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Textoformie
A gift from the hippo fairy "Kabao" to us humans so that "daily performance is naturally the best version of yourself".
1
A brand born from the combination of a town factory that has been making books for 60 years× a daughter-in-law who was born and raised in art and design
2
A natural product that can be used without parentheses, can be used without overdoing it, and yet is close to your own aesthetic sense.
3
Our product planning policy is to create new value not only through our own technology but also through collaboration with factories in different towns and towns.
Brand Owner
More about the Brand Owner
藤澤 佳織（よめ）
FUJISAWA KAORI（YOME）
Married to Fujisawa Binding Co., Ltd., a 60-year-old bookbinding factory in Otsu City, Shiga Prefecture. I learned that it is a bookbinder that makes books, and in order to raise the recognition of bookbinders, I am active mainly on SNS as a "wife of a small and medium-sized company" (?). ) to start. In addition to contract processing, the company also focuses on the development of its own products.
One day, he meets a hippo fairy named "Kabao" at a factory and launches "Tekito For Me". I hope that more and more people will become aware of what is "textoformive" for them through the brand, and that the difficulty of living will be alleviated as much as possible.
▶ Born in Okayama / Graduated from Kyoto University of Art and Design (now Kyoto University of the Arts) / Mother of two children
▶Winner of the 2022 J300 Award "Innovation Occurs When the Wife of a Small and Medium-sized Company becomes President"
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"Tekito = suitable"
This brand was born thanks to a hippopotamus fairy.
When we are trying, when we are overexerting, when we are real, and when we are fake, we are hippos who know everything.
Kabao
A hippopotamus fairy with the power to "care" all things. I have been living in a bookbinder factory for about 30 years. His habit is to say, "I like 'smiling at everyone.'" Her favorite food is red konjac. His hobby is watching over the lakeshore. The greeting is "hippo" from the time you wake up in the morning until you go to bed.
I hope that more and more people will become aware of what is "textoform" for themselves through the brand, and that the difficulty of living will be alleviated as much as possible.
What are we doing?
The brand concept is "To make your daily performance the best naturally."
People are creatures that are cool, ostentatious, overexerted, and endured.
It can also be a person's textoform, but there are many people who find it difficult to live because of it.
Rather than comparing yourself to others or worrying about what people think, I think that if you don't face your inner self more and live with the idea that "this is my textoformie," people will collapse.
When using Tekito Forme's products, we are particular about designing and developing products so that you can feel the hippo fairy "Kabao".
It's like he's watching over me and accepting everything, saying, "I think that's fine," but sometimes he asks, "Is that really your textoform?"
Isn't it possible to be saved just by having such a being?
Commitment to the product
Kabao's Notebook_Your Own Blank Notebook
The bag notebook is the first product of Tekito Formy. The reason why it was born was because I thought, "I want a notebook for the bullet journal that I want to use."
I'm distracted, I'm not good at multitasking, I'm not good at reading time, and I'm just annoying. However, the things I wanted to do and ideas overflowed, and my daily thoughts and actions were a mess.
As a companion to the "Bullet Journal," I disassembled my company's bookbinding technology and created a new notebook.
・ No printing to keep yourself in a "frame"
・ Adopts the first binding method that opens both flat and 360 degrees
・ The corner of the notebook that I have never seen is the original Naname cut
・ Easy to handle even with small hands, the same 46-size size as a book
・ Pure white makes me nervous, so light cream color body paper
Don't overdo it, don't pretend, and use it comfortably and comfortably every day.
In terms of specifications and materials, we focused on those things.
Kabago's card_Question card to reflect on yourself
The "Kabao Card" that you want to use as a set with Kabao's notebook is a tool for introspection and introspection by answering each of the 24 questions from Kabao at your own pace.
By writing it down in a notebook, you will be able to notice "What makes me happy to live with what I value?" = "Texto Forme".
The set with a notebook is also a recommended package as a gift.
The paper used for the kabao card is a scrap material called a shide from the book-making site, and the shape of the card is that of an appendage called a sales card that comes with the book.
The essence of a "bookbinding shop" is scattered here and there, which is also the commitment of Tekito Forme's product design.
Who are supporting us?
Employment, marriage, childbirth, career change...... It is supported mainly by women in their 20s ~ 40s, who are often worried about lifestyle and career changes.
Amid calls for women's empowerment, I feel that more and more people are struggling with the gap between their ideals and reality, and want to live their lives with the feelings and words that come out of them once again.
"I can't work without a notebook!" says a woman working in the field.
"When I think that my bag is talking to me, it's easier for me to face the inside of myself," says one person who has thought about "textoformies for me."
"Kabao cards are an epoch-making product that allows you to look at yourself as if you were being interviewed by Vogue without having to create your own topics!" says an influencer who publishes bullet journals on Instagram.
The "Kabao" character itself is also popular with a wide range of people (especially men in their 50s for some reason), and they have been exhibited at design festivals and other events as character goods.
On social media, many people have shared their stories with the hashtag "#私にとってのテキトーフォーミー". I think it is inevitable that the concept of "textoform" will spread in this way in the coming era, where well-being is emphasized.
I hope that more and more people will live in Tekito Forme.
All products
There are no products available for display
Products
All products
There are no products available for display
Textoformie
A gift from the hippo fairy "Kabao" to us humans so that "daily performance is naturally the best version of yourself".
1
A brand born from the combination of a town factory that has been making books for 60 years× a daughter-in-law who was born and raised in art and design
2
A natural product that can be used without parentheses, can be used without overdoing it, and yet is close to your own aesthetic sense.
3
Our product planning policy is to create new value not only through our own technology but also through collaboration with factories in different towns and towns.
Brand Owner
More about the Brand Owner
藤澤 佳織（よめ）
FUJISAWA KAORI（YOME）
Married to Fujisawa Binding Co., Ltd., a 60-year-old bookbinding factory in Otsu City, Shiga Prefecture. I learned that it is a bookbinder that makes books, and in order to raise the recognition of bookbinders, I am active mainly on SNS as a "wife of a small and medium-sized company" (?). ) to start. In addition to contract processing, the company also focuses on the development of its own products.
One day, he meets a hippo fairy named "Kabao" at a factory and launches "Tekito For Me". I hope that more and more people will become aware of what is "textoformive" for them through the brand, and that the difficulty of living will be alleviated as much as possible.
▶ Born in Okayama / Graduated from Kyoto University of Art and Design (now Kyoto University of the Arts) / Mother of two children
▶Winner of the 2022 J300 Award "Innovation Occurs When the Wife of a Small and Medium-sized Company becomes President"
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
"Tekito = suitable"
This brand was born thanks to a hippopotamus fairy.
When we are trying, when we are overexerting, when we are real, and when we are fake, we are hippos who know everything.
Kabao
A hippopotamus fairy with the power to "care" all things. I have been living in a bookbinder factory for about 30 years. His habit is to say, "I like 'smiling at everyone.'" Her favorite food is red konjac. His hobby is watching over the lakeshore. The greeting is "hippo" from the time you wake up in the morning until you go to bed.
I hope that more and more people will become aware of what is "textoform" for themselves through the brand, and that the difficulty of living will be alleviated as much as possible.
What are we doing?
The brand concept is "To make your daily performance the best naturally."
People are creatures that are cool, ostentatious, overexerted, and endured.
It can also be a person's textoform, but there are many people who find it difficult to live because of it.
Rather than comparing yourself to others or worrying about what people think, I think that if you don't face your inner self more and live with the idea that "this is my textoformie," people will collapse.
When using Tekito Forme's products, we are particular about designing and developing products so that you can feel the hippo fairy "Kabao".
It's like he's watching over me and accepting everything, saying, "I think that's fine," but sometimes he asks, "Is that really your textoform?"
Isn't it possible to be saved just by having such a being?
Commitment to the product
Kabao's Notebook_Your Own Blank Notebook
The bag notebook is the first product of Tekito Formy. The reason why it was born was because I thought, "I want a notebook for the bullet journal that I want to use."
I'm distracted, I'm not good at multitasking, I'm not good at reading time, and I'm just annoying. However, the things I wanted to do and ideas overflowed, and my daily thoughts and actions were a mess.
As a companion to the "Bullet Journal," I disassembled my company's bookbinding technology and created a new notebook.
・ No printing to keep yourself in a "frame"
・ Adopts the first binding method that opens both flat and 360 degrees
・ The corner of the notebook that I have never seen is the original Naname cut
・ Easy to handle even with small hands, the same 46-size size as a book
・ Pure white makes me nervous, so light cream color body paper
Don't overdo it, don't pretend, and use it comfortably and comfortably every day.
In terms of specifications and materials, we focused on those things.
Kabago's card_Question card to reflect on yourself
The "Kabao Card" that you want to use as a set with Kabao's notebook is a tool for introspection and introspection by answering each of the 24 questions from Kabao at your own pace.
By writing it down in a notebook, you will be able to notice "What makes me happy to live with what I value?" = "Texto Forme".
The set with a notebook is also a recommended package as a gift.
The paper used for the kabao card is a scrap material called a shide from the book-making site, and the shape of the card is that of an appendage called a sales card that comes with the book.
The essence of a "bookbinding shop" is scattered here and there, which is also the commitment of Tekito Forme's product design.
Who are supporting us?
Employment, marriage, childbirth, career change...... It is supported mainly by women in their 20s ~ 40s, who are often worried about lifestyle and career changes.
Amid calls for women's empowerment, I feel that more and more people are struggling with the gap between their ideals and reality, and want to live their lives with the feelings and words that come out of them once again.
"I can't work without a notebook!" says a woman working in the field.
"When I think that my bag is talking to me, it's easier for me to face the inside of myself," says one person who has thought about "textoformies for me."
"Kabao cards are an epoch-making product that allows you to look at yourself as if you were being interviewed by Vogue without having to create your own topics!" says an influencer who publishes bullet journals on Instagram.
The "Kabao" character itself is also popular with a wide range of people (especially men in their 50s for some reason), and they have been exhibited at design festivals and other events as character goods.
On social media, many people have shared their stories with the hashtag "#私にとってのテキトーフォーミー". I think it is inevitable that the concept of "textoform" will spread in this way in the coming era, where well-being is emphasized.
I hope that more and more people will live in Tekito Forme.
All products
There are no products available for display
Products
All products
There are no products available for display
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