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"Breathing washi socks" Both the yarn and production are made in Japan, and the "breathing washi socks" were created by repeating tests many times. Pick it up and experience how comfortable it is.

〜1,000

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SUGATA LABO

スガタラボ

Vendor

株式会社SUGATA

"Breathing washi socks" Both the yarn and production are made in Japan, and the "breathing washi socks" were created by repeating tests many times. Pick it up and experience how comfortable it is.

〜1,000

Followers

Locally Made

Organic

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About the brand

"Breathing washi socks" Both the yarn and production are made in Japan, and the "breathing washi socks" were created by repeating tests many times. Pick it up and experience how comfortable it is.

It feels good to have your fingers happy! It doesn't get stuffy! It doesn't smell! Secret 5 Finger Socks "Breathing Washi Socks" It's a good feeling that becomes a habit once you experience it!

The crisp feeling of Japanese paper yarn that becomes addictive! Smooth and comfortable all the time! Five-finger socks that you can wear without anyone else noticing! Since your fingertips don't turn over, it's super easy without much effort!

Made in Osaka and Nara with reliable materials and technologies from Japan!

More about the Brand Owner

相谷　竜彦

TATSUHIKO AITANI

I have been engaged in apparel for more than 20 years. Trends have changed over the years, and apparel has inevitably become a "luxury item" regardless of whether it is cheap or expensive. In an environment where I was developing yarn and fabric materials, I came across a material called "washi" and was so fascinated by the potential of the material that I became fascinated with it. Based on the concept of "daily necessities" rather than "luxury goods", we are developing "breathing washi socks". "Breathing washi socks" are "durable consumables", and in addition to comfort and functions (water absorption, quick drying, antibacterial deodorization, etc.), they are also excellent friction, making them ultra-long-lasting products. Recently, I have been looking forward to seeing the surprised faces of those who have experienced it for the first time.

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Attracted by the potential of "washi"

SUGATA LABO was launched in 2020.

Until then, I had been developing yarns and fabrics, as well as developing products, mainly for apparel OEM and ODM, but I was beginning to feel that "trend = luxury goods" more often, and in the summer of 2019, I encountered a material called "washi" and was attracted to the potential of the material like I had never felt before.

Trend = I wanted to develop "daily necessities" instead of luxury goods, so I researched "washi" in various ways, bought various products using washi, worn, washed, and wore them again ... As I repeated the process, I felt that washi paper was the most suitable for socks, and this led me to develop socks using washi paper.

At the development stage of all products, I wear, wash, and wear them repeatedly, and develop and release them with the cooperation of monitors.

That's how I was able to do it, and it doesn't get stuffy! It doesn't smell! It will be the "Breathing Japanese Socks" series.

SUGATA LABO develops products based on the concepts of "daily necessities" and "long-lasting consumables". When you first wear the "breathing washi socks", you will be surprised at how comfortable they are, but I hope that it will become a "normal" every day and turn into a little "joy" when you put on the socks in the morning.

What are we doing?

The crispness of Japanese paper is irresistibly pleasant! But not only!

As a feature of washi yarn, it is a material that specializes in (1) water absorption and quick drying, (2) antibacterial and deodorant, and (3) friction resistance. It is a natural function and a material that does not lose its effectiveness no matter how many times it is washed.

I chose the secret five-finger socks because:

It's a little embarrassing if people see that it's a normal five-finger sock ...

But five-finger socks feel good...

From that point, I knitted a secret five-finger sock with Japanese paper that can be worn easily and taken off quickly.

Once you wear it, it becomes a habit!

Normal five-finger socks, put your fingers in one by one when you wear them, and take them off while pinching them one by one when you take them off, or you can turn them over and take them off because it's troublesome, and put the fingers that have turned over one by one when washing... Troublesome, right?

Secret five-finger socks can be put on, quickly taken off, and put in the washing machine!

Moreover, the crisp washi paper between your fingers feels irresistibly good!

The water-absorbing and quick-drying function of washi paper keeps you smooth and comfortable forever, and your feet are smooth from the time you wear them in the morning until you take them off at night!

If you wear "breathing washi socks" every day, you won't be able to go back to normal socks! (laughs)

Commitment to the product

"Breathing washi socks" short length

Our most popular! It is supported by men and women of all ages!

With ankle-length length, it is useful for both sneakers and leather shoes.

Of course, it will be a secret five-finger sock. The washi fabric between the fingers feels irresistibly good. It doesn't get stuffy! It doesn't smell! It's not Itachi!

"Breathing washi socks" middle length

It is 6 cm longer than the short length and can be matched with boots. These boots are 6 inches long and long enough to show a little opening. I wear boots a lot, so I love this length the most.

You can even match it with your suit!

"Breathing Japanese Socks" Hemp Mix

This is not a secret five-finger sock, but a normal sock type. It is the world's first sock that is a cross between Japanese paper and hemp! Hemp has the same function as washi, but the crispness of washi paper and the suppleness of hemp make it refreshing to wear forever.

Who are supporting us?

"Breathing washi socks" are not cheap at all. Rather, it is an expensive product as a sock. However, for users who have purchased,

"I'm a repeat customer, and I continue to wear the socks I bought when they were first released because they are sturdy and don't have holes. It doesn't smell like my feet, it's smooth and comfortable, and I love it so much that it's the only pair I'm wearing!"

"It dries quickly and doesn't really pill, so it's long-lasting!

"I bought one to try during the rainy season, when the humidity is high. Even during the rainy season and in the intense heat of summer, only the socks do not get stuffy, do not smell, and are smooth and comfortable. It's a really good sock."

Many people have become repeat customers.

Since it is expensive for socks, many of the main users are in their 40s or older. We also wholesale to select shops, general stores, stationery stores, etc.

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Return unsold inventory

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Return unsold inventory

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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Create the perfect merchandising plan backed by brand stories and AI-driven recommendations.

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SUGATA LABO

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More about the Brand Owner

相谷 竜彦

TATSUHIKO AITANI

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相谷　竜彦