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From flower crowns for childbirth and birthdays, to Japanese hair ornaments for the Hinamatsuri, Shichigosan, coming-of-age ceremonies, and weddings. This is Nenezu Deco of flower hair accessories. Accessories for pets are also popular.

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nene's deco

ネネズデコ

Vendor

株式会社ビー・エル

4,122

Followers

Handmade & Crafts

Small Batch

Female Leadership

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About the brand

Hair accessories using high-quality artificial flowers and carefully selected ribbons from Japan and abroad

Hair bands that can be used from newborn babies, flower crowns and Japanese decorations for kids and adults that can be used for anniversaries as they grow up

Pet accessories for photogenic pet outings and photo sessions

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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"Always by your side on the big days"

From childbirth to visit the temple for 100 days. The first day of the year, 753 and the anniversary of each year.

From birth, to coming-of-age ceremonies and weddings.

An important event that comes with growth.

I launched the brand because I wanted to create an accessory that would always accompany me in that moment.

[The trigger was during childcare time after the birth of my daughter...]

After giving birth to a girl, I wanted to give my child a hair accessory.

I looked around for various stores. However, at that time, it was safe to use from the time you were a baby

It was rare to see accessories in stores.

I want to make accessories that my child can use with peace of mind.

Since it is used for babies, we were particular about the material.

I traveled all over the country in search of cute domestic ribbons and high-quality artificial flowers.

Built to avoid stress for babies and committed to safe materials

Carefully one by one.

[Supported by many mothers...]

Hair accessories made for my daughter are available on our own website and

When I sold it at an office that I had set up in a different business format, thankfully,

It was supported by many mothers.

There are many responses on SNS,

"I want to use it for newborn photos"

"I used the accessories I used in 753 for the Peach Festival."

"I want you to make it for your pet."

We received many voices, and in the wake of the brand's 10th anniversary, we expanded our sales channels on our website.

It continues to the present.

What are we doing?

Traditional events in Japan, birthdays and anniversaries.

Seasonal events.

We aim to be "accessories that you can choose on your big day".

Commitment to the product

[Baby &Kids Accessories that can be used from newborns]

✳︎ Based on high-quality artificial flowers and ribbons

We select high-quality materials one by one. It can also be used for proper celebrations.

The flower corolla that can be used for children does not use water-soluble adhesives, so it is safe for babies.

All the flowers used are high-quality artificial flowers from domestic manufacturers.

It is made of a material that does not break easily even if the baby swings it around or squeezes it. It is safe because it does not tighten the baby's head.

[Japanese decorations for adults that go well with kimono]

✳︎ A wide variety of items, a wide variety of combinations, and your own hair arrangement

Artificial flowers, carefully selected after many years of searching for to make baby hair accessories,

We have repeatedly developed products that are easy to arrange for adults.

It is very popular for yukata robes, coming-of-age ceremonies, graduation ceremonies, kimono weddings, furisode, etc.

[Accessories for pets]

✳︎ "Cute" and popular on SNS! To items that color every day with my child

For events with your precious pets, easy-to-use and cute accessories

We are making it. Japanese decorations that look good in yukata and flower crowns that can be used in photo sessions, etc.

It is a special one-of-a-kind item that can only be handled at Nenezu Deco.

Who are supporting us?

* Baby Kids Accessories

Target: Mothers of the child-rearing generation

Actual customer base: grandparents in their 60s and many orders from photo studios

Buyer's voice: ・ The baby put on the ribbon without disgust and I was able to take a cute photo

・ I am happy that there are many types of Japanese decorations.

* Japanese decoration for adults

Target: Women in their late teens to 30s

Actual customer base: There is support from beauty salons and kids in 753 and yukata

What buyers are saying:

・ Since there are many types, the hair arrangement is infinite and original.

・ Since it is an artificial flower, it is difficult to break and easy to handle.

* Pet Accessories

Target: Owners with multiple pets and SNS savvy

Actual customer base: Many repeat customers

What buyers are saying:

・ I am glad that there are many products that can be used for seasonal events and pet photo sessions.

・ It is easy to use because you can choose parts according to the amount of pet hair.

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There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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