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IF

Make it a daily routine to be prepared for what ifs. A storage box for emergency supplies that blends in with the interior.

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IF

イフ
Vendor
南海工業株式会社
Make it a daily routine to be prepared for what ifs. A storage box for emergency supplies that blends in with the interior.
2,175
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About the brand

Make it a daily routine to be prepared for what ifs. A storage box for emergency supplies that blends in with the interior.
1
It is a phase-free storage box that can be placed in the living room, entrance, or bedroom without discomfort so that emergency supplies can be taken out immediately in the event of an "if".
2
With a design that uses materials and colors that match Japan's homes, we aimed to create a product that people would want as an interior.
3
Developed by utilizing the technology that has been manufacturing fire extinguisher storage boxes for more than 60 years, IF is filled with our desire to deliver safety and security through box making.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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Although Japan is a disaster-prone country, more than half of households are not prepared for disaster prevention.
In addition to the normalcy bias of "I'm fine," the reason for the lack of preparedness is that there are very few disaster prevention items that people want to have.
Therefore, IF was born with the aim of becoming a new option for peace of mind (disaster preparedness) in living spaces.
 
 
IF is a phase-free product that allows you to prepare for "what if" situations in your daily life without any discomfort.
Of course, it is up to the user to use it, and it is developed according to the needs of each family, such as storing emergency stockpiles and gardening and pet supplies together, and storing seasonings and dry food and emergency food together in the kitchen sleeve.
 
 
We are working to increase the number of households that are preparing for disaster prevention, even if it is just one household.
 

What are we doing?

We have been manufacturing fire extinguisher containment boxes for more than 60 years.
We are particular about Japan manufacturing from materials to small parts, and we have continued to manufacture with an emphasis on quality, and our containment boxes are used with confidence in many situations.
 
 
In addition to making use of the technology we have cultivated so far, we would like to deliver the thoughts that we have been delivering safety and security through box making to homes through a new product called IF.

Commitment to the product

The product has a simple design so that it fits into any interior space.
The steel body is finished with a textured paint, and the wood is made of solid oak to add an organic charm.
 
 
The size and lineup were calculated from the essential stockpiles for evacuation at home, and the selection of basic stockpiles was supervised by disaster prevention producer Hirokazu Nagata Mr./Ms..
 
 
The WALL L can store supplies for 4 people, and the WALL M can store stockpiles for 2 people.
It can be customized according to your family structure and lifestyle.
 
Produce: Yoshimasa Honda (LABORATORIAN Inc.)
Product Design/Yusuke Komatsu (LABORATORIAN Inc.)
Art Direction / Kei Maeda (Tanxi Co., Ltd.)
Supervision/Hirokazu Nagata (NPO Plus Arts)
 
 

Who are supporting us?

I want to be prepared for "what if" ...
I want to keep it out of sight in everyday life.
I want not to disturb the interior.
I want to store neatly even in a limited space.
 
I think there are many people who think so.
 
By placing the IF at the entrance, living room, bedroom, etc., it can be prepared while blending in with the interior, so it can be taken out immediately in the event of an "if".
 
 
We have received a lot of support from people with high interior sensitivity and women.
We hope that you will be able to use it in houses, condominiums, offices, etc. with little storage space.
 
 
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