does not easily stick to dust and does not have a glossy feeling is used to create beautiful feet.

Comes with a drawstring bag for storing outside shoes that I have worn as an accessory to slippers.

It is convenient to have and nice to have.

Who are supporting us?

・Mothers in their 20s ~ 40s raising children

・ Those whose Mr./Ms. children attend private kindergartens or private / national elementary schools, or those who are thinking of taking the exam in the future

・ Those who prefer simple and elegant things for a wide range of ages

・ Those who are interested in handmade embroidery

・ Those who are looking for gifts for children and mothers for Mr./Ms.

[Here are some of the most popular products in Jolicom Ancool]

・ High-quality lesson bags and shoe bags with a focus on navy color

・ Convenient and safe school bag attachment goods developed from the mother's perspective

・ Cute embroidery and high-quality small size handkerchief and tissue case

・ Various sub bags and slippers that can stand completely on their own

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Joli Comme Un Coeur

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