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For 60 years since its founding, it is a private brand of Watanabe pile fabrics that plans, manufactures, and sells towels in the Imabari production area of Ehime Prefecture.

WATANABE PILE

Vendor

渡辺パイル織物株式会社

For 60 years since its founding, it is a private brand of Watanabe pile fabrics that plans, manufactures, and sells towels in the Imabari production area of Ehime Prefecture.

Eco-friendly

Locally Made

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About the brand

For 60 years since its founding, it is a private brand of Watanabe pile fabrics that plans, manufactures, and sells towels in the Imabari production area of Ehime Prefecture.

Weaving people's joy The most important thing for us is that towels are towels that put "people" first. We aim to make towels that weave the joy of everyone involved.

Spinning a towel that doesn't have two "I want to make towels that don't exist in the world yet." The passionate craftsmanship inherited from the first generation is still alive in each towel making process.

Weaving from the bounty of nature Even in Imabari, which has abundant water sources, the water of the Sosha River, which flows through the center of the city, is soft water with few impurities, and softens the yarn when bleaching and dyeing.

More about the Brand Owner

渡邊有紗

WATANABE ARISA

Born in Imabari City, Ehime Prefecture, as the daughter of a towel maker, she grew up with towels. Currently, as the director of WATANABE PILE, he proposes a life with towels.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I want to deliver "a piece that makes you happy today."

The previous president liked towels more than anything else, and was a "towel fetish, nerd and maniac" who thought about towels all day. In addition to being a business owner, he is also a researcher and an artist. Even when traveling, he buys towels for three suitcases. Currently, his wife, Chitose Watanabe, the third generation president, his eldest daughter, eldest son, second daughter, and all employees have inherited his passion for towels.

As fans of WATANABE PILE ourselves, we want to spread the comfortable experience of using towels that fit our lifestyles and tastes, and we are working to pass on towel making and towel culture from the Imabari production area.

BRAND CONCEPT

"A piece that makes you happy today."

Anyway, it's all about what you use

It has the power to make everyday life a little better.

We believe so.

Watanabe Pile's manufacturing is

It starts with imagining the lives of the people who use it.

Our textiles, including towels,

There are a lot of ingenuity that you can't see.

Make your daily life more soft, and comfortable.

We continue to weave today.

What are we doing?

"I want to make towels that don't exist in the world yet."

Valuing communication with everyone involved

What we value most. That is, it is a towel that puts "people" first. In addition to pursuing towels that make our customers happy, we value communication with everyone involved in Watanabe pile weaving, such as cotton producers and craftsmen who spinner, twist, and dye them, and aim to make towels that bring joy to everyone.

Even a single ingredient grows in different cultivation methods, climates, cultures, and landscapes in each region, such as the United States, India, and Uzbekistan. Because we want to make things that make the most of the goodness of the materials themselves, we will learn about the climate by actually visiting them, and through dialogue with the producers, we will gain a deeper understanding of the thoughts and backgrounds that led to the creation of raw materials.

At Dosi Alvarez Farm, New Mexico, USA

We have also had many meetings about spinning what kind of yarn to use in order to make the most of the material, and we are constantly challenging new possibilities for towels. With the aim of creating a towel that blends comfortably into your life every time you use it, we are engaged in manufacturing as a team that goes beyond the process of "weaving" that our own factory is responsible for.

"I want to make towels that don't exist in the world yet."

The passionate craftsmanship inherited from the first generation is still alive in each towel making process, and we continue to challenge new possibilities of towels every day.

Commitment to the product

"Safe and secure"

A one-of-a-kind original towel.

WATANABE PILE towels start with communication with cotton growers. Depending on the type of cotton grown in each country in the world, the touch of the finished towel varies. You can enjoy different expressions, such as light and gentle ones, heavy and reassuring ones.

WATANABE PILE's long-selling "Firm Samarkand"

From various angles such as softness, water absorption, ease of drying, and durability, Watanabe pile's standard series is the most suitable for modern lifestyles. It is a towel that is actually used in hotels and has a long-lasting texture even after daily washing. I want you to use it for a long time, so I have a "two-needle" sewing specification for the long side called Mimi. With a little effort, the towel is finished with craftsmanship.

The melting softness of the series "Howahowa San Hokin" is especially popular with women.

We have been researching materials for nearly 10 years with the hope that all people can use untwisted towels, which are generally considered to be prone to fluffing. While the hair loss rate of the Imabari towel brand quality standard is 0.5%, the hair loss rate of "Howahowa Sanhawkin" is extremely low at 0.041. Since it is made of high-quality long cotton among American sanhawkin cotton, it has high water absorption and absorbs water just by touching the skin with a "popping". It is also recommended for small children who put towels in their mouths and for those with sensitive skin due to allergies.

A story in one towel

Tags introducing the differences in cotton production areas and characteristics around the world are attached to each product. Please take a look and experience the tactile feeling.

Who are supporting us?

In addition to our own online store, it is available at department stores, galleries and lifestyle select shops all over Japan.

Pop-ups are held several times a year across the country. At the pop-up, we talk directly with customers and help them choose towels. In our conversations with customers, we have many hints for product development.

In recent years, collaborations with domestic and international artists and techniques from other regions have led to new encounters with people who had never met before. We are constantly exploring and updating the possibilities of towels.

A beer-dyed mini handkerchief in collaboration with the craft beer factory "COEDO".

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