I want to create dog items that owners can enjoy a lifestyle with their dogs.
It's been 10 months since I quit my previous job. I started the dog brand "inuno." with the desire to be involved in the dog work that I was involved in in my previous job, to enrich the lifestyle of people with dogs, to create simple and well-designed pet products, and to have people wear them.
In my previous job, I started a dog event and grew it into one of the region's leading events. In the process, we heard the voices of many dog owners, and we felt that there were few simple and cool pet products. I own a dog myself, but I felt that the main places where I could get pet supplies were home centers and online stores, and there were few product options. I learned that there are fashionable brands after I started working with dogs, but they have penetrated only a small percentage of people. Therefore, I think that there are few people who look for stylish dog goods that match their coordination.
Naturally, humans choose and wear shoes, bags, etc. that match their clothes. However, if you look around the city, the clothes, leashes, and carry cases worn by dogs with fashionable people are not often fashionable. I think this is because there are few design-oriented products in pet products, or they don't know that fashionable goods exist. Against this background, the dog brand "inuno." Launched.
In the wake of the Corona disaster, the number of people who own dogs has increased. According to statistics, the number of dogs and cats is higher than the number of children under the age of 15 due to the declining birthrate. In that case, I think it is good for people who own dogs to have various lifestyles.
We want to create products that meet the needs of people who want to dress up with their dogs. In addition to functionality, we wanted to create a brand that resonates with emotions. We are operating.