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It is a jewelry brand that supports Mexican tradition and technology. Natural stones that are not the same as high-quality silver are combined and handmade one by one by local craftsmen.

〜1,000

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SÁNCHEZ JAPÓN

Vendor

CR.CACTUS

It is a jewelry brand that supports Mexican tradition and technology. Natural stones that are not the same as high-quality silver are combined and handmade one by one by local craftsmen.

〜1,000

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About the brand

It is a jewelry brand that supports Mexican tradition and technology. Natural stones that are not the same as high-quality silver are combined and handmade one by one by local craftsmen.

First landing in Japan!　THE SÁNCHEZ FAMILY RUNS A JEWELER IN MEXICO. First entry into Japan in 55 years of history!!

The only one in Japan!　SÁNCHEZ Three Sisters' "Flora María", "GABRIELA SÁNCHEZ" "CITLALI JOYAS" official brand in Japan

With the belief of inheriting traditions and protecting the vulnerable, we support women to shine and live like women.

About the Brand Owner

CR.CACTUS

シーアールカクタス

Ryoko (right) and Chiho (left) are cousins. After graduating from a junior college and university in Tokyo, after more than 20 years as a salaryman, in 2018 he opened a café & accessory shop with the concept of Mexico, "CR. CACTUS" opened in Karuizawa. Fascinated by the silver jewelry she met in Mexico while traveling, she visited every year, and finally spoke directly to the Sanchez sisters!　Now they are called a family. With the colorful colors unique to Mexico and the energy of natural stones stored from the earth over a long period of time, we sympathize with the activities that the Sánchez sisters continue to do, such as protecting vulnerable women and endangered animals and plants, and we are communicating the charm of Mexico that is still unknown in Japan.

Brand Story

Why are we doing it?

What are we doing?

Commitment to the product

What kind of people are supporting it?

Why are we doing it?

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Actually, it is similar to Japan!

Through Mexican products, we support activities to protect (1) traditional techniques, (2) vulnerable women, and (3) endangered flora and fauna.

In order to bring color and energy to the daily lives of people in Japan, we launched SÁNCHEZ JAPÓN.

Mexico is a foreign land about 10,000 km away from Japan.

According to a long-established travel media outlet in the United States, three cities from Mexico are ranked in the top 10 of the "25 most attractive cities in the world", but what is not very familiar in Japan is the distance that takes a dozen hours to fly!

In fact, Japan and Mexico have a history of exchange spanning more than 400 years, and are very important countries that signed the first treaty of equality for Japan.

Also, because it sounds like Latin America, people tend to think that it is a "Hey, amigo!" joke, but Mexicans do not say what they think clearly and are a national trait that endures even if it is painful.

Isn't it somewhat similar to Japan?

In addition, there are many other traditions that make us feel close to the good old precepts passed down from our ancestors, such as the custom of mourning ancestors "Day of the Dead" and "Obon", and the world-class traditional food culture registered as a "UNESCO Intangible Cultural Heritage".

Mexico, on the other hand, has a culture called "machismo", which favors men in certain areas of social life. Unfortunately, it can be said that it is common with Japan in that there are still scenes where the position of women is weak.

The Sánchez sisters are actively employing these people and supporting endangered flora and fauna.

We hope that by staying close to these beliefs and delivering colorful and powerful products to the people of Japan, people who wear them will want to stretch their backs a little.

What are we doing?

Inheritance and innovation of the traditional Mexican craft of "silversmithing"

Mexico is the world's largest producer of silver.

Mexican jewelry has a long history and is said to be the origin of Native American silversmithing. This traditional method has been passed down to this day, and we continue to make world-famous jewelry.

The jewellery of the three Sanchez sisters, which is thought into each collection, is made by infusing each of them with their own individuality to the solid techniques inherited from their father, a great silversmith.

By making it a theme, he attracts public attention and makes people aware of the current situation and issues, which in turn leads to support of Mexican traditions and customs, as well as endangered plants and animals.

Please take a look at our interview with the three Sanchez sisters, who talked about their concept and commitment to design, the difficulties of starting a brand after being born into a jewelry family, and their relationship with sisters and mother-daughters.

https://sanchezjapon.jp/pages/interview-1

https://sanchezjapon.jp/pages/interview-2

https://sanchezjapon.jp/pages/interview-3

Commitment to the product

Thoughts and commitment to the invisible part

- The one and only that attracts you with intuition -

No two natural stones are the same.

◆ What kind of energy do you have?

◆ What kind of brilliance, texture, and color are there?

◆ What kind of environment has it been handled in (has it been carefully maintained?)

From these perspectives, the designers themselves purchase stones, think about the customers who purchase them, and repeat energy work until the best combination is achieved to create a single product.

SÁNCHEZ JAPÓN HAS A LOT OF PRODUCTS, BUT THE ONES ARE ONE-OF-A-KIND, EXCEPT FOR THE ONES THAT ARE MADE UP ENTIRELY OF SILVER.

Because it is unique, there should be a product that each person is strongly attracted to.

〜The message contained in the clasp〜

The fasteners of "Flora María" are considered part of the product and are designed differently for each collection.

THE FASTENER OF "GABRIELA SÁNCHEZ" HAS A LEG MOTIF WITH THE MESSAGE "ALWAYS MOVING, ENJOYING LIFE WITHOUT STOPPING".

The clasp of "CITLALI JOYAS" is engraved with a ten-pointed star, which means that both "sexes" exist within both men and women, and that their value increases further when the behavioral part of the man and the emotional part of the woman are fused together in one person.

What kind of people are supporting it?

We have received many comments from those who have purchased the product, saying, "I really like the design that I don't see anywhere else, and I use it in heavy rotation."

[Core Target]

・Women in their 30s to 60s

・ Those who value their individuality

・ Those who do not like the same things as others

・ Those who think ethically about consumption

・ Those who are interested in natural stones

Cactus (cactus), agave (agave plant), hummingbird (hummingbird) are popular icons in Mexico, but it is rare for them to become motifs in Japan, and agave in particular is chosen by many customers because it is easy to incorporate in shape.

cactus

Agave

Hummingbird

In addition, skulls (skeletons) tend to be hard, but they are deformed and cute, and the joints move and have a cute finish, so they are chosen by customers who have been hesitant until now.

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If it is unsold, it can be returned.

There is a return period, so you can rest assured even if you are purchasing for the first time. Try different brands.

Up to 60 days of deferred payment OK

Anyone can pay later by invoice. Of course, credit card payment is also OK.

Up to 60 days of deferred payment OK

Anyone can pay later by invoice. Of course, credit card payment is also OK.

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Brand stories that can be used for customer service and AI-based recommendations back up the creation of shelves that make you happy.

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Brand stories that can be used for customer service and AI-based recommendations back up the creation of shelves that make you happy.

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