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A brand from the Kibera slum, which is said to be the largest in Africa Founded by the designer who worked on Bruno Mars costumes Since it is purchased directly from the slums, product sales lead to economic support for the slums.

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Looks Like Avido

ルックスライクアビード

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株式会社クロストレード

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About the brand

Brand Designer Career Costume creation for Bruno Mars, Damien Murray, Usain Bolt, etc. Participated in Beyoncé's album and received the Kenyan Presidential Honor Award

Since the brand is active in the slums, all purchases lead to economic support for the slums. In addition, 20% of the purchase price will be donated to schools and supported women's employment through the Avido Foundation

Brands of interest in the world's media (Vogue Italy, US, AFP, Al Jazeera) landed for the first time in Japan

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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In November 2023, Cross Trade will import and sell items that contribute to social contribution.Established with the aim of creating an environment where everyone in the world can take advantage of opportunitiesHave.

As the first story,LooksLikeAvidoThere is. The Kibera Slum, which is said to be the largest slum in Africa, is located in Nairobi, an unofficial but impoverished area where about 1 million people live, and it is said that 60% of children do not have access to education. The brand's founder, David Abbeid, is also from the slums.

He is a single mother with three younger siblings and has supported his family by begging since he was 11 years old. In a situation where there are many people who lose their lives due to crime and drugs, they start dancing to create a place for themselves. At that time, I became interested in creating costumes to support my family, and the brand was started. After that, I talked directly to reggae musician Don Carlos and provided him with the costumes, and from thereCostume offerings for celebrities such as Bruno Mars and Usain BoltThe opportunity presented itself and led me to play an active role internationally.

I think the reason why he was able to open the way was that he was always conscious of giving back to the community in which he grew up, rather than working for his own benefit. He donates 20% of his sales to schools through the AVIDO Foundation and to support women's employment. In addition, we decided that disseminating culture from Kibera would break through this situation, so we launched a fashion show called Kibera Fashion Week. By providing 28,000 masks free of charge to communities in need during the Corona disaster,Received the Presidential Honor AwardHave.

Based on the philosophy that "the greatest things come from the unexpected," he is trying to improve the environment of the slumsExpanding their stance in Japan is in line with our philosophy of creating opportunities for people around the world.That's why I'm helping to spread this brand.

What are we doing?

All products are made using materials available in and around the Kibera Slum, and the proceeds of sales are returned to the community. In addition, since the price purchased by the Company will be paid directly to the brand, theHow the sales go to LooksLikeAvido, a slum dweller, and go to the local economy of KiberaIt comes to. furthermore20% of the purchase price goes from LooksLikeAvido to the AVIDO Foundation, which will be donated to schools and used for workshops to support women's employmentand is used as a return to the slum community.

In terms of employment support, we teach people with physical disabilities, such as deaf people, how to use sewing machines so that they can work at other companies and factories. One of the major causes of poverty in slums is the inability to work, and even if they do, they are in a harsh environment, so we provide such support.

And the brand's product design isFocus on color and patternIt does.Colors unconsciously convey and appeal to various thoughts and emotionsIt is a thing. By using colorful African textiles for the inner,"Inner Joy, Anger and Sorrow"or"Individuality that is not dyed in one color"、"Facing multiple relationships"、"Self-affirmation that it is okay to exist as you are"It represents.

Commitment to the product

All are offered as unisex products. This is because we want to go beyond the category of men and women and allow them to freely offer their own individuality.

Among "African fashion", the outer material is velvet and the lining is "African cloth", which is both "colorful" and "chic", which is unique.

■ Design

The appearance is a delicate velvet fabric, and it is a light coat that is comfortable to wear.

It has a standard silhouette, but since it is a long tail, it is accented with African fabric and colorful Ankara cotton. The strap of the hood is also made of the same fabric.

There is a pocket on the back.

It is a three-season coat that will be active from late winter to spring, and autumn ~ early winter.

Its quality has a gap that makes it hard to believe that it was made in the slums.

■ Coordination

The velvet fabric blocks the wind and does not let warm air escape, so it feels warmer than it looks. I think that a monotone scarf with light long sleeves for spring and autumn, and a wool sweater or thick sweatshirt in winter will create an atmosphere.

Also, the silhouette is a line that looks beautiful, so if you match it with narrow to straight pants, or if you are a woman, you can match it with a long skirt to look good in a cute African pattern.

As for shoes, both sneakers and boots go well together.

■ Size

The length is long. The silhouette looks beautiful. If the size does not fit, please feel free to try it because we offer a free exchange.

Who are supporting us?

We have received high praise from mainly African fashion stores for their use of colors and textures.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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