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AineRy

Ryukyu indigo dyeing 100% miracle denim from Okinawa Sustainable denim brand [AineRy]

〜1,000

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AineRy

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アイナリー・ブルー株式会社

Ryukyu indigo dyeing 100% miracle denim from Okinawa Sustainable denim brand [AineRy]

〜1,000

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About the brand

Ryukyu indigo dyeing 100% miracle denim from Okinawa Sustainable denim brand [AineRy]

While preserving the global environment through Ryukyu indigo, We are actively engaged in the development and development of sustainable local industries.

Based on the concepts of "SDGs" and "creation of a sustainable society", we are trying to make products that can be used for a long time that increase the taste as you use them.

More about the Brand Owner

杉山慶

kei sugiyama

Established: April 2018 Corporate philosophy: Remain environmentally friendly and authentic. Business philosophy: Make everyone smile. A spirit of challenge, chasing dreams, and excitement. While growing Ryukyu indigo (natural indigo indigo) in the land of Okinawa, we are working to pass on history, culture, and tradition. We aim to be a comprehensive denim company that handles everything from the procurement of natural Ryukyu indigo dyes to product planning and sales. In the future, we are working hard with the goal of revitalizing Okinawa Prefecture and developing local industries through Ryukyu indigo.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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AineRy Brand Story SDGs Initiatives through Ryukyu Indigo

Since I started growing Ryukyu indigo, there have been many problems and things I didn't understand about farming methods and manufacturing methods.

Because there is no academic basis, it cannot be explained, and it has been manufactured by a method that has been handed down orally for a long time.

There are many parts that are not known about the method and ingredients of indigo dyeing, and in order to produce in large quantities, it is necessary to grasp the ecology and ingredients to create farming methods and quality standards.

When I consulted with a professor in the Department of Applied Microbiology at the University of the Ryukyus, he became interested and we decided to collaborate on research.

At that time, I told him that I did not know about farming methods and ecology, and at the same time consulted with a professor of the Faculty of Agriculture, and we are conducting joint research in the fields of farming methods and applied microorganisms.

Acquisition of abandoned farmland

We had asked a farmer who manufactures Ryukyu indigo to dye it, but we felt a sense of crisis about the industry that was shrinking one after another due to salt from successive typhoons, a shortage of successors, and the retirement of production farmers, and in 2015, we contracted 6.000 tsubo (19.000 square meters) of abandoned farmland in Higashimura, Kunigami-gun, Okinawa Prefecture to produce Ryukyu indigo.

From the state of abandoned farmland, Ryukyu indigo fields, Ryukyu indigo dye manufacturing, and is a one-of-a-kind denim brand.

Currently, we are promoting the project with designer Yoshinari Kazu and other designers, including supporters from the University of the Ryukyus and outside the prefecture.

What are we doing?

Improvement of acidic soils

The land of Higashimura itself is an acidic soil with poor nutrients, and it is difficult to farm because the crops that can be grown are limited.

What is abandoned farmland? Ryukyu indigo, which is usually grown on land fertile mountainous land that has been neglected for a long time due to a shortage of manpower or for some reason, can be developed in agriculture if it is possible to produce it on this land.

There is sex.

Ryukyu indigo production method

Ryukyu indigo dyes are produced using a technique called the precipitation method. A large amount of water is used during production.

No chemicals are used in the production, only water and lime are used to extract the pure indigo components.

Since natural ingredients are extracted, wastewater is sprinkled on fields designed to take advantage of the difference in elevation.

By using lime, it helps to improve the soil by sprinkling water containing a lot of alkaline components on the field.

Growing Ryukyu indigo improves the soil and has a positive effect on the soil for producing other crops.

Contributing to the development of Okinawa Prefecture

In the future, we also aim to "inherit history, culture, and tradition," "revitalize local industries," and "pass on technology from outside the prefecture" through Ryukyu indigo.

Commitment to the product

All products are made in Japan and manufactured in first-class factories.

Today's denim is 99.9% chemical dyes. Ainery is 100% Ryukyu indigo-dyed denim. (Natural indigo)

Selvedge denim is woven on an "old-fashioned pre-war loom (shuttle loom)" when weaving cloth, and a mincer weave pattern called "Goyo Ear" is applied to the edge of the denim fabric to prevent fraying.

In Okinawan mincer weaving, there is a pattern called "Goshiro (when)", which repeats the pattern of five and four. Since the word "pun" leads to "forever", it was woven into the obi given by women to men with the thought of "forever". At AineRy, we have created a selvich with the message "May you be loved forever."

Accor Clause Denim (Sunset Indigo Cloth)

In Okinawa, the scene that changes from day to night at dusk is called Akokuro. The red, blue, dark blue, and black of a beautiful sunset are the changing shades of nature, and there is a beautiful scene for a few minutes. You can also enjoy the aging of Ryukyu indigo denim like Accor Claw as you continue to wear it. Ryukyu Indigo Accor Clause Denim!

Empty cartridge case rivet

Accent rivets made from empty cartridge cases. By using the severed bullets, we hope that we will break with war and weapons, and that we will continue to live a free and peaceful daily life where we can enjoy fashion with peace of mind. I'm driving empty cartridge case rivets into Inaly's indigo-dyed jeans and indigo-dyed denim jackets.

Who are supporting us?

Target Audience

- Work is a suit. Usually casual

● Doesn't like rigid fashion

● Stick to casual that does not impair the dignity of adults

- Don't forget the casual playfulness

●Likes to travel

Real customer base

● Buyer group Men in their 40s ~ early 50s ● Work clothes are imported (Italy,

France, etc.) ● I like driving ● Sports = play

Loose = fun lifestyle best for yourself

Sold to

Department stores nationwide: Hankyu Hanshin Department Store, Takashimaya, Daimaru Matsuzakaya Department Store, Kintetsu Department Store, Entetsu Department Store, Tokyu Hands, Maruhiro Department Store

Others: Hoshino Resorts (uniform production), select shops

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Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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