About the brand
Masaru Suzuki, who also designed Scandinavia's leading brands Marimekko and Lapuan Cancri, has spun a new story of "Moomin and his friends."
It is an art series that was praised by Sophia Jansson, a descendant of the original author Tove Jansson Mr./Ms. Mr./Ms., as "the best other than the one drawn by Tove herself".
The "Moomin Story", which weaves an original story while following the world view of the original, is expressed with overwhelming delicacy and depth of color.
Winner of the first "MOOMIN PRODUCT OF THE YEAR AWARD".
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
When I was asked to create textiles in 2010, I was really worried about how to arrange this Scandinavian icon, which continues to be loved across countries and generations.
Therefore, we asked Mr./Ms. Masaru Suzuki, who also designs the brand "Marimekko", which was also born in Finland, to design it. I thought it would be a perfect match for Mr./Ms. Suzuki, who has a Japan aesthetic sense in his roots and understands Scandinavian sensibilities.
After all, its overwhelming delicacy and deep color, which makes extensive use of "heavy colors," a technique that creates colors by overlapping plates, was praised by Sophia Jansson Mr./Ms., a descendant of the original author Tove Jansson Mr./Ms. as "the best other than those drawn by Tove herself," and won the first MOOMIN PRODUCT OF THE YEAR AWARD. After that, it was the first Moomin product in Japan to be released in Finland.
To follow the world view of the original work, but to weave an original story. Therefore, there is no design as it is in the original or comic.
Commitment to the product
The handkerchief series, which is also recognized as a work of art, uses 80 satin fabric, which is also used for scarves because it is supple, light and has a beautiful surface.
Among Moomin fans, it seems that there are many collectors who "buy two pieces, one for everyday use and one for framing and decorating", Mr./Ms. many collectors.
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