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Live each day carefully. Cherish the four seasons and seasons, cherish a warm meal with your family, It is a tool to create a "polite life".

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Nichi Nichi Tools

ニチニチドウグ

Vendor

株式会社ワイ・ヨット

Live each day carefully. Cherish the four seasons and seasons, cherish a warm meal with your family, It is a tool to create a "polite life".

1,182

Followers

Eco-friendly

Locally Made

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About the brand

Live each day carefully. Cherish the four seasons and seasons, cherish a warm meal with your family, It is a tool to create a "polite life".

A trading company specializing in kitchen miscellaneous goods, which has been in business for more than 75 years, works with production areas nationwide to create "careful living" and delivers Japanese utensils that you want to use for a long time.

We deliver easy-to-use products that make you and your family feel warm through cooking, and that you can easily use at home and feel the goodness of old-fashioned tools close to you.

The logo is based on the motif of the profile of the person facing each other so that you can enjoy the fire, water, and dining table, which are indispensable for cooking

More about the Brand Owner

株式会社ワイ・ヨット

Y-YACHT

Established in 1949 (Showa 24), it is a general trading company that stocks many brands from all over the world, such as kitchen tools and tableware, that are active in the gift scene from daily life. In our more than 70-year history, with the cooperation of excellent manufacturers in Japan and overseas, we handle products with good Mr./Ms. and develop our own original products. The first flagship store will open on November 24, 2023 in Azabudai Hills. The new store will bring together carefully selected brands and propose a general lifestyle. We have set up a kitchen lab in the store and hold workshops on a regular basis to help enrich your kitchen life.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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We are a trading company specializing in kitchens that has been in business for 75 years. For a long time, we have been watching over consumers from the kitchen and proposing products in response to changes in society. At the time of the company's founding, it was common for three generations of parents and children to sit around a dinner table, but now there are nuclear families, an increase in the number of dual-income households, and a shortening of meal times. The number of working mothers is increasing within the company, and both the current president and the person in charge of the "Nichi Nichi Tools" introduced this time are working mothers of the child-rearing generation.

Amid such changes in the world, the keyword "polite living" has spread since the 2010s. Even in the midst of a busy life, you can feel the desire to spend a little time and effort in your life and live a rich life. It is a brand of Japanese utensils that has been around for about 10 years counting from its predecessor, but with the rebranding in April 2023, we would like to propose tools that are "a little more authentic than usual" and "feel a little more seasonal than usual".

What are we doing?

Commitment to initiatives with production areas

We are working with production areas in Japan, such as Iwate Prefecture in the north and Oita Prefecture in the south, to introduce traditional tools. What is important to us is to continue working on it for a long time. This is because we believe that if we can continue to work on this project for a long time, it will help to keep manufacturing alive in the production area.

For example, the Waseiro released in the fall of 2022 is a product that is difficult to mass-produce, but there are currently three craftsmen involved in this production. Of those, the lid is made by only one person and the seiro is made by only two people. It is made in Kiso, Nagano Prefecture, but there are fewer craftsmen involved in seiro in this ancient woodworking production area.

When making seiro, it is essential to have a manufacturer who supports everything from the introduction of craftsmen to the planning and production of products. When we planned a rice kettle that combines cast aluminum with a kettle lid like an old story, we consulted with them about the thickness of the lid, what kind of wood it should be made of, and whether there was a craftsman who could make it somewhere. For the kettle itself, we have asked a manufacturer in Niigata who makes really delicious rice kettles to develop recipes so that we can cook delicious rice together.

We are really grateful that there are many manufacturers Mr./Ms.and production areas that we are connected to through such a long-standing relationship, and it is only when we are able to work together that we can make things with our tools.

Commitment to the product

Since the nichinichi utensils are Japanese utensils, they fit perfectly with the Japanese inspiration of people living in Japan and evoke a latent sense of comfort. For example, when preparing condiments for a pot, try using a grater instead of a tube. It's a hassle to make all the osechi, but I like date rolls, so I'll try to make them. It's usually a rice cooker, but sometimes I try to cook rice in a kettle, etc. There, it doesn't matter if there are one, two, or any number of people, you can satisfy your pure desire to "take the time to eat delicious food".

We would like to propose tools to those who want to experience "polite living" once in a while even if they can't do it all the time, and to those who have a longing for "polite living" regardless of gender or age.

[Enamel small pot &canister series]

The enamel pot, which conducts heat well and has a sense of cleanliness, is available in a small size that is easy to use. The color of the ingredients shines, and the color of the soup stock is white and easy to see, and it is prepared with the storage container. It is a long-selling product that has been continued since the predecessor of the tool.

【Waseiro】

Waseiro, which is tall and uses a wooden lid, has a shorter steaming time and a wider variety of cooking than Chinese seiro, which has steam coming out of the lid. If you put the leftover vegetables and meat in a washiro and put it on a boiling pot, it will be steamed deliciously in about 10 minutes. It's a much less hassle-free tool than you might think.

【Bending Ring Snack】

Bending ring snacks to be released in the fall of 2023. It has the taste of traditional crafts with careful details by the hands of the best craftsmen in Japan, but it is excellent that it can be reheated in a microwave oven because it does not use any metal.

The beautifully trimmed wooden skin is carefully decorated with cherry blossom skin, and it becomes a picture just by being there. Since it is made into a double bending ring, which takes a lot of time, it retains heat more than a single one, and freshly cooked rice does not cool down easily.

It is a collaboration with Maruya Manufacturing of "Kiso Koma In".

Who are supporting us?

It is available at department stores, general merchandise specialty stores, e-commerce, and paper mail order nationwide.

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Nichi Nichi Tools

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