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Original hand-woven tweed made from leftover yarn from apparel production and unique and timeless costume jewelry. It is a personal brand that produces and delivers one by one.

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whoopie roux

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whoopie roux

Original hand-woven tweed made from leftover yarn from apparel production and unique and timeless costume jewelry. It is a personal brand that produces and delivers one by one.

〜1,000

Followers

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About the brand

Original hand-woven tweed made from leftover yarn from apparel production and unique and timeless costume jewelry. It is a personal brand that produces and delivers one by one.

In the production of hand-woven tweed, we purchase "leftover yarn that would otherwise be discarded after apparel production." By using yarns of various colors, thicknesses, and textures, you can achieve a richer finish.

Costume jewelry expresses motifs of animals, flowers, frills, and other things that are originally soft with metal. We mainly use vintage glass bijoux purchased from Europe and the United States.

We are working to create a brand that coexists with nature and the environment, such as using organic materials that return to the soil and shifting to silver925 materials that can be used for a long time while being cared for.

More about the Brand Owner

e m i

Born in Kobe, Hyogo / From an early age, he is the type of person who immerses himself in drawing and creating freely. I have been inspired by many of the 24 countries I have visited since I was a student, and after five years as an office worker after graduating from university, I decided to make things. Studied jewelry making at an atelier in New Jersey, USA. He also studied handlooming in the same state, and has continued to work on his own ever since. Lives in Nagoya.

Learn more about this brand

Why are we doing?

What are we doing?

Commitment to the product

Who are supporting us?

Why are we doing?

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I graduated from a university that had nothing to do with art or art and worked as a salaryman, but I wanted to be evaluated by those around me from a young age, never get tired of doing it 24 hours a day, 365 days a year, or rather, the more power I get the more I do it = manufacturing...! After making a big decision and going through various connections and trial and error, I have come to work on both costume jewelry that expresses the beauty of modeling and hand-weaving that enjoys color.

What can I do through manufacturing?

I hope that by creating and delivering works, you will not only "enjoy fashion", but also become a part of the opportunity to gain confidence by wearing them and to live a more intrinsically happy life. With that in mind, I think of the people involved and the customers who get hold of it every day, and I create a brand.

What are we doing?

The brand concept is "unconventional" ( = unconventional)

We don't set a frame that says it has to be this way, but we try to face the manufacturing as well as the customers and people involved.

When I stopped by an inventory sale at a yarn factory when I lived in the U.S., I was amazed at the enormous amount of apparel leftover yarn, and since the quality was good, I decided to use it by hand-weaving that could be used up without waste even in small lots that could not be used on factory machines. At first, I asked an old lady at a yarn shop in my neighborhood to teach me how to stretch the yarn, and from there I worked on the development of hand-woven tweed and other original designs, and now I mainly use leftover yarn from knitwear factories in Japan. When it comes to apparel yarns, most of them are gentle to the touch, such as glitter yarn.

As for costume jewelry, I originally came across vintage bijoux from Europe and the United States at a vintage warehouse in New York, where I had been going in and out of the company when I started making accessories using beads. As I looked at it, an idea came to me, and I sent the design drawing I drew to an atelier within walking distance of it, and a local designer taught me how to make jewelry. Thanks to the free and bold teachings that Japan do not have, there is a current style of work that does not fit into the frame and gives shape to what you envision.

How can I use this material to get the most out of it?

Regardless of the trend, will you like it all the time? Looking at it now, are you thrilled yourself?

While asking these questions, I design and produce each piece.

Commitment to the product

Hand-woven tweed is characterized by its intricate and delicate use of color.

Tweed has a strong image of being used in jackets and skirts of luxury brands, so it is easy to incorporate it into fashion with a scarf! It is an item that can be said.

For a single color that catches the eye at a glance, we use threads from multiple materials to create depth, so that it does not become monotonous. Since many colors are used in one item, it is a reassuring presence that elevates today's outfit by simply matching one color and the color of the clothes close.

The compact sizes of "t i p p e t" and " h a n - e r i" have been well received by those who have not been good at mufflers in the past, and those who have been bothered by the bulkiness when removed.

It is a design that you can enjoy like a thick scarf, such as showing only the neck by i-n on the inside of the coat. (When you actually wear it, your complexion looks one step brighter.)

Costume jewelry is often noticed by people who like animal motifs. If you look closely, you can often say that you feel attached to the details such as the fur ✧

It is very common for people to fall in love with the absorbing colors and textures of vintage bijoux at first sight.

Who are supporting us?

Since it is a personal brand, it is mainly sought after by women in their early 30s to 60s who like works that are highly artistic, unique, and art-oriented (rather than commercial). We usually do it online, but we are even more interested in face-to-face sales that you can get your hands on in person. By attracting the eye in person and telling the brand story directly, there are many people who decide to purchase, and many people continue to use it and have a long-term relationship with it.

For businesses that have been connected with us, we will introduce our handling through this SNS if you don't mind.

If you have any concerns, please feel free to contact us ✧

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