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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
I want to upgrade my daily life with the power of design.
In addition to the basic items created and nurtured by our predecessors, we are proposing something new that is a little outside the framework of preconceived ideas.
Hidenobu Yasui started with womenswear. The woven name attached to the menswear is upside down. I value that kind of playfulness.
Commitment to the product
I believe that design is not only about drawing an overall picture, but also about choosing materials, cutting that is usually left to patterners, and deciding every detail that is not visible from the front with intention and without compromise, such as the detailed specifications on the back side and the pitch of the seams.
In menswear, shirt details are especially popular.
Our customers are supported by a fairly wide range of age groups, from 30s to 60s. In addition, there is a lot of support from people involved in the fashion industry, and it is very appreciated that you can wear it both at work and in your private life.