I want people all over the country to know more about the goodness of Seto ware.
Seto ware has been nicknamed "Setomono", but many young people mistakenly think that it is made near the Seto Inland Sea.
In the first place, Seto flourished as a pottery production area 50 to 60 years ago.
It is said that "there is nothing that cannot be made".
Blessed with high-quality raw materials and encouraged by the environment, the skills of excellent craftsmen have been passed down from generation to generation, and traditional culture has been fostered.
Seto has been in decline since its peak, but the passion of the craftsmen and the traditional techniques have not changed.
While collaborating with kilns and workshops to improve the quality of our products through joint development, we aim to have everyone experience the "wonders of Seto ware" and contribute to the local community as a production area collaboration brand.