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Born in Japan and raised in Kenya for about 13 years from the age of four, artist Rui is a lifestyle brand inspired by nature and reflects his love for nature and animals in his prints.

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Kangarui

カンガルイ

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Kangarui Japan

Born in Japan and raised in Kenya for about 13 years from the age of four, artist Rui is a lifestyle brand inspired by nature and reflects his love for nature and animals in his prints.

〜1,000

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About the brand

Born in Japan and raised in Kenya for about 13 years from the age of four, artist Rui is a lifestyle brand inspired by nature and reflects his love for nature and animals in his prints.

Happy Art Mask was posted as a summer mask collection in the VOGUE JAPAN web version.

Representative Yamashita founded Kangarui Limited in Kenya in 2017 as an ethical lifestyle brand of original design miscellaneous goods.

Overseas, the products are available in select shops in Kenya, the United Kingdom, France, the United States, South Africa, and other countries.

More about the Brand Owner

山下累

RUI YAMASHITA

Born in Japan, visual designer. From the age of 2 to 18, he accompanied his father on an overseas assignment and was stationed in Southeast Asia and Africa. He grew up in the Kenyan wilderness for 13 years from the age of four. After graduating from an international school in Nairobi, he went on to study graphic design at Nottingham Trent University in the UK. After returning to Japan and working for a design company in Tokyo for several years, he stayed in Germany for two years as a freelance graphic designer. He expresses his nostalgia for his second hometown of Kenya, where he spent many years at that time, through digital art. His art, which begins with a feeling and evolves into a unique design by interweaving an endless imagination, has gained a reputation by signing contracts with companies such as Urban Outfitters, Target, and Macys, which commercialize designs by new artists. Moved to Nairobi in 2016. In 2017, he founded Kangarui Limited.

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I want to spread a positive image of Africa through Kangarui

The brand name Kangarui is made from "Kanga+Rui", which is a combination of the traditional Kenyan textile "Kanga" and the name of the artist Rui.

While living in Germany as a graphic designer, Rui expressed his feelings for his second home in Kenya as digital art for himself, which led to a contract with a company that commercialized the designs of emerging artists, which quickly became popular.

Moved to Nairobi in 2016. We will launch a brand of interior and fashion goods. By giving people access to colorful colours and wildlife artworks, we hope to let the world know about Kenya's wonderful wildlife. I want to spread the positive image of Africa through Kangarui! I hope so.

In addition, we are aware of the difficult situation of wild animals in Kenya, and as a social contribution, we support a portion of the sales to endangered species conservation organizations such as African elephants and mountain bongos.

What are we doing?

Supporting sustainability through art

Kenya-based Kangarui had an encounter with the endangered mountain bongo (Kenyan Bongo) in 2019.

The first bongo I saw was a very beautiful animal with magnificent horns, a white line on the body, and a short spike on the back.

In recent years, habitat fragmentation, poaching, disease, and other human factors have accelerated the decline in their populations.

In 2019, the Kenyan wildlife conservation organization launched a breeding project aimed at releasing bongos from Mount Kenya back into the wild. Rui was invited to participate as a designer in the Mountain Bongo project, which now has only about 70 animals in a protected area at the foot of Mount Kenya. However, due to the Corona disaster, this project was underfunded and short-staffed, making it difficult to proceed smoothly with the plan.

Therefore, Kangarui decided to support the "Save the Mountain Bongo Project" from 2021, and in November 2022, we officially signed as a Bongo Support Partner in a protected area in the foothills of Mount Kenya. No matter which Kangalui product you purchase, a portion of it will be used to pay for Bongo feed.

Donation recipient: Mount Kenya Wildlife Conservancy

In March 2022, five bongos were released into the Sanctuary for the first time from a protected area for bongo research and breeding. Our goal is to increase the number to 750 by 2050.

When you find a Kangarui mountain bongo item, think of the 70-odd bongos that are alive and well in Kenya. The slogan is "FEED THE BONGOS!" Are!

At the same time, during the coronavirus pandemic, we implemented a project called "Buy One Donate One" to donate masks from the purchase of masks in Japan to the Kakuma refugee camp in Kenya. So far, we have donated a total of about 5,000 masks.

Kangarui will continue to support sustainable African animal art and bring happiness to the world.

Commitment to the product

Rui made a unique print of her experience in Africa, and the first thing she worked on was a cushion cover. This item will brighten up your living space amazingly.

As for the designs, there is an art story in all of them, such as the "flamingo" that Rui saw from the window of his house when he was a child, and the "giraffe" at the Nairo Vigiraffe Center, which he visited many times.

The material is vegan suede (synthetic leather suede) fabric that is conscious of animal welfare. Smooth and pleasant to the touch, machine washable in cold water.

Products are basically produced locally in Kenya, but items that cannot technically be made in Kenya, such as laminated cotton for pouches and vegan suede cushion covers, are made in Japan.

Who are supporting us?

The target audience is mainly women in their 20s and young mothers in their 40s, but the actual customer base ranges from teenage students to those in their 70s with grandchildren, and men are also buying. Since the price is relatively reasonable, it is often purchased as a seasonal gift. Wholesale destinations include select shops that are based on the concept of ethics in recognition of their animal welfare and local employment promotion, and stores that handle African miscellaneous goods.

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Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

Deferred payments of up to 60 days

Pay for purchases by invoice. Payment via credit card is also accepted.

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山下 累

RUI YAMASHITA

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