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Daily care keeps your beloved pet's eyes clean and fresh. An eye shampoo supervised by a veterinarian with a pet-friendly formula.

Beyond Pet

ビヨンド　ペット

Vendor

株式会社La•chouette

Daily care keeps your beloved pet's eyes clean and fresh. An eye shampoo supervised by a veterinarian with a pet-friendly formula.

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About the brand

Daily care keeps your beloved pet's eyes clean and fresh. An eye shampoo supervised by a veterinarian with a pet-friendly formula.

It is a lid hygiene shampoo (cleaning solution for the eye area) for pets made with a safe formula under the supervision of two veterinarians.

Contains eye drops to hypoallergenize the eyes and skin, and contains the moisturizing ingredient hyaluronic acid to keep the delicate area around your pet's eyes moist and fresh.

It is an unprecedented "foam type" lid hygiene shampoo for pets, and is characterized by its ease of use, which requires less effort when washing and makes it easier for owners to make a habit.

More about the Brand Owner

石川元子

イシカワ　モトコ

Representative Director of the hand soap specialty store "La chouette Co., Ltd." After devoting herself to child-rearing and volunteer activities as a full-time housewife, she aspired to start her own business after the age of 60. Inspired by the hand soap he encountered in the United States, which he frequently visited, he decided to "expand products that make washing hands fun in Japan" and established "La・chouette Co., Ltd." in 2014. The company has released a series of cleaning and sterilization products, including the "Orpono Cafe Collection". His perspective and ability to take action have attracted attention, and in 2020, he was honored as the recipient of the "Startup Support Business Senior Award" sponsored by the Tokyo Metropolitan Government's Bureau of Industrial and Labor Affairs. In 2023, we will develop a lid hygiene shampoo specifically for pets, and launch "Pet Mybo" under the new "Beyond Pet" brand. Currently, the company has three employees. She and her husband are in charge of product planning and sales, and their son supports the brand as a digital representative, and the family is working on the business.

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Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to fill my days with moisture and spread a new soap culture to Japan.

I've always hated hand soap. This is because hand soap in Japan used to be the mainstream for toilets, and it was not attractive. However, when I visited the United States a few decades ago, I was shocked by the fragrant, stylish, and luxurious hand soap I encountered. I wanted to make the time spent washing my hands more enjoyable, and I wanted to sell such a product in Japan.

At first, I thought about importing and selling hand soap as an agent, but I found it difficult due to regulations. Then, my husband encouraged me to make it, and I launched the hand soap specialty store "La chouette Co., Ltd."

I myself was a housewife for many years, and I had no knowledge of product development or branding. However, as I traced my connections with people with the desire to accomplish something, I was able to meet people with various knowledge. With the help of many people, we have created a hand soap that we can confidently recommend to anyone, like a serum, using pure domestic ingredients.

After that, we jointly developed the lid hygiene shampoo "Mibo Shampoo" in collaboration with ophthalmologists and other manufacturers. "Lid hygiene" is the washing of the area around the eyes, which is a common practice in the West. Although it has not yet penetrated much in Japan, it is attracting increasing attention for the purpose of preventing dry eye and meibomian adenitis. Maibo shampoo has been well received for its effectiveness and ease of use, and is currently used in about 150 clinics, and there have been no problems or reports of its use.

In addition, I thought that this lid hygiene shampoo could be applied to pets, and I myself was suffering from tear burn in my Cavalier dog, which led to the development of a product for pets.

What are we doing?

Product development that proposes a new habit "Lid Hygiene" to protect the eyes of beloved pets

Your pet's face is close to the ground, and it is easy for dust and debris to enter. In addition, the number of eye diseases in pets is twice as high as that of dental and oral diseases (according to a survey by pet insurance companies). Gently cleaning the area around the eyes is an essential habit for a pet's comfortable life.

However, the lack of safe and easy-to-use lid hygiene shampoos for pets on the market also seems to be the reason why cleaning the area around the pet's eyes does not become a habit.

Therefore, we took safety and ease of use into consideration when developing the product.

The Mybo shampoo that we were previously involved in developing has been confirmed to be safe for human use, but we asked specialized veterinarians for advice to verify what would happen if we used it on pets.

First of all, I talked to Dr. Shibauchi of Akasaka Animal Hospital in Tokyo several times, and then met Dr. Tsujita of the Animal Eye Clinic in Toyonaka City, Osaka Prefecture, and Dr. Murayama of the Department of Dog and Cat Dermatology in Edogawa Ward, who gave me advice. Dr. Tsujita and Dr. Murayama supervised the product, and it uses ingredients that are difficult to stain even if they get in the eyes, and of course are less irritating to the skin, and contain moisturizing ingredients that reduce the feeling of tightness after washing.

The product was used on a trial basis for one year at Akasaka Animal Hospital and an animal ophthalmology clinic in Osaka, and as a result, it was endorsed as trouble-free and very easy to use, leading to this release.

While similar products have mainly been liquid types, this product is a foam type, so it can be used without hassle and can be washed quickly. I think it will be an opportunity for owners to make lid hygiene a habit.

Until now, there have been very few products that cleanse the meibomian glands for animals, but we hope that our pet lid hygiene will help prevent eye diseases in our beloved pets.

Commitment to the product

Pet Mybo Shampoo

Lid hygiene shampoo for pets that contains hypoallergenic, foam-type, non-petroleum-based surfactants, and hyaluronic acid using only domestic ingredients

■ Contains eye drops ingredients to reduce the irritation to the eyes and skin　　

Pet Mybo shampoo uses some ingredients that are also used in general eye drops. By using ingredients that are hard to get into the eyes and of course less irritating to the skin, you can easily work on lid hygiene every day.

In general, the irritability, pH, and osmotic pressure of the substance itself are greatly related to the irritation, but Pet Maibo Shampoo has taken all of these into account when developing it.

■ Moisturizing and refreshing with hyaluronic acid

The skin around the eyes is very delicate and prone to tightness and twitching after cleaning. Considering that Pet Maibo Shampoo is used around the eyes, the ingredients are formulated to remove dirt and oil while reducing the dryness and tightness of the skin more than necessary.

■ Fine-grained foam type

Pet Maibo Shampoo is a foam type facial cleanser that foams when you press the head part. There is no need to dilute or lather the liquid, and you can easily work on lid hygiene every day. In order to make it easier to wash, we have developed it with a focus on the time it takes for the foam to disappear and the fineness of the foam.

■ Capacity80ml

■ How to use

■ Reference number of usable days

The number of times you can use one bottle of Pet Mybo Shampoo varies greatly depending on how you use it. The amount of bubbles discharged at one time varies depending on the speed of push and the amount of push, but if you do 1~2 pushes on one eye and 2~4 pushes on both eyes every day in the morning and evening, it will last about 1 and a half ~ 3 months.

Who are supporting us?

This product is targeted at all pet owners who care about the health of their precious pets.

It was released in late September 2023.

Currently, we are using and selling it at veterinary hospitals, staff, and people who are recommended by doctors, and trimming salons. We will also exhibit at various events.

Event Schedule

We will exhibit at the 15th WJVF Annual Conference to be held at Hotel New Otani Osaka on July 27-28, 2024, the 26th Japan Clinical Veterinary Medicine Forum Annual Conference 2024 to be held at Hotel New Otani on September 21~22, 2024, and the Japanese Society of Veterinary Medicine on October 5~6, 2024.

About stores

In order to use it correctly, we sell it via veterinary hospitals and trimming salons.

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Pay for purchases by invoice. Payment via credit card is also accepted.

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About the brand

More about the Brand Owner

石川元子

イシカワ モトコ

Learn more about this brand

What are we doing?

Commitment to the product

Who are supporting us?

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イシカワ　モトコ