PAYSAN
Vendor
株式会社ポタジェ・PAYSAN
"No pesticides, naturally grown. Freeze-drying out of the ordinary. A delicious herbal tea brand made while solving welfare issues"
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About the brand
"No pesticides, naturally grown. Freeze-drying out of the ordinary. A delicious herbal tea brand made while solving welfare issues"
1
Located in the middle of the reclaimed land of the Kawahoku Lagoon in Ishikawa Prefecture, where the plains spread, is the herb farm Pezan.
2
For more than 20 years, we have been working to create an environment where the rich land of the Kahoku Lagoon and the harsh climate of Ishikawa Prefecture can maximize the original power of the land without using any pesticides, chemical fertilizers, or compost.
3
IN ORDER TO REALIZE THE SDGS OF A WORLD WHERE NO ONE IS LEFT BEHIND, HERB FARM PEZAN WORKS WITH PEOPLE WITH DISABILITIES TO PRODUCE HERBS, PROCESS THEM, AND SELL THEM.
About the Brand Owner
澤邉 友彦
TOMOHIKO SAWABE
Born in Ishikawa Prefecture in 1987. He decided to pursue a career in agriculture after experiencing backpacking while in college. After graduating, he gained 5 years of experience at an agricultural corporation in Saku in Nagano and Aichi Prefecture, and then started working as a farm manager at the herb farm PAYSAN. In 2017, he established Potage Co., Ltd. In 2020, he was certified as a technical supporter of agriculture and welfare cooperation (certified by the Ministry of Agriculture, Forestry and Fisheries).
We are pursuing community-based agriculture in which plants grow and people grow with them.
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Brand Story
Why are we doing it?
What are we doing?
Commitment to the product
What kind of people are supporting it?
Why are we doing it?
Why are we doing it?
Automatic translation
We want to solve social issues by incorporating agriculture and welfare cooperation into herb cultivation.
The herb farm Pezan makes delicious herbal teas that are completely domestically produced and naturally grown, but the production process is very unique. Based on the concept of "agriculture and welfare cooperation," people with disabilities are involved in the production of herbs in partnership with welfare offices.
The impetus for starting this community-based farming was the experience of backpacking to Cambodia when I was a student. I was shocked when a small child held a parasol at the Cambodian border and demanded money, and since then I have been interested in welfare and social issues.
Then, you will encounter the natural cultivation of herbs at this Ishikawa farm. With a long-standing desire to solve social issues, the "Agriculture and Welfare Collaboration" at Pezan Farm has been started.
We believe that the high-quality herbs of Pezan are only possible because of the manual work of people with disabilities. It is the goal of Pezan to build a richer and happier world through plants (herbs).
What are we doing?
What are we doing?
Agriculture and welfare go hand in hand, and people with disabilities will be the leaders of agriculture in the future.
Agriculture and welfare cooperation refers to cooperation between the agricultural sector, where the number of workers is aging and decreasing, and the welfare field, which seeks to secure a place to work for people with disabilities and the elderly.
In 2015, Pezan began an initiative for cooperation between agriculture and welfare, and has repeated trial and error.
The members who come to the farm are those with congenital intellectual disabilities and mental illnesses such as schizophrenia. Farm work is an extension of the movement in everyday life, so it is basically an action in daily life (whether to eat with only one hand or both hands when eating, etc.). You can judge what kind of work you can do from it. Then, while looking at the characteristics and characteristics of the disability, we try to match it with agricultural work, select crops based on that tendency, and provide guidance on cultivation.
For those who have the characteristic of being able to understand quickly by looking at the eyes, I draw a diagram of the farm from the top and visually convey the message "Let's take this much grass here."
In addition, we match them with other farmers for off-site work, and follow up with them so that they can work smoothly by getting between the farmers and the welfare office. It is important to continue to provide support through support, regardless of age, gender, race, or disability, so that people can acquire the physical strength necessary to live and work efficiently. Improve the skills of people with disabilities who are working and have them build their careers. We want to create a place where roles are given and recognized.
Commitment to the product
Commitment to the product
For the aroma and beauty of freshly harvested, invest in freeze-drying.
As soon as we harvest all the herbs, we process them by a process called freeze-drying. The freeze-drying method is a technology in which frozen food is placed in a vacuum to sublimate moisture and dry. Among the various drying methods, the reason why freeze-drying is done is that the "aroma" and "beauty" of freshly harvested fish are firmly preserved, and there is no bitterness or astringency that can be felt during the hot air drying process. The freeze-drying method was able to change the negative image that "herbal tea is difficult to drink because it is not good at aroma and taste".
The leaves and stems of fresh herbs harvested in the morning are loosened, and the dirty leaves are sorted. We immediately take it to the factory, where it is further cleaned and freeze-dried to improve the quality. It is because of this kind of effort that we are happy to have people who are not good at herbal tea say, "This is delicious!"
What kind of people are supporting it?
What kind of people are supporting it?
The herbal tea of Pezan Farm is highly regarded for the quality of the herbs and is mainly handled by local restaurants and hotels. In addition, it is also sold at beauty salons and Chinese medicine specialty stores. The freeze-drying method is one of the most popular because it has a refreshing feeling that passes through the mouth quickly. In addition, since it is grown naturally without using pesticides or chemical fertilizers, it is also drunk by natural-minded people.
Pezan will continue to think about what we can do while facing herbs and soil every day, aiming to create the most delicious herbs in Japan. Furthermore, in order to be able to solve social and environmental problems, we will continue our activities with the aim of realizing our philosophy of "richer and happier"
I'm thinking.
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