About the brand
Ecology× Creative× Fashion
From Denmark! Through upcycled fashion, we aim to make people aware of environmental issues and the meaning of sustainability, and to create a sustainable society.
NORDIC DENMARK × GRÜNBAG
Products that aim to be sustainable (meaning that they can be maintained and continued without destroying the environment, especially in the sense that they can be sustained)
From materials such as sturdy truck tarpaulins, fashionable design and practicality coexist in a single product, creating high-quality bags from discarded items
Items made from industrial materials are very durable, and the taste comes out with each use. We will continue to search for new materials and pursue creative solutions to recycling
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
We aim to be a brand that creates recycled and upcycled products that aim to make things sustainable (meaning that they can be maintained and continued without destroying the environment, especially in the sense that they can be maintained and continued without destroying the environment).
"Upcycling" is different from "recycling," in which materials are converted into raw materials and reused, and the process of switching to new products using the product itself as a material.
Breathing new life into things that are no longer needed or old, and creating things with high dimension and value... It is one of the new ways of manufacturing.
"GRÜNBAG" is a product that upcycles familiar products and materials that can still be used into fashionable items that can be used in everyday life.
We decided to take on the challenge of realizing ecological products.
We put our soul into a project to reuse materials that were destined to be disposed of as garbage.
From materials such as sturdy truck tarpaulins, we embody how fashionable design and practicality coexist in a single product, and process high-quality bags from discarded items.
Commitment to the product
Our collection of colourful bags is a unique bag for those who want something truly different.
Items made of materials originally made as industrial clothing and fabrics are very durable, and each time you use them, your appearance will taste better.
It is a product that can be used as a partner for a long life.
We are always looking for new materials and will continue to pursue creative solutions to recycling.
In order to create unique products such as GRÜNBAG backpacks, sports bags and pencil cases from reusable materials, we strive to better understand the potential of these materials.
Perhaps it is a characteristic of Japan people, but while fashion is especially simple is preferred, it has been well received by those who want to show their individuality firmly and those who are interested in sustainability.
In addition, there are many people who use it for sports and spectators. In department stores, we are especially patronized by genderless across generations.
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