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Teebom

It is a fair trade specialty store. We plan, import, and sell items that make you feel connected to the world in your daily life. In-house roasted coffee, Ceylon tea, handmade miscellaneous goods, etc.

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Teebom

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フェアトレードショップTeebom
It is a fair trade specialty store. We plan, import, and sell items that make you feel connected to the world in your daily life. In-house roasted coffee, Ceylon tea, handmade miscellaneous goods, etc.
1,010
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About the brand

It is a fair trade specialty store. We plan, import, and sell items that make you feel connected to the world in your daily life. In-house roasted coffee, Ceylon tea, handmade miscellaneous goods, etc.
1
We roast our own fair trade and organic coffee. Our motto is to deliver fresh coffee!
2
The black tea, herbs, and spices, which are imported in small batches directly from the tea plantation in Sri Lanka where the owner stayed for a long time, have a fragrant and punchy taste.
3
The miscellaneous goods made from natural and eco-friendly materials made with artisans from Peru, India, and Bangladesh are all unique.

More about the Brand Owner

イマイ ナホコ

Nahoko IMAI

In July 2010, he opened a fair trade shop in Aoi Ward, Shizuoka City. In preparation for opening his own business, he traveled to Australia to study social enterprise at the University of Sydney. Taking advantage of his 18 years of experience living abroad, he has been working with groups in Peru, India, Sri Lanka, and other countries to create original fair trade products. I like the phrase "Continuity is power." Our motto is to replace risks with challenges and keep going even if we fail! He is a part-time lecturer at Shizuoka National University and a director of the NPO Curry's Association, which is certified as a specific certification for Afghanistan reconstruction support.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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I was 27 years old when I took a break from my five-year office lady life and was assigned to Sri Lanka as a member of the Japan Overseas Cooperation Volunteers.
 
I was assigned to a rural village and started a small project to earn cash to meet the needs of the villagers. It is a peddler who rents a corner of the temple to hold patchwork and quilting classes, and then sells the finished product to the city. That was 30 years ago, but at that time, patchwork and quilting were rare in Sri Lanka, and they sold very well, and small projects got off to a good start. It wasn't long before the wholesalers started copying everything we made and selling it. I still remember the shock when I was told, "I don't need it anymore." Even so, we all worked hard to make good products so that they would not be imitated, and we managed to continue by increasing the number of new wholesalers. I returned to Japan with a system that allowed the women in the village to continue alone, but when I was gone, they would not be able to buy the products, they would be forced to give unreasonable discounts, and they would not be able to pay the price even if they paid the products, so I could not continue.
 
The women of the village said to me: "When there was a mistake, the shopkeeper made a deal because it was a mistake, and we are countrymen, poor, uneducated, and we don't speak English, so we can't help it." I want them to not have to use the phrase "I can't help it..." With that in mind, I have been working in developing countries for about 20 years.
 
 
I studied social enterprises at the University of Sydney Graduate School in order to change "I can't help it..." to "I can't help it!" by making things in partnership with small producers in countries that I have been indebted to for many years. Then, since July 2010, we have been practicing systems and manufacturing that make everyone happy.
 
 
We make items that you can feel about small overseas makers in your daily life!

What are we doing?

"I want to provide items that are always within reach and become a part of my life."
 
In order to put this goal into practice, I need a partner who understands my ideas and runs with me. When I was in graduate school, I surveyed more than 200 fair trade groups, and I found that I was able to work with these people to make products with fair trade producer groups in India, Sri Lanka, Peru, and other countries.
 
 
In a situation where the language, culture, and upbringing are all different, and we have never met, in order to build a relationship of trust, I first need to get to know them and trust them. Before we started making the product, we talked a lot about who I am, what my ideas are, and what I'm trying to do with Mr./Ms.. And I asked Mr./Ms. to talk about the partner group.
 
 
 
 
 
Then, while making the most of their materials and technologies, we propose specifications and designs that will be accepted in the Japan market, repeat prototypes, and commercialize them.
 
 
 
Sometimes, we send back imported products as NG, or if we are not satisfied with the product no matter how many times we try, we ask a local counterpart to come to Japan.
 
 
Through this process, we built a relationship of mutual trust, understood what each of us wanted, and were able to create products that fused the producer's technology and my thoughts. We hope you will choose Teebom's items.
 
 
 

Commitment to the product

◎ Handmade miscellaneous goods are in tandem with a fair trade producer group
We make use of the technology possessed by the Fair Trade Group to create products with as much ingenuity as possible despite the limitations.
 
 
 
Using natural and eco-friendly materials, I use techniques and tools that have been passed down for a long time, and add my thoughts to the makers who value handiwork, and to be accepted by the Japan market in terms of size, color, and quality.
 
 
 
 
The makers are artisans of traditional Indian crafts, leprosy patients, poor women in Bangladesh, indigenous people living in remote areas of Peru, and other people who do not have a lot of capital, so they are limited to small tools that they have been using for a long time and products that can be made with their own hands. We try to make things that you can enjoy even the slight individual differences and differences in color that arise from handwork.
 
 
 
 
◎ Fair trade organic self-roasted coffee
It is roasted daily in a small roaster.
 
 
Therefore, the order that can be accepted at one time is about 1~3 kg. If you want to sell coffee beans at a store, I think it is appropriate to order an amount that can be sold within 2 weeks if it is ground and within 1 month if it is in bean condition. I think the same is true for cafes.
The degree of roasting is City Roast or Full City Roast. It is roasted to make the most of its richness and sweetness.
 
◎ All teas, herbs, and spices imported directly from Sri Lanka are organic.
 
We import in small lots. Fresh real tea, herbs and spices have a strong aroma and a punchy taste. No fragrances are used. Easy to extract and easy to handle, we use pyramid-shaped tea bags.
 
 

Who are supporting us?

We have been selling at our physical stores in Shizuoka and our own online shop. Eighty percent of the customers are women. It is supported by a wide range of people in their 20s ~ 70s. As a characteristic of our customers, there are many people who have a belief in purchasing things and lifestyle, and purchase our items as part of their own identity.
 
[Coffee, tea, etc.]
It is overwhelmingly a repeat customer. Especially when it comes to coffee, there are quite a few customers who have been purchasing it since the store opened. Basically, the brand and flavor of coffee and tea have not changed. Because it is a luxury product, we serve the same taste without changing it and make it a part of your life. * Therefore, if the material is not available, we will not prepare a replacement for a short period of time, and it will be out of stock.
 
【Miscellaneous goods and clothing accessories】
Handbags, pouches, handkerchiefs, and other small cloth items, as well as hand-knitted and hand-woven alpaca items, are small lots or one-of-a-kind items that do not have two identical items. In addition, the main buyers are those who can enjoy upcycled materials and individual differences due to handwork as added value to the product.
 
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