About the brand
Obtained Ecocert certification. Vegan certified. The world's most sustainable laundry detergent, "Murieles" born in Scandinavia and Estonia, has landed for the first time in Japan!
Murieles' products are based on olive oil. It is characterized by its excellent natural cleansing power and the absence of irritation on the skin.
Murieles started making detergents to protect children who are sensitive to chemicals caused by synthetic detergents.
More about the Brand Owner
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株式会社トレテス
Tretes co.,ltd
Tretes is a food and miscellaneous goods brand that delivers "delicious, fun, and happy". We are an authorized import agent for Murieles in Japan.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Murieles is a brand that was born from the desire of mothers and fathers with small children to "protect their children who are sensitive to chemicals." The fragrance-free version of the "Murielez" series of natural laundry liquid soaps has been certified by a certification body related to allergies and asthma in Estonia, and has been certified as non-irritating to cause allergic and hypersensitive reactions. Murieres develops high-quality products with the hope that all children will grow up safe and healthy.
Being kind not only to the body but also to the global environment is a major premise for the creation of Murieles products. We use natural ingredients and are particular about recommending the environmental impact as much as possible in the details of packaging materials. The origin of our sustainability efforts is the existence of the Baltic Sea, which borders Estonia, the country of origin. In order to protect the rich and large oceans that bless our lives, Mulierez will always remain ecologists.
Commitment to the product
Murieles' main product, the "Natural Liquid Laundry Soap" series, is based on olive oil and is developed and manufactured. Mulierres has thoroughly researched and remade traditional soap-making recipes that have been handed down in Italy's Mediterranean region for more than 100 years, and has created a new product that can be used comfortably in the latest washing machines using a unique manufacturing method. Developing products that make abundant use of the wisdom of our predecessors who have coexisted with nature is the policy of "Mulieres".
Many of the customers who choose Murieles products are people who put the first priority on being friendly to people and nature, such as "the global environment" and "the health of their families." Rather than modern values such as convenience, mass consumption, and mass production, we value new added value represented by sustainability, and we hope that consumers who want to choose products will pick up and use Mulieres.
However, at Mulierez, we believe that we should not lose comfort in our prioritization of sustainability. It is our policy that Murieles products are as comfortable as non-sustainable products, including their cleaning power and usability.
Murierez's concept of "MAKE CLEAN SAFE AGAIN" is based on the idea of "restoring things that are safe for the earth and people while preserving beauty."
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