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CARAPAU Portuguese Products

A stylish and unique interior object from Portugal. With the aim of protecting wildlife, each piece is carefully sewn using traditional Portuguese woolen fabrics.

〜1,000
Followers

CARAPAU Portuguese Products

カラパウ ポルトゲーゼ プロダクツ
Vendor
emaru trading
A stylish and unique interior object from Portugal. With the aim of protecting wildlife, each piece is carefully sewn using traditional Portuguese woolen fabrics.
〜1,000
Followers

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About the brand

A stylish and unique interior object from Portugal. With the aim of protecting wildlife, each piece is carefully sewn using traditional Portuguese woolen fabrics.
1
It is an environmentally friendly product made of traditional Portuguese woolen fabric (burel) and filled with recycled polyester wadding.
2
It is characterized by a highly interior form and color made by advanced handmade technology, and the unique expressions of the animals.
3
The manufacturer donates 3% of its sales to wildlife conservation organizations around the world.

More about the Brand Owner

Tiago Couto & Rita Faria

ティアゴ・コウト & リタ・ファリア

After graduating from the School of Graphic Design in Porto in 2004, Tiago and Rita founded a graphic design studio, where they are responsible for the design of books published by the museum and all the graphics involved in the exhibition. His wife, Rita, is also an illustrator and illustrates children's books. In 2015, they combined their passion for protecting the world's wildlife with their desire to continue to preserve the traditions and craftsmanship of their native Portugal to create CARAPAU. The woolen fabric (burrell) used for the animals is from the Sierra de Estrela Mountains, the highest peak in Portugal, where Tiago is from, and the linen is a specialty that has been passed down over the years in the Minho region in the northernmost part of Portugal, where Rita is from. Not only as designers, but also as craftsmen, they carefully sew each animal one by one.
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Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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On Earth, nature continues to be destroyed by human hands, and wild landscapes and functions are rapidly being lost. As a result, countless precious creatures have lost their food and habitat and are in danger of extinction.
The more we learned about this fact, the more we couldn't help but do something. And with the idea of "helping to change the world, even if only slightly," we created this brand.
We are determined to contribute to the conservation of wildlife through this project, and donate 3% of our sales to wildlife conservation organizations around the world.
 
 

What are we doing?

■Selected materials■
 
The fabric used for the animals in Calapau is a 100% natural wool wool fabric called "Burel", which has been made for more than 400 years in a small mountain village in the Estrale Mountains of Portugal. It is a very durable fabric because it is made of Portuguese wool, woven and shrunk by traditional craftsmanship. In the past, it was used for cloaks and jackets to protect against rain and wind in mountainous areas.
 
Photo courtesy of Burel Factory
 
■Advanced sewing technology■
 
While the burel is durable, it is very thick and requires advanced sewing techniques to express the beautiful forms of the animals. Currently (May 2023), Rita is making it alone, so she can only produce 30~40 bodies per month.
 
The inner material is made of recycled polyester wadding, which is environmentally friendly. Because it is tightly packed to the ends, it feels like a hard cushion that does not lose its shape.
With the hope that "I want parents and children to pass it down from generation to generation until it becomes an antique," we carefully sew each animal stitch.
 
 
■Detailed animal settings■
 
Each of the 34 species of animals has its own specific animal setting and name.
For example, he is popular for his fashionable colors, and he is "EMO of the South American giant anteater"
In addition, Japanese instructions are attached to the animals, so you can learn about their habitat and ecology.
 
 
 
■Specialty Package■
 
It will be delivered with a cloth package stamped for each animal.
Example: OLIVER the gentoo penguin
 
 
 
 

Commitment to the product

■ BLUS (Brass) of the Sloth ■
 
This indescribable expression that heals a tired heart.
No matter where you look at it, the charming and rolling torso is packed with filling material and is heavy, so it is comfortable to hold.
The limbs are soft, so you can swing them up and down, left and right.
In addition, the gentle color is easy to match with any interior and can be enjoyed in various scenes.
The majestic figure sitting on the sofa is already a member of the family!
 
 
 
 
 
 
■ KOALA CHARLIE GRAY &CODY BROWN ■
 
Charlie and Cody are popular for their blurred expressions.
It's irresistible to be stared at directly from the front with a surreal expression!
Large face and disproportionately short limbs. Hats off to this unique golden ratio (laughs).
It's cute against the wall, but it's also reputed to be soothing when you roll casually on a bed or sofa.
 
 
 

Who are supporting us?

It is widely popular among men and women in their 30s to 70s. When it was first released, it was targeted at women, but the actual buyers are 60% women and 4% men.
Most people buy them as a reward for themselves, but some people buy them as baby gifts, gifts for grandchildren, or store displays.
In addition, when one is purchased, there is a tendency to want to increase the number of friends, and recently there have been repeat customers.
 
Since we just started Japan in 2019, our awareness is still low, and our current business partners are handled by several retail stores and one department store nationwide.
In the future, we would like to hold POP-UP stores in the right places mainly in Tokyo so that more people will become aware of the loveliness and healing effects of these animals, and by raising awareness, we hope to expand nationwide.
It is a valuable product that cannot be mass-produced, so I would like to take good care of it.
 
 
 
 
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CARAPAU Portuguese Products
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