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by the Sun

A brand that uses unique craft parts collected from all over the world and sustainable materials and incorporates them into modern fashion

1,395
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by the Sun

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by the Sun
A brand that uses unique craft parts collected from all over the world and sustainable materials and incorporates them into modern fashion
1,395
Followers
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About the brand

A brand that uses unique craft parts collected from all over the world and sustainable materials and incorporates them into modern fashion
1
Ever green design We aim to be a brand that continues to be loved based on the concept of a design that does not fade, like "a masterpiece that does not fade over time" in the music scene
2
Craftsmanship / Upcycling / Animal Free / Organic & Eco Fabric / World Craft Parts 5Motto x Good at expressing modern fashion
3
The source of the design is the majestic nature of AUS and free women. We will deliver to you a fashion that is a trinity of wheat-skinned mature women with girlish feelings, nature and clothes

More about the Brand Owner

ViVi

ViVi

He was born into an apparel family: his grandfather was a tailor, his father was a women's clothing store, his mother was a stylist, and his aunt was an active stylist. After gaining experience as a brand designer at A.I.C., he moved to Australia. People who enjoy fashion in the country say that age and body type do not matter, and rethink the relationship with fashion. A crumpled old woman wears a bikini, an aunt who wears glamorous shorts and colored patterns, and a beach girl with salty hair. The trinity of fashion, nature, and women is the basis of the brand. In addition, he is involved in product design, interior and exterior decoration of hostels, furniture design, operates domestic and international artist events, ethical markets, produces costumes for dramas, movies, and stages, designs and produces ethical brands for other companies, and produces goods as an upcycling of stage costumes.
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Learn more about this brand

Why are we doing?
What are we doing?
Commitment to the product
Who are supporting us?

Why are we doing?

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---≪≪† Nice to meet you †≫≫---
 
bytheSun was born as an ethical fashion brand in 2016 from a childhood desire to create a value-added brand that makes natural products and handicrafts look cool, not just an apparel brand.
 
We specialize in the expression of 5 Motto x Contemporary Fashion.
The source of the design is the majestic nature of AUS and free women.
A mature woman who continues to have the feelings of a girl. She is a healthy wheat color, and she is dressed in nature, the sea and the sun, and lies on the earth. I would like to continue to deliver fashion that is a trinity of nature, women, and clothes.
 
---≪≪† Our philosophy †≫≫---
 
・ I want everyone to feel good when it's sunny, so I want you to feel sunny all day long with comfortable clothes.
・ I want you to wear it as an item that evokes the "natural woman (person)" sleeping in the bottom of your heart.
・ I want your "likes" to be naturally good.
・ I want you to spread ethics with your "likes"
 
 
 
Ethical fashion that starts with liking "by the Sun"

What are we doing?

---≪≪† Brand concept †≫≫---
 
Ever green design We aim to be a brand that continues to be loved based on the concept of a design that does not fade, like "a masterpiece that does not fade over time" in the music scene.
 
 
---≪≪† Motto †≫≫---
 
<Craftman ship> Respecting the uniqueness and value of each piece by artisan handiwork
 
<Upcycle> Use of repurposed parts
 
<Organic&fabric> Uses sustainable materials such as organic (cotton, linen, etc...) and eco-fabrics
 
<Animal Free> Association for the Abolition of Animal Testing JAVA Certified Brand
・Do not use animal materials
・Do not recommend animal testing
・ Feathers are only those that have fallen out naturally from contract farmers.
 
<Word craft parts&Originality >
Production incorporating traditional techniques and parts of local people in Japan, Taiwan, Thailand, India, Indonesia, Australia, France, Turkey, etc.
 
 
 
 
 
 
 

Commitment to the product

< GEOMETRIC PORCH SERIES >
CIRCLE & TRIANGLE
For the outer material, we used a rare canvas fabric from a fabric manufacturer who brought organic cotton to Japan for the first time, and had it dyed by a plant dyeing craftsman.
MUSTARD = Yashabushi, PINK = Mud dyeing and iron, BLUE = Indigo dyeing, GREEN = Aizen x Yashabushi
 
The lining and stole are made of deadstock or vintage fabrics, which are randomly combined.
You can also enjoy the fact that each item is different, the difference due to the handiwork of the craftsman, and the change in color over time.
 
< SCRAP ART SERIES >
 
COAT & BERET
 
The outer material is made of recycled polyester and warm to the touch.
The lining can be made of vintage fabric with a rich color pattern, or
High-quality fabric swatches owned by fabric shops are purchased as upcycling.
 
I enjoy the work of applying scraps to patterns like scrapping in a notebook, and I enjoy the joy of making one-of-a-kind things.
 
MUSTARD / BLUE Expansion
The beret is reversible and can be adjusted to accommodate a wide range of sizes.
MUSTARD scrapped with the same fabric as the coat.
Depending on the position of the wearer, the fabric that can be seen is different, so you can enjoy various things.
 
 
 
 
 
 
 
 
You can enjoy everything from elegant coordination to casual coordination.
 
 
 

Who are supporting us?

If you like by the Sun's fashion taste, beach taste, or vintage-like things, you can purchase it to enjoy your daily life as fashion. I feel that the people who "like this taste" have a wide range of ages.
 
We are conscious of wanting people who enjoy organic life with a natural mind and vegans to wear it, and everyone enjoys it.
 
Since it has a characteristic design, it is worn by musicians, artists, and other people who appear on the stage, and it is all about the designer's merit to choose a flashy design.
 
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Deferred payments of up to 60 days
Pay for purchases by invoice. Payment via credit card is also accepted.
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