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Hinokinohi
A daily necessities brand that uses thinned cypress wood and offcuts. Hinoki, a tree endemic to Japan, is a daily life. With its beautiful heather grain and refreshing scent, we propose a life with trees in Japan.
1
Loved by men and women of all ages, the scent of cypress. With a refreshing natural scent, you can enjoy the feeling of forest bathing.
The woody and soft scent that makes you want to take a deep breath matches various scenes.
2
The simple and high-quality design makes it easy to incorporate into your daily life.
The beautiful white wood surface matches a variety of interiors.
Since it is unpainted, it can be used in water places.
3
We use thinned wood and offcuts from Japan. Cypress trees all over the country
In order to use it without bias, we do not dare to limit it to mountainous areas.
We do not waste thin wood and manufacture products.
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Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Hinoki, a tree endemic to Japan.
We want to connect this beautiful and people-friendly tree to the future.
Hinokinohi started with such a thought.
Utilizing thinned wood and offcuts of domestic cypress,
It will be reborn as an attractive item.
It all started with a hanger.
We originally made hangers and fixtures.
A manufacturer that makes products in apparel shops, etc.
We have been manufacturing for more than 60 years.
I had never used cypress, which is a domestic wood.
One day, an overseas designer
There was a request to make "eco-friendly" hangers "out of Japan wood".
In order to respond to that request, we arrived at
It was a cypress, a tree endemic to Japan.
To everyone who actually goes into the satoyama and is involved in the work of making the most of the forest
I learned a lot.
In fact, about 70% of Japan's land area is covered by forests
It is a forest powerhouse.
Currently, the demand for domestic lumber is low, and maintenance cannot keep up
There are neglected forests in various places.
There are few uses for thinned wood, and it is either thrown away or used as fuel.
There are few heirs who will be responsible for the future of forestry.
I also learned a lot about the charm of cypress.
A soothing scent, like forest bathing.
Beautiful white wood skin.
Lightness when held.
"I can't believe there are such wonderful trees in Japan.
I want more people to know about it."
"And I want to make sure that this beautiful tree is properly connected to the future."
With that in mind, we want to make it easier to incorporate cypress into our daily lives.
We have launched a brand of miscellaneous goods.
That's how Hinokinohi came to be.
What are we doing?
We make products using thinned wood and offcuts of domestic cypress.
Thinned wood that is thin and cannot be used as a building material,
Utilizing thin offcuts that are difficult to process products
We are reborn as a product with a size that is easy to pick up.
"Grandpa's and Grandma's house" and
"Temples and shrines" and "cypress baths" are examples of cypress.
Therefore, we will make it as simple and sophisticated as possible.
We try to create a design that makes you want to use it every day.
We are also conscious of not limiting the origin of the materials too much.
Hinoki trees grow all over Japan,
Depending on whether it is a brand cypress or not
There is a big difference in demand.
Our idea is to utilize thinned wood,
To become a force of nature in Japan, even if only a little.
To do so, we don't rely on brands.
We collect materials from various production areas.
You can loosen your commitment and move flexibly
We believe that it is necessary to coexist with nature.
And to convey the charm of cypress
Aroma workshops are held every month.
While learning the background and story of the plant,
Make use of your sense of smell to blend natural essential oils.
We are telling you the charm of the scent of cypress.
Touch the scent of natural plants such as cypress,
It suggests sharpening your sensibilities and preparing your mind.
Commitment to the product
The first attraction is the scent.
The refreshing scent of forest bathing
It is perfect for relaxing and refreshing.
α contains pinene, and in the forest
You can feel the comfort of taking a deep breath.
Aromatic oil distilled from the xylem of cypress
It is a 100% natural essential oil.
Hinoki cypress, which has been associated with life in Japan since ancient times,
It is a fragrance that is loved by many people.
With a gentle woody scent
Create a nice space.
The second attraction is the ease of use.
It's light and easy to carry, and even if it gets wet, you can dry it.
Speakers that can be used in the bath and outdoors are also popular.
Another characteristic of cypress is that the scent becomes stronger when wet.
The third attraction is the beauty of the wood surface.
The beautiful white cypress grain matches various interiors.
In addition, by making use of milestones as patterns, it becomes a one-of-a-kind design in the world.
Luxury hangers are also a popular item.
While protecting important clothes from losing their shape,
It gives warmth and quality to the closet.
Who are supporting us?
The target is women in their 30s ~ 40s.
It is widely used by men and women of all ages.
Currently, in physical stores
Collaboration with AKOMEYA, Hands,
It is handled by Loft.
・ Those who are interested in a comfortable life
・ Those who liked the scent,
・ Those who like a natural and sophisticated atmosphere
There are many things to choose from.
Because it is typical of Japan,
When opening a POP UP store, we also received feedback from overseas customers.
We were very pleased.
All products
There are no products available for display
Products
All products
There are no products available for display
Hinokinohi
A daily necessities brand that uses thinned cypress wood and offcuts. Hinoki, a tree endemic to Japan, is a daily life. With its beautiful heather grain and refreshing scent, we propose a life with trees in Japan.
1
Loved by men and women of all ages, the scent of cypress. With a refreshing natural scent, you can enjoy the feeling of forest bathing.
The woody and soft scent that makes you want to take a deep breath matches various scenes.
2
The simple and high-quality design makes it easy to incorporate into your daily life.
The beautiful white wood surface matches a variety of interiors.
Since it is unpainted, it can be used in water places.
3
We use thinned wood and offcuts from Japan. Cypress trees all over the country
In order to use it without bias, we do not dare to limit it to mountainous areas.
We do not waste thin wood and manufacture products.
Read More
Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
Why are we doing?
Auto-translated
Hinoki, a tree endemic to Japan.
We want to connect this beautiful and people-friendly tree to the future.
Hinokinohi started with such a thought.
Utilizing thinned wood and offcuts of domestic cypress,
It will be reborn as an attractive item.
It all started with a hanger.
We originally made hangers and fixtures.
A manufacturer that makes products in apparel shops, etc.
We have been manufacturing for more than 60 years.
I had never used cypress, which is a domestic wood.
One day, an overseas designer
There was a request to make "eco-friendly" hangers "out of Japan wood".
In order to respond to that request, we arrived at
It was a cypress, a tree endemic to Japan.
To everyone who actually goes into the satoyama and is involved in the work of making the most of the forest
I learned a lot.
In fact, about 70% of Japan's land area is covered by forests
It is a forest powerhouse.
Currently, the demand for domestic lumber is low, and maintenance cannot keep up
There are neglected forests in various places.
There are few uses for thinned wood, and it is either thrown away or used as fuel.
There are few heirs who will be responsible for the future of forestry.
I also learned a lot about the charm of cypress.
A soothing scent, like forest bathing.
Beautiful white wood skin.
Lightness when held.
"I can't believe there are such wonderful trees in Japan.
I want more people to know about it."
"And I want to make sure that this beautiful tree is properly connected to the future."
With that in mind, we want to make it easier to incorporate cypress into our daily lives.
We have launched a brand of miscellaneous goods.
That's how Hinokinohi came to be.
What are we doing?
We make products using thinned wood and offcuts of domestic cypress.
Thinned wood that is thin and cannot be used as a building material,
Utilizing thin offcuts that are difficult to process products
We are reborn as a product with a size that is easy to pick up.
"Grandpa's and Grandma's house" and
"Temples and shrines" and "cypress baths" are examples of cypress.
Therefore, we will make it as simple and sophisticated as possible.
We try to create a design that makes you want to use it every day.
We are also conscious of not limiting the origin of the materials too much.
Hinoki trees grow all over Japan,
Depending on whether it is a brand cypress or not
There is a big difference in demand.
Our idea is to utilize thinned wood,
To become a force of nature in Japan, even if only a little.
To do so, we don't rely on brands.
We collect materials from various production areas.
You can loosen your commitment and move flexibly
We believe that it is necessary to coexist with nature.
And to convey the charm of cypress
Aroma workshops are held every month.
While learning the background and story of the plant,
Make use of your sense of smell to blend natural essential oils.
We are telling you the charm of the scent of cypress.
Touch the scent of natural plants such as cypress,
It suggests sharpening your sensibilities and preparing your mind.
Commitment to the product
The first attraction is the scent.
The refreshing scent of forest bathing
It is perfect for relaxing and refreshing.
α contains pinene, and in the forest
You can feel the comfort of taking a deep breath.
Aromatic oil distilled from the xylem of cypress
It is a 100% natural essential oil.
Hinoki cypress, which has been associated with life in Japan since ancient times,
It is a fragrance that is loved by many people.
With a gentle woody scent
Create a nice space.
The second attraction is the ease of use.
It's light and easy to carry, and even if it gets wet, you can dry it.
Speakers that can be used in the bath and outdoors are also popular.
Another characteristic of cypress is that the scent becomes stronger when wet.
The third attraction is the beauty of the wood surface.
The beautiful white cypress grain matches various interiors.
In addition, by making use of milestones as patterns, it becomes a one-of-a-kind design in the world.
Luxury hangers are also a popular item.
While protecting important clothes from losing their shape,
It gives warmth and quality to the closet.
Who are supporting us?
The target is women in their 30s ~ 40s.
It is widely used by men and women of all ages.
Currently, in physical stores
Collaboration with AKOMEYA, Hands,
It is handled by Loft.
・ Those who are interested in a comfortable life
・ Those who liked the scent,
・ Those who like a natural and sophisticated atmosphere
There are many things to choose from.
Because it is typical of Japan,
When opening a POP UP store, we also received feedback from overseas customers.
We were very pleased.
All products
There are no products available for display
Products
All products
There are no products available for display
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