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Learn more about this brand
Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?
ENAMEL Copenhagen is a brand founded in 2012 in Copenhagen, Denmark by owner and designer Marie Rantzau.
Marie's travels around the world and her encounters with a variety of unique materials led her to create accessories.
Originally starting as a small bead shop with enamel, which is the origin of the brand's name, it has grown into an accessory brand that is now sold in 17 countries around the world. For this reason, ENAMEL Copenhagen accessories still have colourful enamels on the clasps and motifs.
"CREATE JOY THROUGH BEAUTIFUL DESIGN"
"Creating joy through beautiful design" is the purpose of ENAMEL Copenhagen.
"Joy" is the essence of what ENAMEL Copenhagen represents. We aim not only to create joy through beautiful design, but also to make joy a part of every workflow.
In addition, as can be seen from the colorful design, "color" is of utmost importance to ENAMEL Copenhagen, and the belief that "color brings joy" is an essential element of design.
Many of the designs are inspired by Asia, where the accessories originate, and new products are introduced four times a year.
Commitment to the product
All products are handmade in a long-standing factory in Thailand. Therefore, it is a high-quality yet affordable price range.
In order to be a sustainable company, we are also committed to:
- 88% of the silver used in our products is recycled. We are aiming for 100% by 2024. (Currently, the content of recycled silver varies depending on the product.) )
- Reduced packaging
- Use of 100% recycled plastic bags
- With a focus on increased detail and transparency, we produce annual sustainability reports based on Global Reporting Initiative (GRI) standards.
- We work with suppliers that comply with SMETA standards.
It is supported by people of all ages, but the core target is people in their 30s ~ 40s. In Japan, there are still few products available in physical stores, and we are also working on POP UP. Buyers say that the colorful enamel is eye-catching and cute, which is a characteristic of the brand.