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PASSION FRUIT DAUGHTERS
A tropical brand of Japan in which passion fruit plays a leading role.
Using sweet passion fruit grown by us on a small island in Kumamoto Prefecture, we deliver tropical incense to our daily dining table all year round.
1
We cultivate and manufacture passion fruit on Tobaseshima, a small island in Kumamoto Prefecture, without pesticides or additives
2
Lilikoi butter, which is a signature product, is about 2 pieces in one bottle, and 50% passion fruit juice is luxuriously used. It is favored by children and women
3
In the future, PASSION FRUIT DAUGHTERS will develop products with the image of increasing the number of sisters of precious daughters, and we would like to further energize the future of the island with the growth of this brand
Brand Owner
More about the Brand Owner
中川 裕史
Nakagawa Yushi
Born and raised in Tobase Island, the southernmost port town of the Uto Peninsula in Kumamoto Prefecture.
In 2015, he fell in love with subtropical fruit trees such as passion fruit, avocado, and vanilla beans that he encountered in the United States while studying agriculture and decided to cultivate them.
Taking advantage of the island's warm climate, we started cultivating tropical fruits in 2018.
It's always difficult to do something for the first time.
Even so, making passion fruit through trial and error is a bit like thinking about the future of your daughter.
After learning about regional revitalization branding, he will launch "PASSION FRUIT DAUGTERS" in 2023.
We will disseminate the charm of passion fruit and Tochijima to the whole country.
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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Tochijima, where I was born and raised, is a small island with a population of about 1,000 located at the entrance to Amakusa in Kumamoto Prefecture. It is a flower island that boasts one of the largest shipments of orchids in Japan, and citrus cultivation is thriving, but the current situation is that depopulation is progressing significantly and tourist facilities and educational facilities are closed.
My first encounter with passion fruit was in Hawaii, USA, where I went to study agriculture. I was fascinated by the deliciousness of the lilikoi butter (passion fruit is called lilikoi in the Hawaiian language) served with the pancakes at the café and the strong aroma of fresh passion fruit.
I would like to reproduce this in Japan and make it a common dish on Japan tables.
We want to create a processed product brand and enjoy this happy scent of tropical countries all year round.
Taking advantage of the island's warm climate, we started growing tropical fruits in 2018.
The brand name "PASSION FRUIT DAUGHTERSWe named it so that we can develop products with the image of increasing the number of sisters of our precious daughters one by one.
With this brand as the head of the advertising department, I would like to deliver the charm and deliciousness of the island to the whole country. Furthermore, with the growth of this brand, we want to revitalize the island.
PASSION FRUIT DAUGHTERS is a tropical brand in Japan where my daughters (passion fruit) play a leading role.
What are we doing?
Whether you like passion fruit or don't know it, I want to captivate you.
Passion fruit is a fruit that is still unfamiliar in Japan. It was the first time we had a tasting and sale of Lilikoi butter.
Passion fruit? I don't know.
What kind of food?
I've heard such words a lot. We wanted to convey the deliciousness of the food, but at the same time we experienced the frustration of not being able to convey it in words, and at the same time, we faced the obstacle of not being able to pick up something that we did not know or could not imagine.
At that time, our daughter was in the middle of baby food. Pour as much as you want on your favorite yogurt and eat fresh passion fruit. Watching people spread Lilikoi butter on bread as much as they like and eat it, I realized that it is definitely a taste that children and women love, that it should be an important nutrient for their bodies, and that it should be safe for both children and adults to eat.
While we started manufacturing, such a philosophy was born naturally.
PASSION FRUIT DAUGHTERS
Wishing for the delicious smile and health of your loved ones,
We want to be a product that is chosen by such people.
And even if you don't know passion fruit, I want you to hold it in your hand like smiling at an adorable child and make a delicious face.
It's a little embarrassing to put it into words, but that's the kind of thought it contains.
Commitment to the product
Passion fruit plays a leading role in product creation
First of all, about the passion fruit that we grow, it is grown without pesticides and is characterized by its low acidity and strong sweetness compared to general varieties. By further processing, the sweetness and strong aroma of the juice are brought out more.
Eldest daughter Lilikoi butter
It is a product that triggers the creation of processed passion fruit products, and it is a popular butter jam that is often seen at breakfast in Hawaii. We use about 2 passion fruits from Tochi. In addition, most of the existing products are sold at room temperature using preservatives and flavors, but in order to eliminate unnecessary items that impair the original flavor of passion fruit, and to maintain our goal of "delicious food that can be eaten with peace of mind," it is additive-free and requires refrigeration.
First of all, when you put it in your mouth as it is, the mellow aroma that is characteristic of passion fruit spreads, and the refreshing and gentle sweetness melts softly on the tongue.
The recommended way to eat it is to put it on hot toast or pancakes. It goes well with dairy products, and you can add a little to fish meuniere or sautéed meat next to mustard. I hope you can find a wide range of ways to eat it and enjoy it.
Second daughter Lilikoi Purin
As a tropical fruit, passion fruit is still unfamiliar. While we often see them as supporting characters that complement the main character of something, such as the popular mango and pine, we want to create a dessert where passion fruit shines as the main character.
In order to fulfill such a wish, Lilikoi Pudding was born.
About 1 passion fruit is used per piece. It has a rich and smooth texture and a refreshing scent of passion fruit in the nose. It is a luxurious pudding that leaves only a little of the texture of the seeds and allows you to enjoy the charm of the fruit as it is.
For a little luxurious breakfast or snack. As a souvenir. We hope you will enjoy it in various scenes.
Who are supporting us?
It is sold at stores that handle food and household goods in each prefecture nationwide, as well as at the official online shop, but it seems that it is often used by women in their 20s to 50s and people raising children.
In addition, since it is cultivated and manufactured without pesticides and additives, it is supported by those who prefer natural foods and stores that handle special natural foods.
From the buyer,
For Lilikoi butter,
"The kids just ate it and it was gone that day."
"Easy to use for breakfast with a good combination of butter and jam"
For lilikoi pudding,
"A new texture, a new sensation, a pudding that I have never eaten before."
Even the elderly said, "It wasn't too sweet and I ate one in no time."
We have received such voices.
All products
There are no products available for display
Products
All products
There are no products available for display
PASSION FRUIT DAUGHTERS
A tropical brand of Japan in which passion fruit plays a leading role.
Using sweet passion fruit grown by us on a small island in Kumamoto Prefecture, we deliver tropical incense to our daily dining table all year round.
1
We cultivate and manufacture passion fruit on Tobaseshima, a small island in Kumamoto Prefecture, without pesticides or additives
2
Lilikoi butter, which is a signature product, is about 2 pieces in one bottle, and 50% passion fruit juice is luxuriously used. It is favored by children and women
3
In the future, PASSION FRUIT DAUGHTERS will develop products with the image of increasing the number of sisters of precious daughters, and we would like to further energize the future of the island with the growth of this brand
Brand Owner
More about the Brand Owner
中川 裕史
Nakagawa Yushi
Born and raised in Tobase Island, the southernmost port town of the Uto Peninsula in Kumamoto Prefecture.
In 2015, he fell in love with subtropical fruit trees such as passion fruit, avocado, and vanilla beans that he encountered in the United States while studying agriculture and decided to cultivate them.
Taking advantage of the island's warm climate, we started cultivating tropical fruits in 2018.
It's always difficult to do something for the first time.
Even so, making passion fruit through trial and error is a bit like thinking about the future of your daughter.
After learning about regional revitalization branding, he will launch "PASSION FRUIT DAUGTERS" in 2023.
We will disseminate the charm of passion fruit and Tochijima to the whole country.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Tochijima, where I was born and raised, is a small island with a population of about 1,000 located at the entrance to Amakusa in Kumamoto Prefecture. It is a flower island that boasts one of the largest shipments of orchids in Japan, and citrus cultivation is thriving, but the current situation is that depopulation is progressing significantly and tourist facilities and educational facilities are closed.
My first encounter with passion fruit was in Hawaii, USA, where I went to study agriculture. I was fascinated by the deliciousness of the lilikoi butter (passion fruit is called lilikoi in the Hawaiian language) served with the pancakes at the café and the strong aroma of fresh passion fruit.
I would like to reproduce this in Japan and make it a common dish on Japan tables.
We want to create a processed product brand and enjoy this happy scent of tropical countries all year round.
Taking advantage of the island's warm climate, we started growing tropical fruits in 2018.
The brand name "PASSION FRUIT DAUGHTERSWe named it so that we can develop products with the image of increasing the number of sisters of our precious daughters one by one.
With this brand as the head of the advertising department, I would like to deliver the charm and deliciousness of the island to the whole country. Furthermore, with the growth of this brand, we want to revitalize the island.
PASSION FRUIT DAUGHTERS is a tropical brand in Japan where my daughters (passion fruit) play a leading role.
What are we doing?
Whether you like passion fruit or don't know it, I want to captivate you.
Passion fruit is a fruit that is still unfamiliar in Japan. It was the first time we had a tasting and sale of Lilikoi butter.
Passion fruit? I don't know.
What kind of food?
I've heard such words a lot. We wanted to convey the deliciousness of the food, but at the same time we experienced the frustration of not being able to convey it in words, and at the same time, we faced the obstacle of not being able to pick up something that we did not know or could not imagine.
At that time, our daughter was in the middle of baby food. Pour as much as you want on your favorite yogurt and eat fresh passion fruit. Watching people spread Lilikoi butter on bread as much as they like and eat it, I realized that it is definitely a taste that children and women love, that it should be an important nutrient for their bodies, and that it should be safe for both children and adults to eat.
While we started manufacturing, such a philosophy was born naturally.
PASSION FRUIT DAUGHTERS
Wishing for the delicious smile and health of your loved ones,
We want to be a product that is chosen by such people.
And even if you don't know passion fruit, I want you to hold it in your hand like smiling at an adorable child and make a delicious face.
It's a little embarrassing to put it into words, but that's the kind of thought it contains.
Commitment to the product
Passion fruit plays a leading role in product creation
First of all, about the passion fruit that we grow, it is grown without pesticides and is characterized by its low acidity and strong sweetness compared to general varieties. By further processing, the sweetness and strong aroma of the juice are brought out more.
Eldest daughter Lilikoi butter
It is a product that triggers the creation of processed passion fruit products, and it is a popular butter jam that is often seen at breakfast in Hawaii. We use about 2 passion fruits from Tochi. In addition, most of the existing products are sold at room temperature using preservatives and flavors, but in order to eliminate unnecessary items that impair the original flavor of passion fruit, and to maintain our goal of "delicious food that can be eaten with peace of mind," it is additive-free and requires refrigeration.
First of all, when you put it in your mouth as it is, the mellow aroma that is characteristic of passion fruit spreads, and the refreshing and gentle sweetness melts softly on the tongue.
The recommended way to eat it is to put it on hot toast or pancakes. It goes well with dairy products, and you can add a little to fish meuniere or sautéed meat next to mustard. I hope you can find a wide range of ways to eat it and enjoy it.
Second daughter Lilikoi Purin
As a tropical fruit, passion fruit is still unfamiliar. While we often see them as supporting characters that complement the main character of something, such as the popular mango and pine, we want to create a dessert where passion fruit shines as the main character.
In order to fulfill such a wish, Lilikoi Pudding was born.
About 1 passion fruit is used per piece. It has a rich and smooth texture and a refreshing scent of passion fruit in the nose. It is a luxurious pudding that leaves only a little of the texture of the seeds and allows you to enjoy the charm of the fruit as it is.
For a little luxurious breakfast or snack. As a souvenir. We hope you will enjoy it in various scenes.
Who are supporting us?
It is sold at stores that handle food and household goods in each prefecture nationwide, as well as at the official online shop, but it seems that it is often used by women in their 20s to 50s and people raising children.
In addition, since it is cultivated and manufactured without pesticides and additives, it is supported by those who prefer natural foods and stores that handle special natural foods.
From the buyer,
For Lilikoi butter,
"The kids just ate it and it was gone that day."
"Easy to use for breakfast with a good combination of butter and jam"
For lilikoi pudding,
"A new texture, a new sensation, a pudding that I have never eaten before."
Even the elderly said, "It wasn't too sweet and I ate one in no time."
We have received such voices.
All products
There are no products available for display
Products
All products
There are no products available for display
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