【 STYLE with FUNCTION 】
The concept is "a bag that allows you to enjoy Jibun's uniqueness."
From the end of the 1990s to the beginning of the 2000s, messengers ran through the streets of New York.
The profession of messengers was brought into focus as a fashion culture, and a new scene was born.
The appearance of unique messengers.
A minimalist and functional bag design.
Even if you use it every day and it becomes tattered, you can repair and customize it to make your messenger bag shine with more individuality.
In their youth, they were fascinated by their free style and active enjoyment of life.
However, as we grow older, as we increase the number of important things and responsibilities, we tend to look for "ease of use" and "ease" rather than "individuality."
Commuting time when you put your backpack in front of you and shake it while holding it. Every time you ride, take it off your shoulders and hold it in front of you.
It's obvious, but everyone is looking in the same direction and has the same style.
Isn't the bag just like a tool for carrying luggage?
Wouldn't it be nice if the lifestyle and the bag were really more free, and that gave a glimpse of who they are?
Wouldn't it be nice to have more "Asobigokoro"?
"Comfortable and fun to carry"
"Accommodating each lifestyle"
"More individuality and freedom, for a diverse society"
"A product that makes you feel attached to your own even if it deteriorates over time."
With that in mind, I launched a bag brand called VEILED.